App Object¶
Note
Fields marked with an asterisk (*) are optional.
Value |
Type |
Description |
---|---|---|
publisher |
object |
Publisher object, for more information, see the Publisher Object section. |
id |
string |
The application ID. |
name* |
string |
Application name, for example, |
domain* |
string |
The domain of the app, for example, |
cat* |
array of strings |
Array of IAB content categories for the publisher site, for example,
|
cattax* |
integer |
The taxonomy in use. If no cattax field is supplied, the IAB Content
Category Taxonomy 1.0 (
|
sectioncat* |
array of strings |
Array of IAB content categories that describe the current section of the app.
The taxonomy to be used is defined by the |
pagecat* |
array of strings |
Array of IAB content categories that describe the current page or view of the
app. The taxonomy to be used is defined by the |
content* |
object |
Passes the content object, see the Content Object section for details |
keywords* |
string |
Comma separated list of keywords about the app. Only one of |
kwarray* |
array of strings |
Comma separated list of keywords about the app. Only one of |
bundle* |
string |
Application bundle or package name, for example, |
paid* |
integer |
Specifies if the App is a free or paid version.
|
storeurl* |
string |
App store’s URL for the mobile application, for example
|
ver* |
string |
Application version, for example |
privacypolicy* |
integer |
Indicates if the app has a privacy policy.
|
Ext Object¶
Value |
Type |
Description |
---|---|---|
inventorypartnerdomain |
string |
A pointer to the domain of the partner (of the site/app owner) with ownership of
some portion of ad inventory on the site/app. The partner’s
|