Request For Proposal

Request For Proposal is a feature allowing Buyers to request their preferred inventory from multiple Supplier partners at once.

Buyers can send requests to all their BidSwitch Supplier partners. The desired inventory parameters and targeting settings can be defined using the Request for Proposal UI section. Upon receiving the request, the Supplier can respond with an uploaded deal that fits the stated requirements. The Buyer needs to accept the deal to start bidding on it.

Request For Proposal For Buyers

The Request For Proposal UI allows Buyers to post their inventory preferences to multiple Suppliers, instead of contacting them one by one. Upon receiving deal proposals back from Suppliers, you can use the UI to approve the deals in order to start trading, or to reject them.

In a request for proposal you can define the general settings of a desired deal, such as:

  • auction type

  • time frame

  • max price

The feature offers the following targeting options:

  • device type

  • creative type

  • geography

  • languages

  • content categories

  • ads.txt status

You can track your request statuses on the RFP dashboard. The requests sent and not yet reviewed have the Requested status. If a Supplier responds your request with a deal, the request status will change to Accepted. If a Supplier has no relevant deals, they can reject your request, thus changing its status to Rejected.

To accept or reject a deal proposed by a Supplier, click on the name of the deal and review its parameters, then accept the proposal if the deal fits your requirements or reject it. Proceed to the Deals Management UI section to find the deals you accepted.

If you start bidding on a deal, BidSwitch will change its status to Accepted automatically.

Request For Proposal For Suppliers

Request For Proposal feature allows Suppliers who have it activated to receive preferred inventory requests from their Buyer partners and respond them with deals that fit requested inventory settings.

Proceed to the Request For Proposal UI section to see the dashboard of received requests. You will also be notified by email on any new request from Buyers. Click on the request to preview the inventory settings set by the Buyer. If you have a relevant deal to propose, proceed as follows:

  1. Upload the deal via Deals Management UI or Deals Sync API as a private deal; see the Deals Management section for details. Please make sure the deal meets the requirements stated in the request and targets the Buyer that sent it

  2. In the RFP UI, open the Buyer request and press Accept Request, then select the uploaded deal from the dropdown list. Your proposal will be send to the Buyer

If you don’t have a relevant deal to propose, please make sure you Reject Request to inform the Buyer.