BidSwitch Buyer Protocol v5.3

This guide covers the latest version of the BidSwitch Real-time Bidding Protocol. The BidSwitch bidding protocol is based on the latest OpenRTB Protocol Specification V2.5, but an exact match is not possible due to the evolving nature of both the business, and the OpenRTB specification. See the BidSwitch OpenRTB Differences section for more information.

Note

It is best practice to always integrate with BidSwitch using the latest version of the protocol, for more information, see the Compatibility and Deprecation section.

Version Information

• Protocol Release Notes
• Compatibility and Deprecation
• Protocol Version Differences
• 5.x Updating Overview
• burl Field Overview
• BidSwitch OpenRTB Differences

Protocol Information

• Data Compression (gzip)
  • Sending Bid Responses to BidSwitch
  • Receiving Bid Requests from BidSwitch
• Macros
  • Win price macro
  • Supplier Click Tracking URL Macro
  • True Price Macro
  • Total Impressions Macro
• Sensitive Categories and Rich Media
  • Supported Rich Media Frameworks
• Supplier Custom Categories
  • GumGum Taxonomy 2016
  • YieldOne Inventory Category Mapping
  • YieldOne Product Category Mapping
  • MicroAd 3PAS List
• Server-to-Server (s2s) Calls
  • Expected s2s Behaviour
  • s2s Headers

Protocol

• Bid Request v5.3
  • Impression Object
  • Banner Object
  • Format Object
  • Video Object
  • Audio Object
  • Native Object
  • Native Request Object
  • Device Object
  • Geo Object
  • User Object
  • Site Object
  • App Object
  • Content Object
  • TV Object
  • DOOH Object
  • Metric Object
  • Private Marketplace Object
  • Source Object
  • Deal Object
  • Publisher Object
  • Ext Object
  • Regs Object
  • Data Object
  • Bid Request JSON Examples
• Bid Response v5.3
  • Bid Response Ext Object
  • Seat Bid Object
  • Bid Object
  • Native Response Object
  • Supplier Specific Fields
  • Data Response Object
  • Bid Response JSON Examples