App Object

Note

Fields marked with an asterisk (*) are optional.

App Object Properties

Value	Type	Description
publisher	object	Publisher object, for more information, see the Publisher Object section.
id	string	(Recommended) The application ID prefixed with the exchange name followed by an underscore. For example, if Rubicon sends a bid request for App ID “123”, the field becomes "rubicon_123"
name*	string	Application name, for example, "Test App"
domain*	string	The domain of the app, for example, "mygame.example.com"
cat*	array of strings	Array of IAB content categories for the publisher site, for example, ["IAB1", "IAB2- 3"]
content*	object	Passes the content object, see the Content Object section for details
bundle*	string	Application bundle or package name, for example, "com.example.mygame"
paid*	integer	Specifies if the App is a free or paid version. 0 = The app is free, 1 = The app is a paid version.
storeurl*	string	App store’s URL for the mobile application, for example "http://media-apps.cc/android"
storeid*	string	The ID of the app in an app store (e.g., Apple iTunes, Google Play).
ver*	string	Application version, for example "1.1"
privacypolicy*	integer	Indicates if the app has a privacy policy. 0 = No 1 = Yes.
ext*	object	Site extension object

Ext Object

App Extension Object Properties

Value	Type	Description
inventorypartnerdomain*	string	A pointer to the domain of the partner (of the site/app owner) with ownership of some portion of ad inventory on the site/app. The partner’s ads.txt or app-ads.txt file will be hosted here. This directive was added in the (app-)ads.txt v1.0.3 specification update.