Sensitive Categories and Rich Media¶
For greater coverage of sensitive categories BidSwitch extends the standard IAB list with additional categories. These categories may be used in the following fields.
| Bid Requests | Bid Response |
|---|---|
|
seatbid.bid.cat |
| ID | Category |
|---|---|
| BSW1 | Alcohol |
| BSW2 | Gambling |
| BSW3 | Tobacco and smoking |
| BSW4 | Firearms and weapons |
| BSW5 | Sexual & Reproductive Health |
| BSW6 | Ringtones & Downloadable |
| BSW7 | Drugs & Supplements |
| BSW8 | Get Rich Quick |
| BSW9 | Free Gifts, Quizzes, & Surveys |
| BSW10 | Nudity |
| BSW11 | Cosmetic Procedures & Body Modification |
Supported Rich Media Frameworks¶
Rich Media Framework information will be sent to Buyers using the imp.iframebuster
field in bid requests, see the Impression Object section for more information.
| Description | Value |
|---|---|
| Any framework is accepted | ALL |
| Adcentric | ac |
| Adinterax | ad |
| Adform | af |
| Atlas | at |
| Apivid | av |
| DoubleClick | dc |
| Eyeblaster | eb |
| EyeReturn | er |
| EyeWonder | ew |
| Flashtalking | ft |
| Klipmart | km |
| Kpsule | ks |
| MediaMind | mm |
| Mediaplex | mp |
| Piximedia | pm |
| PointRoll | pr |
| Pictela | pt |
| Rockabox | rb |
| Smart Adserver | sa |
| Silence Media | sm |
| Unicast | ui |
| Undertone | ut |
| Viewpoint | vp |
| Weborama | wo |