Native Response Object¶

Note

Fields marked with an asterisk (*) are optional.

Native Object Properties¶
Value	Type	Description
assets	array of objects	List of native ad assets.
link	object	The Native Link Object. This is the default link object for the ad. Individual assets can also have a link object which applies if the asset is activated (clicked). If the asset has no link object, the parent link object applies.
ext*	object	Native Ext Object
ver*	string	Version of the Native Markup version in use, for example, `"1"`.
privacy*	string	If support was indicated in the request, return the URL of a page informing the user about the buyer’s targeting activity.
eventtrackers*	array of objects	Specifies what type of event tracking is supported, see Event Tracker Response Object
imptrackers **	array of strings	Deprecated since version 5.3: replaced by the `eventtrackers` field An array of impression tracking URLs, expected to return a 1x1 image or 204 response, for example, `["http://adserver.com/native?impid=102"]`. This URL can contain the `win_price` macro.
jstracker*	string	Deprecated since version 5.3: replaced by the `eventtrackers` field Optional JavaScript impression tracker. This should be valid HTML with JavaScript already wrapped in `<script>` tags. It will be executed at impression time where it can be supported. Note: Currently the only Supplier that supports this field is TripleLift.

Note

(**) imptrackers array should be used with following constraints:

For Rubicon, only one element is guaranteed to be triggered. Place the trackers in the order of importance, otherwise this array is optional and may not be present in each response.

Native Ext Object¶

Native Ext Object Properties¶
Value	Type	Description
viewtracker*	string	The view tracking URL that will be called when the ad is visible, if supported by the Supplier, for example, `"http://adserver.com/native_view?impid=102"`
adchoiceurl*	string	A Buyer specific AdChoices URL that will replace default Supplier AdChoices URL, for example, `"https://adserver.com/privacy"`.

Native Assets Object¶

Note

(*) There may be exactly one of the fields marked with asterisk in one asset object.
(**) The link object is optional and may not be present in each response.

Native Asset Object Properties¶
Value	Type	Description
id	integer	A unique asset ID, must match one of the asset IDs in the bid request, for example, `1`.
required*	integer	Set to `1` if the asset is required (bidder requires it to be displayed), default is `0`, for example, `1`.
title*	object	Title object for a title asset, see, Native Assets Title Object.
img*	object	Image object for an image asset, see, Native Assets Image Object.
video*	object	Video object for a video asset, see, Native Asset Video Object.
data*	object	Data object for a data asset, see, Native Asset Data Object.
link **	object	Link object for a call to action. The link object applies if the asset item is activated (clicked). If there is no link object on the asset, the parent link object on the bid response applies. See Native Link Object.

Native Assets Title Object¶

Native Asset Title Object Properties¶
Value	Type	Description
text*	string	The text associated with the title element. `"Our product is the best!"`

Native Assets Image Object¶

Native Asset Image Object Properties¶
Value	Type	Description
url	string	(Required) URL of the image asset, for example, `"http://adserver.com/image?impid=102"`.
h	integer	(Recommended) Height of the image in pixels, for example, `250`.
w	integer	(Recommended) Width of the image in pixels, for example, `300`.

Important

If the Supplier specifies the exact w/h or the wmin/hmin in the bid request, the bid response must contain the w/h values and these fields become required, see the relevant request field for details Native Asset Image Object.

Native Asset Video Object¶

Native Asset Video Object Properties¶
Value	Type	Description
vasttag	string	Vast XML, use the following example to format your VAST XML response. See the VAST Tag example below, Video Asset vasttag Example.
ext*	object	Native Asset Video Object Extension

Native Asset Video Object Extension¶

Native Asset Video Object Extension Properties¶
Value	Type	Description
playbackmethod*	integer	Desired video playback method

Native Asset Data Object¶

Native Asset Data Object Properties¶
Value	Type	Description
value	string	The formatted string of data to be displayed. Can contain a formatted value such as `“5 stars”` or `“$10”` or `“3.4 stars out of 5”`.

Native Link Object¶

Native Link Object Properties¶
Value	Type	Description
url	string	Landing URL of the clickable link, for example, `"http://advertiser.com/"`
clicktrackers*	array of strings	Click tracker URLs to be activated when the URL is clicked, for example, `["http://adserver.com/click?impid=102"]`

Native Response Example¶

{
   "seatbid":[
      {
         "bid":[
            {
               "ext":{
                  "native":{
                     "ver":"1.2",
                     "eventtrackers":[
                        {
                           "event":1,
                           "method":2,
                           "url":"http://www.mytracker.com/tracker.js"
                        },
                        {
                           "event":2,
                           "method":1,
                           "url":"http://www.example.com/tracker.php"
                        }
                     ],
                     "privacy":"privacy-example.com",
                     "link":{
                        "url":"http://adserver.com/click?impid=102"
                     },
                     "assets":[
                        {
                           "id":1,
                           "video":{
                              "ext":{
                                 "playbackmethod":1
                              }
                           },
                           "required":1,
                           "title":{
                              "text":"A test Native Ad"
                           }
                        }
                     ]
                  }
               }
            }
         ]
      }
   ]
}

Video Asset vasttag Example¶

<?xml version="1.0" encoding="UTF-8"?>
<VAST version="2.0">
   <Ad id="12345">
      <InLine>
         <AdSystem version="1.0">SpotXchange</AdSystem>
         <AdTitle><![CDATA[Sample VAST]]></AdTitle>
         <Impression>http://sample.com</Impression>
         <Description><![CDATA[A sample VAST feed]]></Description>
         <Creatives>
            <Creative sequence="1" id="1">
               <Linear>
                  <Duration>00:00:30</Duration>
                  <TrackingEvents />
                  <VideoClicks>
                     <ClickThrough><![CDATA[http://sample.com/openrt btest]]>
                     </ClickThrough>
                  </VideoClicks>
                  <MediaFiles>
                     <MediaFile delivery="progressive" bitrate="256"
                     width="640" height="480" type="video/mp4">
                     <![CDATA[http://sample.com/video.mp4]]>
                     </MediaFile>
                  </MediaFiles>
               </Linear>
            </Creative>
         </Creatives>
      </InLine>
   </Ad>
</VAST>

Event Tracker Response Object¶

The event trackers response is an array of objects and specifies the types of events the bidder wishes to track and the URLs/information to track them. Buyers must only respond with methods indicated as available in the request.

Note

Most javascript trackers expect to be loaded at impression time, so it’s not generally recommended for the Buyer to respond with javascript trackers on other events, but the appropriateness of this is up to each Buyer.

Event Tracker Response Object¶
Value	Type	Description
event	integer	Type of event to track, see the Event Tracking Types table
method	integer	Type of method to track, see the Event Tracking Methods table
url*	string	The URL of the impage or js. Required for image or js, optional for custom. This value can contain the `win_price` macro.
customdata*	object	containing `key:value` pairs - To be agreed individually with the exchange, an array of `key:value` objects for custom tracking, for example the account number of the DSP with a tracking company. IE {“accountnumber”:”123”}.
ext*	object	This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification

Event Tracker Response Example

{
   "eventtrackers":[
      {
         "event":1,
         "method":2,
         "url":"http://www.mytracker.com/tracker.js"
      },
      {
         "event":2,
         "method":1,
         "url":"http://www.example.com/tracker.php"
      }
   ]
}