Buyer Best Practices¶
The following list mentions a number of best practices which can improve your experience when using BidSwitch.
Integrate with the latest version of the BidSwitch protocol, see the BidSwitch Buyer Protocol v5.3 section.
Ensure user groups are well defined for SmartSwitch as this increases the quality of traffic sent to Buyers, see the SmartSwitch User Optimization section.
Don’t demand more than your QPS limit as it could result in server overload, QPS Overview and Controls.
To reduce latency between your servers and BidSwitch, set your server locations as close as possible. See the BidSwitch Data Centres section.
To reduce latency between your servers use
gzipwhen sending or receiving data, see the Data Compression (gzip) section.
Keep connections alive.
Ensure that your creatives pass the Creative Approval process at each Supplier you are trading with. BidSwitch provides APIs for submitting creatives for approval, and checking their status.