Protocol Release Notes¶

24 January, 2024¶

Added support for multiple fields as part of supporting Protected Audience API:

Response Ext Object, new fields added:

ext.igbid
ext.igbid.id
ext.igbid.igbuyer
ext.igbid.ig_nurl
ext.igbid.igbuyer.origin
ext.igbid.igbuyer.buyerdata
ext.igbid.igbuyer.seat

8 November, 2023¶

Added support for the device.ext.cdep field, see the Device Object Properties section for details

13 July, 2023¶

Added support for the seatbid.bid.lurl field, see the Response Bid Object section for details

26 April 2023¶

Added support for the data.ext.segtax bid request field, see the Ext Object for more details

11th April 2023¶

Added support for the imp.ext.gpid field, see the Impression Object section for details

15th March 2023¶

Added support for the imp.ext.skadn.productpage bid request field and:

seatbid.bid.ext.skadn.productpageid
seatbid.bid.ext.skadn.sourceidentifier

bid response fields, see SkAdNetwork Extension and SkAdNetwork Extension sections for more details

28th September 2022¶

Added the Google DV360 specific request field ext.purch, see the Ext Object section for more details

19th July 2022¶

Added the pmp.deals.ext.deal_type extension to support passing the category of deal from Supplier to Buyer. See the Deals Object for more details.

14th June 2022¶

Added the Google DV360 specific request field ext.google_audiences, see the Ext Object section for more details.

3rd February 2022¶

Added Muliple Bidfloor Support, allowing you to set a different bidfloor per Buyer, see the Multiple Bidfloor Support section for details.

imp.ext.wseat
imp.ext.wseat.id
imp.ext.wseat.bidfloor
imp.ext.wseat.bidfloorcur

24th September 2021¶

Added support for the site|app.ext.inventorypartnerdomain bid request field. This field was added in the (app-)ads.txt v1.0.3 specification update. See the Site Object or App Object section for more details.

18th August 2021¶

Added support for the optional seatbid.bid.bundle field to response bid object; see Response Bid Object for details.

28th May 2021¶

Support updated for the SKAdNetwork protocol response extension to include the addition of the fidelities object. See the SkAdNetwork Extension section for more details.

seatbid.bid.ext.skadn.fidelities
seatbid.bid.ext.skadn.fidelities.fidelity
seatbid.bid.ext.skadn.fidelities.nonce
seatbid.bid.ext.skadn.fidelities.timestamp
seatbid.bid.ext.skadn.fidelities.signature

14th April 2021¶

Added support for passing the Federated Learning of Cohorts (FLOC) ID using the Google format, user.ext.floc, see the ssp-floc-id section for details.

30th March 2021¶

Added support for the following fields:

site.ext.amp
geo.accuracy
geo.metro

25th February 2021¶

Updated support for the IAB SKAdNetwork Specification, which resulted in the following bid request additions.

imp.ext.skadn.versions,see the Impression Ext section for more details
imp.ext.skadn.skadnetlist
imp.ext.skadn.skadnetlist.max
imp.ext.skadn.skadnetlist.excl
imp.ext.skadn.skadnetlist.addl
device.ext.atts, see the Device Object Properties section for more details

21st December 2020¶

Support added for user.ext.eids. This is the Open RTB Extended User Identifiers community extension. See the Extended Identifiers section for details.
Deprecated the user.ext.xuids field which duplicates the eids functionality, see the Extended Identifiers section for details
Added support for the blocked apps bapp field, see the Supplier Bid Request section for details

19th November 2020¶

Added the imp.pmp.deals.ext.buyer_wseat field. This specifies the Advertisers/Agencies that should have access to this deal in the DSP’s system, see the Deals Object section for more details.

12th November 2020¶

Added fields to complete support for the IAB Tech Lab OTT/CTV Store Assigned App Identification Guidelines and the Guidelines for Identifier for Advertising (IFA) on CTV/OTT platforms

app.storeid see the App Object section for more details
device.ext.ifa_type see the Device Object Properties section for more details
device.ext.truncated_ip added to support Google’s Display & Video 360 OpenRTB Specification

15th September 2020¶

Added support for the content object, see Content Object. This object can be passed in site.content or app.content

7th September 2020 - iOS 14¶

The release adds support for iOS 14 based on the OpenRTB SKAdNetwork Extension.

Bid Request Fields

imp.ext.skadn See the Impression Ext section for more details
imp.ext.skadn.version
imp.ext.skadn.sourceapp
imp.ext.skadn.skadnetids
imp.ext.skadn.skadnhsh
device.ext.idfv See the Device Object for more details
user.ext.impdepth See the User Object for more details
user.ext.sessionduration
device.ifa Updated validation to support Apple’s deprecation of the IDFA as part of iOS 14, this field should be passed using all zeros, rather than removed or an empty string, as all zeros is the expected format, e.g. "00000000-0000-0000-0000-000000000000"
See the In App iOS 14 section for an iOS 14 bid request example

Bid Response Fields

seatbid.bid.ext.skadn.version See the Bid Ext Object section for more details.
seatbid.bid.ext.skadn.network
seatbid.bid.ext.skadn.campaign
seatbid.bid.ext.skadn.itunesitem
seatbid.bid.ext.skadn.nonce
seatbid.bid.ext.skadn.sourceapp
seatbid.bid.ext.skadn.timestamp
seatbid.bid.ext.skadn.signature
See the Response to iOS 14 section for an iOS 14 response example

v1.0 - June 2017¶

Initial Release based on OpenRTB 2.5