BidSwitch Buyer Protocol 5.7
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description Buyer Release Notes description Deals Center group_work Targeting Groups API link Customer Documentation
BidSwitch Docs

OpenRTB 2.5 Support

  • BidSwitch Supplier Protocol v1.0
    • Protocol Release Notes
    • Sensitive Categories and Rich Media
    • Backward Compatibility
    • Data Compression (gzip)
    • Macros
    • Supplier Bid Request
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Private Marketplace Object
      • Deals Object
      • Device Object Properties
      • Geo Object Properties
      • Metric Object
      • User Object
      • Ext Object
      • ads.txt Object
      • Data Object
      • Source Object
      • Site Object
      • App Object
      • Ext Object
      • Content Object
      • DOOH Object
      • Publisher Object
      • Regulation Object
      • Required Fields per Buyer
      • Bid Request JSON Examples
    • Supplier Bid Response
      • Seat Bid Object
      • Response Bid Object
      • Native Response Object
      • Data Response Object
      • Response Ext Object
      • Bid Response JSON Examples

OpenRTB 2.6 Support

  • BidSwitch Buyer Protocol 5.7
    • Protocol Release Notes
    • Compatibility and Deprecation
    • burl Field Overview
    • Data Compression (gzip)
    • Sensitive Categories and Rich Media
    • Server-to-Server (s2s) Calls
    • Bid Request 5.7
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Device Object
      • Geo Object
      • User Object
      • Site Object
      • App Object
      • Content Object
        • Network Object
        • Channel Object
        • Producer Object
      • DOOH Object
      • Metric Object
      • Private Marketplace Object
      • Source Object
      • Deal Object
      • Publisher Object
      • Ext Object
      • Regs Object
      • Data Object
      • Bid Request JSON Examples
    • Bid Response 5.7
      • Bid Response Ext Object
      • Seat Bid Object
      • Bid Object
      • Native Response Object
      • Data Response Object
      • Bid Response JSON Examples
  • BidSwitch Supplier Protocol 1.1
    • Protocol Release Notes
    • Sensitive Categories and Rich Media
    • Backward Compatibility
    • Data Compression (gzip)
    • Macros
    • Supplier Bid Request
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Private Marketplace Object
      • Deals Object
      • Device Object Properties
      • Geo Object Properties
      • Metric Object
      • User Object
      • Ext Object
      • ads.txt Object
      • Data Object
      • Source Object
      • Site Object
      • App Object
      • Content Object
        • Network Object
        • Channel Object
        • Content Producer Object
      • DOOH Object
      • Publisher Object
      • Regulation Object
      • Required Fields per Buyer
      • Bid Request JSON Examples
    • Supplier Bid Response
      • Seat Bid Object
      • Response Bid Object
      • Native Response Object
      • Data Response Object
      • Response Ext Object
      • Bid Response JSON Examples

Industry Standards

  • BidSwitch and Ads.txt
  • BidSwitch and app-ads.txt
  • BidSwitch and CCPA
  • BidSwitch and GDPR
  • BidSwitch and sellers.json
  • Topics API

Deals Center

  • Deals Center Overview
  • Deals Management
  • Deals Discovery
  • Deals Sync API for Buyers
  • Deals Sync API for Suppliers
    • Deals API Targeting
  • Deals Troubleshooting Insights

General Information

  • BidSwitch Custom Auto-Reports
  • BidSwitch Data Centres
  • Trading Modes and Fees
  • Separate Supplier Fees
  • Flexible Fee Assignment on BidSwitch
  • Glossary
  • Impression Delivery and Tracking
  • Impression Count Deduplication
  • Private Marketplaces & Deal IDs
  • Investigating a Discrepancy or Invoice
  • Logging into BidSwitch Services
  • SmartSwitch Overview
  • Exploration QPS
  • SmartSwitch Bid Request Weight
  • TV Best Practices

BidSwitch APIs

  • API Authorization
  • Ads.txt API
  • Creative Blocking API
  • Creative Approval Reporting API
  • Creative Approval Pre-submitting API
  • Discrepancy API for Buyer
  • Discrepancy API for Suppliers
  • Targeting Groups History API

Buyer Guides

  • Big Lists Targeting
  • Buyer Best Practices
  • BidSwitch True Price
  • Buyer User Matching
  • Buyer No-bid Response / Reason
  • Creative Approval Overview
  • In-App User Optimization
  • Supplier Information
    • Xandr (Appnexus)
    • Google Partner Inventory
    • BroadSign
    • Sorenson Media
  • SmartSwitch User Optimization
  • BidSwitch Targeting Groups

Supplier Guides

  • Discrepancy API for Suppliers
  • Supplier No Bid Reason
  • Supplier User Matching
  • Seat ID and Agency Mapping
  • Protected Audience API
BidSwitch Docs

OpenRTB 2.5 Support

  • BidSwitch Supplier Protocol v1.0
    • Protocol Release Notes
    • Sensitive Categories and Rich Media
    • Backward Compatibility
    • Data Compression (gzip)
    • Macros
    • Supplier Bid Request
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Private Marketplace Object
      • Deals Object
      • Device Object Properties
      • Geo Object Properties
      • Metric Object
      • User Object
      • Ext Object
      • ads.txt Object
      • Data Object
      • Source Object
      • Site Object
      • App Object
      • Ext Object
      • Content Object
      • DOOH Object
      • Publisher Object
      • Regulation Object
      • Required Fields per Buyer
      • Bid Request JSON Examples
    • Supplier Bid Response
      • Seat Bid Object
      • Response Bid Object
      • Native Response Object
      • Data Response Object
      • Response Ext Object
      • Bid Response JSON Examples

OpenRTB 2.6 Support

  • BidSwitch Buyer Protocol 5.7
    • Protocol Release Notes
    • Compatibility and Deprecation
    • burl Field Overview
    • Data Compression (gzip)
    • Sensitive Categories and Rich Media
    • Server-to-Server (s2s) Calls
    • Bid Request 5.7
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Device Object
      • Geo Object
      • User Object
      • Site Object
      • App Object
      • Content Object
        • Network Object
        • Channel Object
        • Producer Object
      • DOOH Object
      • Metric Object
      • Private Marketplace Object
      • Source Object
      • Deal Object
      • Publisher Object
      • Ext Object
      • Regs Object
      • Data Object
      • Bid Request JSON Examples
    • Bid Response 5.7
      • Bid Response Ext Object
      • Seat Bid Object
      • Bid Object
      • Native Response Object
      • Data Response Object
      • Bid Response JSON Examples
  • BidSwitch Supplier Protocol 1.1
    • Protocol Release Notes
    • Sensitive Categories and Rich Media
    • Backward Compatibility
    • Data Compression (gzip)
    • Macros
    • Supplier Bid Request
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Private Marketplace Object
      • Deals Object
      • Device Object Properties
      • Geo Object Properties
      • Metric Object
      • User Object
      • Ext Object
      • ads.txt Object
      • Data Object
      • Source Object
      • Site Object
      • App Object
      • Content Object
        • Network Object
        • Channel Object
        • Content Producer Object
      • DOOH Object
      • Publisher Object
      • Regulation Object
      • Required Fields per Buyer
      • Bid Request JSON Examples
    • Supplier Bid Response
      • Seat Bid Object
      • Response Bid Object
      • Native Response Object
      • Data Response Object
      • Response Ext Object
      • Bid Response JSON Examples

Industry Standards

  • BidSwitch and Ads.txt
  • BidSwitch and app-ads.txt
  • BidSwitch and CCPA
  • BidSwitch and GDPR
  • BidSwitch and sellers.json
  • Topics API

Deals Center

  • Deals Center Overview
  • Deals Management
  • Deals Discovery
  • Deals Sync API for Buyers
  • Deals Sync API for Suppliers
    • Deals API Targeting
  • Deals Troubleshooting Insights

General Information

  • BidSwitch Custom Auto-Reports
  • BidSwitch Data Centres
  • Trading Modes and Fees
  • Separate Supplier Fees
  • Flexible Fee Assignment on BidSwitch
  • Glossary
  • Impression Delivery and Tracking
  • Impression Count Deduplication
  • Private Marketplaces & Deal IDs
  • Investigating a Discrepancy or Invoice
  • Logging into BidSwitch Services
  • SmartSwitch Overview
  • Exploration QPS
  • SmartSwitch Bid Request Weight
  • TV Best Practices

BidSwitch APIs

  • API Authorization
  • Ads.txt API
  • Creative Blocking API
  • Creative Approval Reporting API
  • Creative Approval Pre-submitting API
  • Discrepancy API for Buyer
  • Discrepancy API for Suppliers
  • Targeting Groups History API

Buyer Guides

  • Big Lists Targeting
  • Buyer Best Practices
  • BidSwitch True Price
  • Buyer User Matching
  • Buyer No-bid Response / Reason
  • Creative Approval Overview
  • In-App User Optimization
  • Supplier Information
    • Xandr (Appnexus)
    • Google Partner Inventory
    • BroadSign
    • Sorenson Media
  • SmartSwitch User Optimization
  • BidSwitch Targeting Groups

Supplier Guides

  • Discrepancy API for Suppliers
  • Supplier No Bid Reason
  • Supplier User Matching
  • Seat ID and Agency Mapping
  • Protected Audience API

BidSwitch Buyer Protocol 5.7ΒΆ

The BidSwitch bidding protocol is based on the latest OpenRTB Protocol Specification v2.6, but an exact match is not possible due to the evolving nature of both the business, and the OpenRTB specification.

Version Information

  • Protocol Release Notes
  • Compatibility and Deprecation
  • burl Field Overview
  • Data Compression (gzip)

Protocol Information

  • Sensitive Categories and Rich Media
    • Supported Rich Media Frameworks
  • Server-to-Server (s2s) Calls
    • Expected s2s Behaviour
    • s2s Headers

Protocol

  • Bid Request 5.7
  • Bid Response 5.7
    • Bid Response Ext Object
    • Seat Bid Object
    • Bid Object
    • Native Response Object
    • Data Response Object
    • Bid Response JSON Examples
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Last updated Jul 25, 2025