App Object

Note

Fields marked with an asterisk (*) are optional.

App Object Properties

Value

Type

Description

publisher

object

Publisher object, for more information, see the Publisher Object section.

id*

string

The application ID prefixed with the exchange name followed by an underscore. For example, if Rubicon sends a bid request for App ID “123”, the field becomes "rubicon_123"

name*

string

Application name, for example, "Test App"

domain*

string

The domain of the app, for example, "mygame.example.com"

cat*

array of strings

Array of IAB content categories for the publisher site, for example, ["IAB1", "IAB2- 3"]

content*

object

Passes the content object, see the Content Object section for details

bundle*

string

Application bundle or package name, for example, "com.example.mygame"

paid*

integer

Specifies if the App is a free or paid version.

  • 0 = The app is free,

  • 1 = The app is a paid version.

storeurl*

string

App store’s URL for the mobile application, for example "http://media-apps.cc/android"

storeid*

string

The ID of the app in an app store (e.g., Apple iTunes, Google Play).

ver*

string

Application version, for example "1.1"

privacypolicy*

integer

Indicates if the app has a privacy policy.

  • 0 = No

  • 1 = Yes.