Site Object

Note

Fields marked with an asterisk (*) are optional.

Site Object Properties

Value	Type	Description
publisher	object	Publisher object, for more information, see the Publisher Object section.
id	string	An exchange specific identifier.
name*	string	Site name (may be masked by publisher request), for example, "Test Site"
domain*	string	Domain of the site, used for advertiser side blocking. "testsite.com"
content*	object	Passes the content object, see the Content Object section for details
cat*	array of strings	Array of IAB content categories for the site, ["IAB1", "IAB2-3"]. Based on the IAB taxonomy, and extended with additional sensitive categories listed in the Sensitive Categories and Rich Media section. The content categories specified can be extended using BidSwitch Sensitive Categories and Rich Media.
page*	string	URL of the page where the impression will be shown. "http://testsite.com/main.asp"
ref*	string	Referrer URL that caused navigation to the current page, for example, "http://testsite.com/main.asp"
privacypolicy*	integer	Indicates if the site has a privacy policy. 0 = No 1 = Yes.
mobile*	integer	Mobile-optimized signal. 0 = No 1 = Yes.
ext*	object	Site extension object

Site Ext

Site Extension Object Properties

Value	Type	Description
amp	bool	Indicates if the site is AMP (Accelerated Mobile Pages) optimised, where 1 = Yes and 0 = No
inventorypartnerdomain*	string	A pointer to the domain of the partner (of the site/app owner) with ownership of some portion of ad inventory on the site/app. The partner’s ads.txt or app-ads.txt file will be hosted here. This directive was added in the (app-)ads.txt v1.0.3 specification update.

SSP Site Object Example

{
  "site":{
    "id":"abc35123",
    "name":"Site ABCD",
    "domain":"siteabcd.com",
    "cat":[
      "IAB2-1",
      "IAB2-2"
    ],
    "page":"http://siteabcd.com/page.htm",
    "ref":"http://referringsite.com/referringpage.htm",
    "privacypolicy":1,
    "ext":{
      "inventorypartnerdomain":"examplepartnerdomain.com"
    },
    "publisher":{
      "id":"abc2345",
      "name":"Publisher A"
    }
  }
}