Protocol Release Notes¶
28th September 2022¶
Added the Google DV360 specific request field
ext.purch, see the Ext Object section for more details
19th September 2022¶
Initial release BidSwitch Protocol 1.1 to support Open RTB 2.6.
An overview of changes can be found in the 5.7 Upgrade Guide section.
For release notes for all previous versions, see the Protocol Release Notes section
Two new fields in this version of the Open RTB protocol require BidSwitch and its partners to align on their understanding of how they should work when used in real trading.
video.mincpmpersec, this sets the minimum CPM per second as the price floor for the “dynamic” portion of a video ad pod, relative to the duration of bids an advertiser may submit. We need to come to a common understanding of how this should be calculated so that bid and bidfloor processing expectations are the same for all partners. See the Video Object section for details.
The format object introduces ratios with
wratio, see the Format Object section for full details. BidSwitch offers size targeting as part of BidSwitch Targeting Groups but ratios are not accounted for this in this yet. If you intend to use ratios, please speak with you Technical Account Manager so we can align on expected usage of this field.