Protocol Release Notes

15th September 2020

Added support for the content object, see Content Object. This object can be passed in site.content or app.content

7th September 2020 - iOS 14

The release adds support for iOS 14 based on the OpenRTB SKAdNetwork Extension.

Bid Request Fields

  • imp.ext.skadn See the Impression Ext section for more details

  • imp.ext.skadn.version

  • imp.ext.skadn.sourceapp

  • imp.ext.skadn.skadnetids

  • imp.ext.skadn.skadnhsh

  • device.ext.idfv See the Device Object for more details

  • user.ext.impdepth See the User Object for more details

  • user.ext.sessionduration

  • device.ifa Updated validation to support Apple’s deprecation of the IDFA as part of iOS 14, this field should be passed using all zeros, rather than removed or an empty string, as all zeros is the expected format, e.g. "00000000-0000-0000-0000-000000000000"

  • See the In App iOS 14 section for an iOS 14 bid request example

Bid Response Fields

  • seatbid.bid.ext.skadn.version See the Bid Ext Object section for more details.

  • seatbid.bid.ext.skadn.network

  • seatbid.bid.ext.skadn.campaign

  • seatbid.bid.ext.skadn.itunesitem

  • seatbid.bid.ext.skadn.nonce

  • seatbid.bid.ext.skadn.sourceapp

  • seatbid.bid.ext.skadn.timestamp

  • seatbid.bid.ext.skadn.signature

  • See the Response to iOS 14 section for an iOS 14 response example

v1.0 - June 2017

Initial Release based on OpenRTB 2.5