Protocol Release Notes¶
25th February 2021¶
Updated support for the IAB SKAdNetwork Specification, which resulted in the following bid request additions.
21st December 2020¶
user.ext.xuidsfield which duplicates the
eidsfunctionality, see the Cross-Platform UID section for details
Added support for the blocked apps
bappfield, see the Supplier Bid Request section for details
19th November 2020¶
imp.pmp.deals.ext.buyer_wseat field. This specifies the
Advertisers/Agencies that should have access to this deal in the DSP’s system, see the
Deals Object section for more details.
12th November 2020¶
Added fields to complete support for the IAB Tech Lab OTT/CTV Store Assigned App Identification Guidelines and the Guidelines for Identifier for Advertising (IFA) on CTV/OTT platforms
15th September 2020¶
Added support for the content object, see Content Object. This object can be
7th September 2020 - iOS 14¶
The release adds support for iOS 14 based on the OpenRTB SKAdNetwork Extension.
Bid Request Fields
imp.ext.skadnSee the Impression Ext section for more details
device.ext.idfvSee the Device Object for more details
user.ext.impdepthSee the User Object for more details
device.ifaUpdated validation to support Apple’s deprecation of the IDFA as part of iOS 14, this field should be passed using all zeros, rather than removed or an empty string, as all zeros is the expected format, e.g.
See the In App iOS 14 section for an iOS 14 bid request example
Bid Response Fields
seatbid.bid.ext.skadn.versionSee the Bid Ext Object section for more details.
See the Response to iOS 14 section for an iOS 14 response example
v1.0 - June 2017¶
Initial Release based on OpenRTB 2.5