DOOH Object

Note

Fields marked with an asterisk (*) are optional.

DOOH Object Properties

Value	Type	Description
id*	string	Recommended; Exchange provided id for a placement or logical grouping of placements.
name*	string	Name of the dooh placement.
venuetype*	array of strings	The type of out-of-home venue. The taxonomy to be used is defined by the venuetax field. If no venuetax field is supplied, The OpenOOH Venue Taxonomy is assumed.
venuetypetax*	integer	The venue taxonomy in use. Refer to list
publisher	object	Publisher object, for more information see the Publisher Object section.
domain*	string	Domain of the inventory owner (e.g., mysite.foo.com)
keywords*	string	Comma separated list of keywords about the DOOH placement.
content*	object	Details about the Content within the DOOH placement, see the Content Object section for details
audience*	float	Expected number of people reached by the ad opportunity, e.g. 10.5

Note

Buyers should not use either the audience or impmultiply values when calculating their bid response. They should only return a bid based on CPM values.

Buyers should also ensure that their Suppliers are basing any billing calculation on the same multiple. Instead of the impmultiply value, some Suppliers base billing on the VAST Total Impressions Macro