Sensitive Categories and Rich Media

Trading certain sensitive categories is disallowed by default within BidSwitch. To enable most you need to speak with your account manager and provide assurances that you can safely trade categories such as alcohol or tobacco taking into account all local laws and regulations.

Cannabis trading is a little more sensitive than most and require |DSP|s to sign a contract addendum. Each sensitive category is also enabled separately for Private Deals and Open Exchange traffic. Please contact your account manager if you wish to enable these categories for your integration and our commercial operations team will help get the paperwork in place.

The default bcat list that BidSwitch sends to Buyers is ‘IAB25-3’, ‘IAB26’, ‘BSW1’, ‘BSW2’, ‘BSW4’, ‘BSW10’, ‘IAB9-9’, and ‘BSW12’

For greater coverage of sensitive categories BidSwitch extends the standard IAB list with additional categories. These categories may be used in the following fields.

Sensitive Categories Fields

Bid Requests

Bid Response

  • bcat

  • site.cat

  • app.cat

seatbid.bid.cat
BidSwitch Sensitive Categories

ID

Category

BSW1

Alcohol

BSW2

Gambling

BSW3 or IAB9-9

Tobacco and smoking

BSW4

Firearms and weapons

BSW5

Sexual & Reproductive Health

BSW6

Ringtones & Downloadable

BSW7

Drugs & Supplements

BSW8

Get Rich Quick

BSW9

Free Gifts, Quizzes, & Surveys

BSW10 or IAB25-3

Nudity or Pornography

BSW11

Cosmetic Procedures & Body Modification

BSW12

Cannabis

BSW13

CBD Products

Supported Rich Media Frameworks

Rich Media Framework information will be sent to Buyers using the imp.iframebuster field in bid requests, see the Impression Object section for more information.

Supported Rich Media Frameworks

Description

Value

Any framework is accepted

ALL

Adcentric

ac

Adinterax

ad

Adform

af

Atlas

at

Apivid

av

DoubleClick

dc

Eyeblaster

eb

EyeReturn

er

EyeWonder

ew

Flashtalking

ft

Klipmart

km

Kpsule

ks

MediaMind

mm

Mediaplex

mp

Piximedia

pm

PointRoll

pr

Pictela

pt

Rockabox

rb

Smart Adserver

sa

Silence Media

sm

Unicast

ui

Undertone

ut

Viewpoint

vp

Weborama

wo