Deals Insights FAQ

Failed other Buyer targeting > 0
The request failed some of the Buyer targeting requirements, for example, screen size, device type, interstitial, etc. Note: In the case of trading with DBM, this message will be returned if traffic associated with the deal has an unauthorized ads.txt status.
Why have we received 0 requests from a particular Supplier?

The Supplier needs to check if bid requests with the required Deal ID are being sent to BidSwitch, and if the number of requests is more that 1,000 per day

If all the above is true, the Supplier should contact BidSwitch Support with an example of the bid requests being sent

Why do we only see invalid requests for a particular Supplier?
The Supplier needs to check the invalid reasons and fix them. The invalid reasons are available through the myBidSwitch UI Deals Insights report page.
Why is Potential DSP requests 0 when the Supplier sent requests?
The Buyer and Supplier need to check the not sent reasons and fix them. The not sent reasons are available through the myBidSwitch UI Deals Insights report page.
Why is Deal not associated with the DSP > 0?

This occurs when the Deal cannot be routed to the correct Buyer. Either the Supplier has not included the correct wseat value, or the correct Deal ID in the bid request

  • If using the Auto-deal function, the Supplier needs to check the wseat value
  • If using Private Marketplace, the Supplier needs to ensure they are specifying the correct Deal ID, and the Buyer needs to ensure they have updated their list of Deal IDs in the myBidSwitch UI. See the Private Marketplaces & Deal IDs section for more details
Why is Yes-bids with target deal 0?
  • The Buyer needs to check that they are responding with the Deal ID
  • If the Buyer needs an example requests, they should contact BidSwitch support, supplying the the Deal ID under investigation
What does Yes-bids with a different deal mean?

This can happen when a Buyer receives several deals in one request and responds to a different Deal ID, preferring to bid on another one; or for non-private deals the Buyer responds without the Deal ID, preferring to participate in the open auction. If this needs further investigation:

  • The Buyer needs to check if they are respond with the correct Deal ID
  • If the Buyer needs an example requests, they should contact BidSwitch support, supplying the the Deal ID under investigation
What are Malformed Responses?

The Buyer needs to check their logs for internal errors.

If everything seems to be OK, the Buyer should contact BidSwitch support for further details.

What causes Wrong/missing deal ID ?

The Buyer needs to check if they respond with the correct Deal ID, or if they respond with any ID for private deals

If everything seems to be OK, the Buyer should contact BidSwitch support for further details.

Why do we see Blocked creative for a Deal ID?

The creative has been blocked by BidSwitch for some reason.

To continue using the deal, the Buyer needs to change the creative being used.

Why do we see Bid below floor?

This means that the Buyer is bidding below the bidfloor set in the request. For open auctions imp.bidfloor, or private deals deals.bidfloor

The Buyer needs to start respecting the bid floor, and also take the BidSwitch fee into account, see the BidSwitch Trading Modes section for more details.

What does Bid not compliant with SSP custom requirements mean?
Certain Supplier specify requirements and will not accept responses that do not contain their required information. See the Required Bid Response Fields Per Supplier section
What causes Bid not compliant with BidSwitch protocol errors?
The Buyer needs to ensure they are responding in compliance with the BidSwitch protocol.

Why such a large percentage of ...

... Timeouts (> 10%)?

This is a latency issue, so one or all of the following may apply:

  • The Buyer needs to increase the capacity of their servers
  • The Buyer needs to place its data centre closer to BidSwitch
  • The Buyer needs to ask the Supplier to increase the time-out window (tmax)
... invalid requests from a Supplier (> 20%)?

The Supplier needs to check the following:

  • The requests are using valid JSON format
  • They are sending valid inventory type(s), e.g. web, in-app
  • They are sending valid content type(s), e.g. display, video, audio, native
  • The are sending requests to the correct Data Centre

If all of the above seem to be OK, contact BidSwitch Support with an example of the bid requests being sent.

... Suspected non-human traffic (> 20%)?

The Supplier needs to check if traffic sources are trusted/trustworthy.

If everything seems to be OK, the Supplier should contact BidSwitch Support with an example of the bid requests being sent.

... Invalid Cloud, Data centre or Proxy IP traffic (> 20%)?

The Supplier needs to check if traffic sources are trusted/trustworthy.

If everything seems to be OK, the Supplier should contact BidSwitch Support with an example of the bid requests being sent.

... Blocked Publisher/Site (> 20%)?

The Supplier needs to check if the Publisher(s)/Site(s) are blocked by BidSwitch for some reason. If the Supplier has No Bid Reason enabled, they should have this information already, see the Supplier No Bid Reason section for more details

If everything seems to be OK, the Supplier should contact BidSwitch Support with an example of the bid requests being sent.

... Failed DSP User Matching targeting (> 50%)?
  • The Supplier needs to check if requests for the Deal ID are sent for matched users
  • The Buyer needs to check if they really need to receive Deal ID requests for matched users only
  • If both of the above are true, the Buyer and Supplier needs to increase their matching rate, i.e. start sending more user sync requests to BidSwitch
... Failed DSP Geo targeting (> 50%)?
  • The Supplier needs to check if requests for the Deal ID are sent for users in the correct countries.
  • The Buyer needs to check if they really needs to receive Deal ID requests for users in specific countries.
... Filtered by SmartSwitch (> 60%)?
The Buyer needs to start buying more traffic of a type similar to that of the Deal ID, or contact the Supplier to change the deal from a non-private deal to a private deal. Note: SmartSwitch is not applied to Private Deals.