Required Fields per Buyer

Some Buyers request or require certain fields be sent to them that are above and beyond the normal IAB specification. This usually indicates fields that they deem important and thus including them will increase their interest in your inventory.

Recommended Fields per Buyer


Required or Recommended fields


  • native.request.eventtrackers.event with value 1

  • native.request.eventtrackers.methods with value 1

  • native.request.plcmttype (recommended)

  • See the Native Request Object section for more details.


This table of fields does not include those fields that are required as part of this protocol.