Sensitive Categories and Rich Media¶
Trading sensitive categories is disallowed contractually by default within BidSwitch. To trade certain sensitive categories such as alcohol and gambling you must sign a contract addendum to enable these categories. Also each sensitive category is also enabled separately for Private Deals and Open Exchange traffic. Please contact your account manager if you wish to enable these categories for your integration.
The default bcat list is ‘IAB25-3’, ‘IAB26’, ‘BSW1’, ‘BSW2’, ‘BSW4’, ‘BSW10’, and
‘IAB9-9’
For greater coverage of sensitive categories BidSwitch extends the standard IAB list with additional categories. These categories may be used in the following fields.
Bid Requests |
Bid Response |
|---|---|
|
|
ID |
Category |
|---|---|
BSW1 |
Alcohol |
BSW2 |
Gambling |
BSW3 or IAB9-9 |
Tobacco and smoking |
BSW4 |
Firearms and weapons |
BSW5 |
Sexual & Reproductive Health |
BSW6 |
Ringtones & Downloadable |
BSW7 |
Drugs & Supplements |
BSW8 |
Get Rich Quick |
BSW9 |
Free Gifts, Quizzes, & Surveys |
BSW10 or IAB25-3 |
Nudity or Pornography |
BSW11 |
Cosmetic Procedures & Body Modification |
Supported Rich Media Frameworks¶
Rich Media Framework information will be sent to Buyers using the imp.iframebuster
field in bid requests, see the Impression Object section for more information.
Description |
Value |
|---|---|
Any framework is accepted |
ALL |
Adcentric |
ac |
Adinterax |
ad |
Adform |
af |
Atlas |
at |
Apivid |
av |
DoubleClick |
dc |
Eyeblaster |
eb |
EyeReturn |
er |
EyeWonder |
ew |
Flashtalking |
ft |
Klipmart |
km |
Kpsule |
ks |
MediaMind |
mm |
Mediaplex |
mp |
Piximedia |
pm |
PointRoll |
pr |
Pictela |
pt |
Rockabox |
rb |
Smart Adserver |
sa |
Silence Media |
sm |
Unicast |
ui |
Undertone |
ut |
Viewpoint |
vp |
Weborama |
wo |