Content Producer Object

Used within the content object to define the producer of the content in which the ad will be played.

Content Producer Object Properties

Value

Type

Description

id*

string

Content producer or originator ID. Useful if content is syndicated and may be posted on a site using embed tags.

name*

string

Content producer or originator name (e.g., “Warner Bros”).

cattax*

integer

The taxonomy in use for cat. If no cattax field is supplied, the IAB Content Category Taxonomy 1.0 (1) is assumed. For the most up to date list, refer to the AdCOM 1.0 list List.

  • 1 IAB Tech Lab Content Category Taxonomy 1.0

  • 2 IAB Tech Lab Content Category Taxonomy 2.0

  • 3 IAB Tech Lab Ad Product Taxonomy 1.0

  • 4 IAB Tech Lab Audience Taxonomy 1.1

  • 5 IAB Tech Lab Content Taxonomy 2.1

  • 6 IAB Tech Lab Content Taxonomy 2.2

  • 500+ Vendor-specific codes

cat*

array of strings

Array of content categories using IDs from the IAB taxonomy.

domain*

string

Highest level domain of the content producer (e.g., “producer.com”)