Site Object

Note

Fields marked with an asterisk (*) are optional.

Site Object Properties

Value	Type	Description
publisher	object	Publisher object, for more information, see the Publisher Object section.
id	string	An exchange specific identifier.
name*	string	Site name (may be masked by publisher request), for example, "Test Site"
domain*	string	Domain of the site, used for advertiser side blocking. "testsite.com"
cattax*	integer	The taxonomy in use. If no cattax field is supplied, the IAB Content Category Taxonomy 1.0 (1) is assumed. For the most up to date list, refer to the AdCOM 1.0 list List. 1 IAB Tech Lab Content Category Taxonomy 1.0 2 IAB Tech Lab Content Category Taxonomy 2.0 3 IAB Tech Lab Ad Product Taxonomy 1.0 4 IAB Tech Lab Audience Taxonomy 1.1 5 IAB Tech Lab Content Taxonomy 2.1 6 IAB Tech Lab Content Taxonomy 2.2 500+ Vendor-specific codes
content*	object	Passes the content object, see the Content Object section for details
cat*	array of strings	Array of IAB content categories for the site, ["IAB1", "IAB2-3"]. Based on the IAB taxonomy, and extended with additional sensitive categories listed in the Sensitive Categories and Rich Media section. The content categories specified can be extended using BidSwitch Sensitive Categories and Rich Media.
sectioncat*	array of strings	Array of IABTL content categories that describe the current section of the site. The taxonomy to be used is defined by the cattax field.
page*	string	URL of the page where the impression will be shown. "http://testsite.com/main.asp"
pagecat*	array of strings	Array of IABTL content categories that describe the current page or view of the site. The taxonomy to be used is defined by the cattax field
keywords*	string	Comma separated list of keywords about the site. Only one of keywords or kwarray may be present
kwarray*	array of strings	Comma separated list of keywords about the site. Only one of keywords or kwarray may be present
inventorypartnerdomain*	string	A domain to be used for inventory authorization in the case of inventory sharing arrangements between a site owner and content owner. This field is typically used by authorization crawlers to establish the domain of the content owner, who has the right to monetize some portion of ad inventory within the site. The content owner’s domain should be listed in the site owner’s ads.txt file as an inventorypartnerdomain. Authorization for supply from the inventorypartnerdomain will be published in the ads.txt file on the root of that domain.
search*	string	Search string that caused navigation to the current page.
ref*	string	Referrer URL that caused navigation to the current page, for example, "http://testsite.com/main.asp"
privacypolicy*	integer	Indicates if the site has a privacy policy. 0 = No 1 = Yes.
mobile*	integer	Mobile-optimized signal. 0 = No 1 = Yes.
ext*	object	Site extension object

Site Ext

Site Extension Object Properties

Value	Type	Description
amp	bool	Indicates if the site is AMP (Accelerated Mobile Pages) optimised, where 1 = Yes and 0 = No

SSP Site Object Example

{
  "site":{
    "id":"abc35123",
    "name":"Site ABCD",
    "domain":"siteabcd.com",
    "cat":[
      "IAB2-1",
      "IAB2-2"
    ],
    "page":"http://siteabcd.com/page.htm",
    "ref":"http://referringsite.com/referringpage.htm",
    "privacypolicy":1,
    "inventorypartnerdomain":"examplepartnerdomain.com",
    "ext":{
      "amp": 0
    },
    "publisher":{
      "id":"abc2345",
      "name":"Publisher A"
    }
  }
}