Supplier Custom Categories¶
GumGum Taxonomy 2016¶
Event Identifer |
Event Name |
Starts At |
Ends At |
Days Before |
Days After |
Recur Years |
|---|---|---|---|---|---|---|
GGE9-2 |
Rose Bowl |
2016-01-01 |
2016-01-01 |
14 |
14 |
1 |
GGE9-3 |
Sugar Bowl |
2016-01-01 |
2016-01-01 |
14 |
14 |
1 |
GGE1-9 |
People’s Choice Awards |
2016-01-06 |
2016-01-06 |
14 |
14 |
1 |
GGE5-1 |
CES |
2016-01-06 |
2016-01-09 |
14 |
14 |
1 |
GGE1-5 |
Golden Globes |
2016-01-10 |
2016-01-10 |
14 |
14 |
1 |
GGE9-1 |
BCS National Championship |
2016-01-11 |
2016-01-11 |
14 |
14 |
1 |
GGE1-3 |
Critics’ Choice Awards |
2016-01-17 |
2016-01-17 |
14 |
14 |
1 |
GGE7-2 |
Sundance Film Festival |
2016-01-21 |
2016-01-31 |
14 |
14 |
1 |
GGE21-1 |
Australian Open |
2016-01-24 |
2016-02-01 |
30 |
30 |
1 |
GGE22-2 |
Winter X Games |
2016-01-28 |
2016-01-31 |
14 |
14 |
1 |
GGE1-11 |
SAG Awards |
2016-01-30 |
2016-01-30 |
14 |
14 |
1 |
GGE1-7 |
NAACP Awards |
2016-02-05 |
2016-02-05 |
14 |
14 |
1 |
GGE9-4 |
Super Bowl |
2016-02-07 |
2016-02-07 |
14 |
14 |
1 |
GGE23-8 |
Mardi Gras |
2016-02-09 |
2016-02-09 |
14 |
14 |
1 |
GGE6-2 |
NY Fashion Week |
2016-02-11 |
2016-02-18 |
14 |
14 |
1 |
GGE11-1 |
NBA All-Star Game |
2016-02-13 |
2016-02-13 |
14 |
14 |
1 |
GGE23-12 |
Valentine’s day |
2016-02-14 |
2016-02-14 |
14 |
14 |
1 |
GGE3-5 |
Grammy Awards |
2016-02-15 |
2016-02-15 |
14 |
14 |
1 |
GGE12-1 |
NASCAR Daytona 500 |
2016-02-17 |
2016-02-22 |
14 |
14 |
1 |
GGE22-4 |
X Games Europe |
2016-02-24 |
2016-02-28 |
14 |
14 |
0 |
GGE1-1 |
Academy Awards (Oscars) |
2016-02-28 |
2016-02-28 |
14 |
14 |
1 |
GGE25-4 |
Spring Break |
2016-03-01 |
2016-04-01 |
30 |
30 |
1 |
GGE1-8 |
Nickelodeon Kids’ Choice Awards |
2016-03-12 |
2016-03-12 |
14 |
14 |
1 |
GGE11-6 |
NCAA March Madness |
2016-03-15 |
2016-03-27 |
30 |
30 |
1 |
GGE7-3 |
SXSW |
2016-03-15 |
2016-03-19 |
14 |
14 |
1 |
GGE23-11 |
St. Patrick’s Day |
2016-03-17 |
2016-03-17 |
14 |
14 |
1 |
GGE8-14 |
Ultra Music Festival |
2016-03-18 |
2016-03-20 |
14 |
14 |
1 |
GGE26-2 |
Easter |
2016-03-27 |
2016-03-27 |
14 |
14 |
1 |
GGE25-3 |
Prom night |
2016-04-01 |
2016-05-01 |
30 |
30 |
1 |
GGE11-4 |
NCAA Final Four (Men) |
2016-04-02 |
2016-04-02 |
14 |
14 |
1 |
GGE11-5 |
NCAA Final Four (Women) |
2016-04-03 |
2016-04-05 |
14 |
14 |
1 |
GGE14-4 |
The Masters |
2016-04-04 |
2016-04-10 |
14 |
14 |
1 |
GGE16-1 |
NCAA Frozen Four |
2016-04-07 |
2016-07-09 |
14 |
14 |
1 |
GGE2-1 |
BAFTA Video Game Awards |
2016-04-07 |
2016-04-07 |
14 |
14 |
1 |
GGE1-6 |
MTV Movie Awards |
2016-04-10 |
2016-04-10 |
14 |
14 |
1 |
GGE16-2 |
Stanley Cup |
2016-04-13 |
TBD July 2016 |
30 |
30 |
1 |
GGE25-5 |
Tax Filing |
2016-04-15 |
2016-04-15 |
14 |
14 |
1 |
GGE8-3 |
Coachella |
2016-04-15 |
2016-04-24 |
14 |
14 |
1 |
GGE11-3 |
NBA Playoffs |
2016-04-16 |
2016-06-01 |
30 |
30 |
1 |
GGE17-1 |
Boston Marathon |
2016-04-18 |
2016-04-18 |
14 |
14 |
1 |
GGE23-4 |
Earth Day |
2016-04-22 |
2016-04-22 |
14 |
14 |
1 |
GGE3-2 |
Billboard Latin Music Awards |
2016-04-27 |
2016-04-27 |
14 |
14 |
1 |
GGE22-3 |
X Games Asia |
2016-04-28 |
2016-05-01 |
14 |
14 |
1 |
GGE8-12 |
Stagecoach Country Music Festival |
2016-04-29 |
2016-05-01 |
14 |
14 |
1 |
GGE25-2 |
Graduation |
2016-05-01 |
2016-05-01 |
30 |
30 |
1 |
GGE1-4 |
Daytime Emmy Awards |
2016-05-01 |
2016-05-01 |
14 |
14 |
1 |
GGE23-2 |
Cinco de Mayo |
2016-05-05 |
2016-05-05 |
14 |
14 |
1 |
GGE15-1 |
Kentucky Derby |
2016-05-05 |
2016-05-08 |
14 |
14 |
1 |
GGE23-9 |
Mother’s Day |
2016-05-08 |
2016-05-08 |
14 |
14 |
1 |
GGE14-5 |
The Players Championship |
2016-05-10 |
2016-05-15 |
14 |
14 |
1 |
GGE8-11 |
Sasquatch! |
2016-05-20 |
2016-05-22 |
14 |
14 |
1 |
GGE20-1 |
FA Cup |
2016-05-21 |
2016-05-21 |
30 |
30 |
1 |
GGE3-3 |
Billboard Music Awards |
2016-05-22 |
2016-05-22 |
14 |
14 |
1 |
GGE21-2 |
French Open |
2016-05-22 |
2016-06-05 |
30 |
30 |
1 |
GGE24-3 |
Memorial Day |
2016-05-30 |
2016-05-30 |
14 |
14 |
1 |
GGE11-2 |
NBA Finals |
2016-06-02 |
2016-06-02 |
30 |
30 |
1 |
GGE22-1 |
Summer X Games |
2016-06-02 |
2016-06-05 |
14 |
14 |
1 |
GGE8-7 |
Governor’s Ball |
2016-06-03 |
2016-06-05 |
14 |
14 |
1 |
GGE3-4 |
CMT Music Awards |
2016-06-08 |
2016-06-08 |
14 |
14 |
1 |
GGE14-2 |
LPGA Championship |
2016-06-09 |
2016-06-12 |
14 |
14 |
1 |
GGE8-2 |
Bonnaroo Festival |
2016-06-09 |
2016-06-12 |
14 |
14 |
1 |
GGE14-7 |
US Open |
2016-06-16 |
2016-06-19 |
14 |
14 |
1 |
GGE8-6 |
Firefly |
2016-06-16 |
2016-06-19 |
14 |
14 |
1 |
GGE10-1 |
College World Series |
2016-06-17 |
2016-06-29 |
30 |
30 |
1 |
GGE8-4 |
Electric Daisy Carnival |
2016-06-17 |
2016-06-19 |
14 |
14 |
1 |
GGE23-5 |
Father’s Day |
2016-06-19 |
2016-06-19 |
14 |
14 |
1 |
GGE1-2 |
BET Awards |
2016-06-23 |
2016-06-26 |
14 |
14 |
1 |
GGE21-3 |
Wimbledon |
2016-06-27 |
2016-07-10 |
30 |
30 |
1 |
GGE13-1 |
Tour de France |
2016-07-02 |
2016-07-05 |
30 |
30 |
1 |
GGE24-1 |
Independence Day |
2016-07-04 |
2016-07-04 |
14 |
14 |
1 |
GGE10-3 |
MLB All-Star Game |
2016-07-12 |
2016-07-12 |
14 |
14 |
1 |
GGE4-1 |
ESPN ESPYS |
2016-07-13 |
2016-07-13 |
14 |
14 |
1 |
GGE14-1 |
British Open |
2016-07-14 |
2016-07-17 |
14 |
14 |
1 |
GGE7-1 |
Comicon |
2016-07-21 |
2016-07-24 |
14 |
14 |
1 |
GGE8-13 |
Tomorrowland |
2016-07-22 |
2016-07-24 |
14 |
14 |
1 |
GGE14-8 |
US PGA Championship |
2016-07-28 |
2016-07-31 |
14 |
14 |
1 |
GGE8-9 |
Lollapalooza |
2016-07-29 |
2016-07-31 |
14 |
14 |
1 |
GGE8-8 |
HARDfest |
2016-07-30 |
2016-07-31 |
14 |
14 |
1 |
GGE25-1 |
Back to School |
2016-08-01 |
2016-09-01 |
30 |
30 |
1 |
GGE18-1 |
Summer Olypmics |
2016-08-05 |
2016-08-21 |
30 |
30 |
4 |
GGE8-10 |
Outside Lands |
2016-08-05 |
2016-08-07 |
14 |
14 |
1 |
GGE1-12 |
Teen Choice Awards |
2016-08-14 |
2016-08-14 |
14 |
14 |
1 |
GGE10-2 |
Little League World Series |
2016-08-18 |
2016-08-28 |
14 |
14 |
1 |
GGE3-6 |
MTV Video Music Awards |
2016-08-28 |
2016-08-28 |
14 |
14 |
1 |
GGE21-4 |
US Open |
2016-08-29 |
2016-09-11 |
30 |
30 |
1 |
GGE8-5 |
Electric Zoo Festival |
2016-09-02 |
2016-09-04 |
14 |
14 |
1 |
GGE24-2 |
Labor Day |
2016-09-05 |
2016-09-05 |
14 |
14 |
1 |
GGE1-10 |
Primetime Emmy Awards |
2016-09-18 |
2016-09-18 |
14 |
14 |
1 |
GGE14-3 |
PGA Ryder Cup |
2016-09-27 |
2016-10-02 |
14 |
14 |
1 |
GGE8-1 |
Austin City Limits Music Festival |
2016-09-30 |
2016-10-11 |
14 |
14 |
1 |
GGE10-4 |
MLB World Series |
2016-10-27 |
2016-11-04 |
30 |
30 |
1 |
GGE23-6 |
Halloween |
2016-10-31 |
2016-10-31 |
14 |
14 |
1 |
GGE6-3 |
Victoria’s Secret Fashion Show |
2016-11-22 |
2016-11-22 |
14 |
14 |
1 |
GGE24-4 |
Thanksgiving |
2016-11-24 |
2016-11-24 |
14 |
14 |
1 |
GGE23-1 |
Black Friday |
2016-11-25 |
2016-11-25 |
14 |
14 |
1 |
GGE23-3 |
Cyber Monday |
2016-11-28 |
2016-11-28 |
14 |
14 |
1 |
GGE26-3 |
Hanukkah |
2016-12-24 |
2017-01-01 |
14 |
14 |
1 |
GGE26-1 |
Christmas |
2016-12-25 |
2016-12-25 |
14 |
14 |
1 |
GGE23-7 |
Kwanzaa |
2016-12-26 |
2017-01-01 |
14 |
14 |
1 |
GGE23-10 |
New Year’s Eve |
2016-12-31 |
2016-12-31 |
14 |
14 |
1 |
GGE19-1 |
America’s Cup |
2017-06-17 |
2017-06-27 |
30 |
30 |
4 |
GGE14-6 |
Presidents Cup |
2017-09-26 |
2017-10-01 |
14 |
14 |
1 |
GGE18-2 |
Winter Olympics |
2018-02-09 |
2018-02-25 |
30 |
30 |
4 |
GGE20-2 |
World Cup |
2018-06-14 |
2018-07-15 |
30 |
30 |
1 |
GGE3-1 |
American Music Awards |
TBD November 2016 |
TBD November 2016 |
14 |
14 |
1 |
GGE6-1 |
LA Fashion Week |
TBD October 2016 |
TBD October 2016 |
14 |
14 |
1 |
YieldOne Inventory Category Mapping¶
IAB Category |
YieldOne Category |
Parent Category |
Child Category |
|---|---|---|---|
IAB 19-35 |
1 |
Information search |
Keyword search & directory |
IAB 19-35 |
2 |
Information search |
Translation & dictionary |
IAB 19-35 |
3 |
Information search |
Geographic Maps |
IAB 19-35 |
4 |
Information search |
Airlines, Railway & Road |
IAB 22-3 |
5 |
Information search |
Product & Price compare |
IAB 12 |
6 |
News & Business |
General News |
IAB 12-1 |
7 |
News & Business |
International, politics & society |
IAB 3 |
8 |
News & Business |
Business, Economy & Finance |
IAB 3 |
9 |
News & Business |
Investment |
IAB 12 |
10 |
News & Business |
Weather |
IAB 12 |
11 |
News & Business |
Culture & Arts |
IAB 12 |
12 |
News & Business |
IT |
IAB 12 |
13 |
News & Business |
Other news, column |
IAB 17-2 |
14 |
Sport |
Baseball |
IAB 17-12 |
15 |
Sport |
Football |
IAB 17-15 |
16 |
Sport |
Golf |
IAB 17-20 |
17 |
Sport |
Martial Arts |
IAB 17 |
18 |
Sport |
Marine Sports |
IAB 17 |
19 |
Sport |
Winter sports |
IAB 17 |
20 |
Sport |
Other Sports |
IAB 21 |
21 |
Lifestyle |
Real Estate |
IAB 10-7 |
22 |
Lifestyle |
Interior & household goods |
IAB 8 |
23 |
Lifestyle |
Gourmet & Food |
IAB 23 |
24 |
Lifestyle |
Regional and local |
IAB 24 |
25 |
Lifestyle |
Psychological & divination |
IAB 18-1 |
26 |
Lifestyle |
Beauty & Cosmetics |
IAB 18-3 |
27 |
Lifestyle |
Fashion |
IAB 14-4 |
28 |
Lifestyle |
Love & Marriage |
IAB 6 |
29 |
Lifestyle |
Child birth & care |
IAB 2 |
30 |
Cars & vehicles |
Vehicle Information |
IAB 2 |
31 |
Cars & vehicles |
Bike Information |
IAB 2 |
32 |
Cars & vehicles |
Ships and airplanes |
IAB 1-6 |
33 |
Hobbies & Entertainment |
Music |
IAB 1-5 |
34 |
Hobbies & Entertainment |
Film & theater |
IAB 9 |
35 |
Hobbies & Entertainment |
Variety |
IAB 9-30 |
36 |
Hobbies & Entertainment |
Game |
IAB 24 |
37 |
Hobbies & Entertainment |
Gambling |
IAB 9-11 |
38 |
Hobbies & Entertainment |
Anime & Comic |
IAB 1-1 |
39 |
Hobbies & Entertainment |
Magazines |
IAB 9-23 |
40 |
Hobbies & Entertainment |
Cameras & AV equipment |
IAB 1-7 |
41 |
Hobbies & Entertainment |
TV |
IAB 16 |
42 |
Hobbies & Entertainment |
Pet |
IAB 9 |
43 |
Hobbies & Entertainment |
Other Hobbies & Entertainment |
IAB 25-3 |
44 |
Hobbies & Entertainment |
Gravure & Adult |
IAB 20 |
45 |
Travel, Leisure & Events |
Travel & Hotels |
IAB 9 |
46 |
Travel, Leisure & Events |
Leisure, Resort & Outdoor |
IAB 9 |
47 |
Travel, Leisure & Events |
Fishing |
IAB 7 |
48 |
Health care |
Health & medical care |
IAB 5 |
49 |
Education & Career |
School, Education & License |
IAB 4 |
50 |
Education & Career |
job |
IAB 5-3 |
51 |
Education & Career |
Art |
IAB 4 |
52 |
Education & Career |
History, Languages, Literature, Philosophy & Religion |
IAB 4 |
53 |
Education & Career |
Social science |
IAB 4 |
54 |
Education & Career |
Science |
IAB 4 |
55 |
Education & Career |
Engineering technology |
IAB 22 |
56 |
Online shopping |
Online shopping |
IAB 22 |
57 |
Online shopping |
Auction |
IAB 19 |
58 |
Content service |
Video |
IAB 19 |
59 |
Content service |
Image & Design |
IAB 19 |
60 |
Content service |
Music & Ring tone |
IAB 19 |
61 |
Content service |
Game |
IAB 19 |
62 |
Content service |
Software |
IAB 19-23 |
63 |
Community |
Mail Services |
IAB 19-23 |
64 |
Community |
ML, Chat & Forum |
IAB 19-34 |
65 |
Community |
Homepage Services |
IAB 14-1 |
66 |
Community |
Dating |
IAB 19 |
67 |
Community |
Targeted & Opt In |
IAB 19 |
68 |
Community |
Present & prizes |
IAB 19 |
69 |
Community |
Questionnaire |
IAB 19-23 |
70 |
Community |
Blog |
YieldOne Product Category Mapping¶
IAB cat |
IAB Description |
Category |
Product |
Product Category |
|---|---|---|---|---|
IAB19-22 |
MP3/MIDI |
19 |
Electric appliances |
Audio products |
IAB19-22 |
MP3/MIDI |
20 |
Electric appliances |
Digital audio players |
IAB19-17 |
Home Video/DVD |
21 |
Electric appliances |
Plasma display TVs/liquid crystal display TVs |
IAB19-17 |
Home Video/DVD |
22 |
Electric appliances |
DVD players/recorders |
IAB19-5 |
Cameras & Camcorders |
23 |
Electric appliances |
Cameras |
IAB19-5 |
Cameras & Camcorders |
24 |
Electric appliances |
Digital cameras |
IAB19-5 |
Cameras & Camcorders |
25 |
Electric appliances |
Video cameras |
IAB19 |
Technology & Computing |
26 |
Electric appliances |
PCs |
IAB3-4 |
Business Software |
27 |
Electric appliances |
PC software |
IAB19-9 |
Computer Peripherals |
28 |
Electric appliances |
Printers |
IAB19 |
Technology & Computing |
29 |
Electric appliances |
Telephones/facsimiles |
IAB19-9 |
Computer Peripherals |
30 |
Electric appliances |
PC peripheral equipment |
IAB19-9 |
Computer Peripherals |
31 |
Electric appliances |
Scanners |
IAB19-28 |
Portable |
32 |
Electric appliances |
Portable software |
IAB19 |
Technology & Computing |
33 |
Electric appliances |
Electronic dictionaries |
IAB19-9 |
Computer Peripherals |
34 |
Electric appliances |
Batteries |
IAB2-2 |
Auto Repair |
35 |
Transportation equipment/supplies |
Automobiles/motorcycles/after-purchase servicing |
IAB2-15 |
Mororcycles |
36 |
Transportation equipment/supplies |
Motorcycles |
IAB17-3 |
Bicycling |
37 |
Transportation equipment/supplies |
Vehicles |
IAB2 |
Automotive |
38 |
Transportation equipment/supplies |
Passenger vehicles |
IAB20 |
Travel |
39 |
Transportation equipment/supplies |
Car navigation systems |
IAB2-21 |
Trucks & Accessories |
40 |
Transportation equipment/supplies |
Automobile supplies |
IAB2-21 |
Trucks & Accessories |
41 |
Transportation equipment/supplies |
Motorcycle supplies |
IAB19 |
Technology & Computing |
42 |
Accurate instruments |
Semiconductors |
IAB19 |
Technology & Computing |
43 |
Accurate instruments |
Medical equipment |
IAB19 |
Technology & Computing |
44 |
Accurate instruments |
Industrial parts |
IAB10-1 |
Appliances |
45 |
Commercial equipment/office supplies |
Office supplies |
IAB10-9 |
Remodeling & Construction |
46 |
Commercial equipment/office supplies |
Office furniture |
IAB18-5 |
Clothing |
47 |
Commercial equipment/office supplies |
Office wear/uniforms/footwear |
IAB19-9 |
Computer Peripherals |
48 |
Commercial equipment/office supplies |
OA supplies/toner |
IAB10-1 |
Appliances |
49 |
Commercial equipment/office supplies |
Business equipment |
IAB4-7 |
Nursing |
50 |
Household equipment/supplies |
Nursing services/nursing care products |
IAB10-7 |
Interior Decorating |
51 |
Household equipment/supplies |
Home DIY tools |
IAB10-7 |
Interior Decorating |
52 |
Household equipment/supplies |
Furniture/interior goods |
IAB10-1 |
Appliances |
53 |
Household equipment/supplies |
Household equipment |
IAB10-1 |
Appliances |
54 |
Household equipment/supplies |
HVAC equipment |
IAB10-1 |
Appliances |
55 |
Household equipment/supplies |
Kitchen electric appliances |
IAB10-1 |
Appliances |
56 |
Household equipment/supplies |
Daily electric appliances(vacuum cleaners, washing machines, clothes irons, etc.) |
IAB10-9 |
Remodeling & Construction |
57 |
Household equipment/supplies |
Renovation |
IAB16 |
Pets |
58 |
Hobby/leisure goods |
Pet supplies |
IAB1-6 |
Music |
59 |
Hobby/leisure goods |
Musical instrument |
IAB9 |
Hobbies & Interests |
60 |
Hobby/leisure goods |
Toys |
IAB17-32 |
Saltwater Fishing |
61 |
Hobby/leisure goods |
Fishing supplies |
IAB19-17 |
Home Video/DVD |
62 |
Hobby/leisure goods |
Visual software(video, DVD, etc.) |
IAB1-6 |
Music |
63 |
Hobby/leisure goods |
Audio software(CD, MD, etc.) |
IAB9-30 |
Video & Computer Games |
64 |
Hobby/leisure goods |
Portable video game units |
IAB9-30 |
Video & Computer Games |
65 |
Hobby/leisure goods |
Household video game units |
IAB9-30 |
Video & Computer Games |
66 |
Hobby/leisure goods |
Video game software |
IAB17 |
Sports |
67 |
Hobby/leisure goods |
Sports equipment |
IAB9-32 |
Video & Computer Games |
68 |
Hobby/leisure goods |
Online games |
IAB3 |
Business |
69 |
Energy/raw materials |
Gasoline |
IAB3 |
Business |
70 |
Energy/raw materials |
Gas |
IAB3 |
Business |
71 |
Energy/raw materials |
Electricity |
IAB3 |
Business |
72 |
Energy/raw materials |
Wind-power generation |
IAB3 |
Business |
73 |
Energy/raw materials |
Solar power generation |
IAB3 |
Business |
74 |
Energy/raw materials |
Nuclear power generation |
IAB3 |
Business |
75 |
Energy/raw materials |
Hydraulic power generation |
IAB8-12 |
Health/Lowfat Cooking |
76 |
Medicine/hygiene products |
Specified health food |
IAB8-12 |
Health/Lowfat Cooking |
77 |
Medicine/hygiene products |
Health drink(nutritional supplements) |
IAB7 |
Health & Fitness |
78 |
Medicine/hygiene products |
Drugs and medicines |
IAB7 |
Health & Fitness |
79 |
Medicine/hygiene products |
Contact lenses |
IAB7 |
Health & Fitness |
80 |
Cosmetics/dentifrice/detergent |
Grooming products |
IAB18-1 |
Beauty |
81 |
Cosmetics/dentifrice/detergent |
Body-care products |
IAB7-17 |
Dental Care |
82 |
Cosmetics/dentifrice/detergent |
Toothpastes/toothbrushes |
IAB18-1 |
Beauty |
83 |
Cosmetics/dentifrice/detergent |
Hair care products |
IAB18-1 |
Beauty |
84 |
Cosmetics/dentifrice/detergent |
Cosmetics |
IAB8-12 |
Health/Lowfat Cooking |
85 |
Cosmetics/dentifrice/detergent |
Healthcare products |
IAB8 |
Food & Drink |
86 |
Food products |
Fresh food products |
IAB16 |
Pets |
87 |
Food products |
Pet food products |
IAB8 |
Food & Drink |
88 |
Food products |
Condiments/processed food products |
IAB8-12 |
Health/Lowfat Cooking |
89 |
Food products |
Health food products |
IAB8-8 |
Desserts & Baking |
90 |
Beverages/luxury grocery items |
Confectioneries |
IAB8 |
Food & Drink |
91 |
Beverages/luxury grocery items |
Alcoholic beverages(whiskey, beer, refined sake, etc.) |
IAB8 |
Food & Drink |
92 |
Beverages/luxury grocery items |
Cold beverages(juice, coke, etc.) |
IAB8-6 |
Coffee/Tea |
93 |
Beverages/luxury grocery items |
Sugar-free drinks(tea, mineral water, etc.) |
IAB8-6 |
Coffee/Tea |
94 |
Beverages/luxury grocery items |
Coffee beverages |
IAB9-9 |
Cigars |
95 |
Beverages/luxury grocery items |
Cigarettes |
IAB10-1 |
Appliances |
96 |
Textiles/personal effects |
Detergents |
IAB10-1 |
Appliances |
97 |
Textiles/personal effects |
Kitchen equipment |
IAB18-5 |
Clothing |
98 |
Textiles/personal effects |
Personal effects(clothes) |
IAB18-6 |
Accessories |
99 |
Textiles/personal effects |
Personal effects(jewelry, accessories) |
IAB10 |
Home & Garden |
100 |
Textiles/personal effects |
Bedding |
IAB10 |
Home & Garden |
101 |
Textiles/personal effects |
Fragrance/air fresheners |
IAB6-2 |
Babies & Toddlers |
102 |
Textiles/personal effects |
Baby products |
IAB18 |
Style & Fashion |
103 |
Textiles/personal effects |
Laundry services |
IAB9-23 |
Photography |
104 |
Publications |
Photographic development services |
IAB12 |
News |
105 |
Publications |
Newspapers |
IAB19-13 |
Desktop Publishing |
106 |
Publications |
Printing services |
IAB1-1 |
Books & Literature |
107 |
Publications |
Books/magazines |
IAB13 |
Personal Finance |
108 |
Finance/insurance/securities |
Banks/securities |
IAB13-2 |
Credit/Debt & Loans |
109 |
Finance/insurance/securities |
Credit cards |
IAB13-2 |
Credit/Debt & Loans |
110 |
Finance/insurance/securities |
Consumer finance |
IAB13-6 |
Insurance |
111 |
Finance/insurance/securities |
Life insurance/non-life insurance |
IAB13-11 |
Stocks |
112 |
Finance/insurance/securities |
Online securities |
IAB13-8 |
Mutual Funds |
113 |
Finance/insurance/securities |
Financial commodities |
IAB13-5 |
Hedge Fund |
114 |
Finance/insurance/securities |
Investment products(except finance) |
IAB13 |
Personal Finance |
115 |
Finance/insurance/securities |
Online banks |
IAB13 |
Personal Finance |
116 |
Finance/insurance/securities |
Electronic money |
IAB22 |
Shopping |
117 |
Department stores/shops/commercial firms |
Convenience stores |
IAB22 |
Shopping |
118 |
Department stores/shops/commercial firms |
Guides for electronics retail stores |
IAB22 |
Shopping |
119 |
Department stores/shops/commercial firms |
Guides for department stores |
IAB22 |
Shopping |
120 |
Department stores/shops/commercial firms |
Guides for supermarkets |
IAB21 |
Real Estate |
121 |
Real estate/construction |
Real estate for residential housing, condominiums, etc. |
IAB20 |
Travel |
122 |
Transportation/sightseeing/amusement |
Domestic travel information |
IAB20 |
Travel |
123 |
Transportation/sightseeing/amusement |
Overseas travel information |
IAB20-3 |
Air Travel |
124 |
Transportation/sightseeing/amusement |
Air ticket information |
IAB20-25 |
Theme Parks |
125 |
Transportation/sightseeing/amusement |
Leisure facility(amusement parks, etc.) |
IAB1-5 |
Movies |
126 |
Transportation/sightseeing/amusement |
Guides for movies, dramas, etc. |
IAB1 |
Arts & Entertainment |
127 |
Transportation/sightseeing/amusement |
Events information(concerts, etc.) |
IAB20 |
Travel |
128 |
Transportation/sightseeing/amusement |
Rental cars |
IAB20 |
Travel |
129 |
Transportation/sightseeing/amusement |
Transportation services |
IAB3-10 |
Logistics |
130 |
Transportation/sightseeing/amusement |
Delivery services |
IAB3-10 |
Logistics |
131 |
Transportation/sightseeing/amusement |
Moving services |
IAB8 |
Food & Drink |
132 |
Transportation/sightseeing/amusement |
Food services |
IAB17 |
Sports |
133 |
Transportation/sightseeing/amusement |
Sports events information |
IAB20-18 |
Hotels |
134 |
Transportation/sightseeing/amusement |
Hotels/accommodations |
IAB17-15 |
Golf |
135 |
Transportation/sightseeing/amusement |
Golf memberships |
IAB7-1 |
Exercise |
136 |
Transportation/sightseeing/amusement |
Sports gyms |
IAB13-2 |
Credit/Debt & Loans |
137 |
Transportation/sightseeing/amusement |
Car leasing |
IAB11 |
Law, Gov’t & Politics |
138 |
Government office/municipality/religious organizations |
Political bodies |
IAB11 |
Law, Gov’t & Politics |
139 |
Government office/municipality/religious organizations |
Economic groups |
IAB11 |
Law, Gov’t & Politics |
140 |
Government office/municipality/religious organizations |
Independent Administrative Institutions |
IAB11 |
Law, Gov’t & Politics |
141 |
Government office/municipality/religious organizations |
Nonprofit organizations |
IAB11 |
Law, Gov’t & Politics |
142 |
Government office/municipality/religious organizations |
Public office |
IAB5 |
Education |
143 |
Educational services/universities, etc. |
Seminars/lectures |
IAB5 |
Education |
144 |
Educational services/universities, etc. |
Learning materials |
IAB5-6 |
Distance Learning |
145 |
Educational services/universities, etc. |
Overseas educational programs/working holiday programs |
IAB5-1 |
7-12 Education |
146 |
Educational services/universities, etc. |
Elementary schools/junior high schools |
IAB5 |
Education |
147 |
Educational services/universities, etc. |
High schools |
IAB5-5 |
College Life |
148 |
Educational services/universities, etc. |
Universities |
IAB5 |
Education |
149 |
Educational services/universities, etc. |
Private tutoring schools |
IAB5 |
Education |
150 |
Educational services/universities, etc. |
Correspondence education |
IAB5 |
Education |
151 |
Educational services/universities, etc. |
Career colleges/vocational schools |
IAB5 |
Education |
152 |
Educational services/universities, etc. |
Qualifying examinations |
IAB19-6 |
Cell Phones |
153 |
Telecom/telecommunications |
Personal Handy-phone System |
IAB1-7 |
Television |
154 |
Telecom/telecommunications |
Show public relations |
IAB19-6 |
Cell Phones |
155 |
Telecom/telecommunications |
Mobile phones(except PHS) |
IAB19-6 |
Cell Phones |
156 |
Telecom/telecommunications |
Communication services(telephones) |
IAB19-18 |
Internet Technology |
157 |
Telecom/telecommunications |
Communication services(internet) |
IAB19 |
Technology & Computing |
158 |
Information handling services/software companies |
Application software |
IAB19 |
Technology & Computing |
159 |
Information handling services/software companies |
Information handling services |
IAB19 |
Technology & Computing |
160 |
Information handling services/software companies |
Server related |
IAB19 |
Technology & Computing |
161 |
Information handling services/software companies |
Storage related |
IAB19-8 |
Computer Networking |
162 |
Information handling services/software companies |
Networking equipment |
IAB4 |
Careers |
163 |
Temporary-employment agencies/recruitment companies |
Job/job-transfer/part-time job information |
IAB4 |
Careers |
164 |
Temporary-employment agencies/recruitment companies |
Temporary-employment agencies/recruitment companies |
IAB19-18 |
Internet Technology |
165 |
Information websites/e-mail services |
Introduction of web services |
IAB11-2 |
Legal Issues |
166 |
Other business services |
Legal services(law firms, etc.) |
IAB13-12 |
Tax Planning |
167 |
Other business services |
Accounting services(certified public accountants, etc.) |
IAB24 |
Uncategorized |
168 |
Other business services |
Funeral services |
IAB19 |
Technology & Computing |
169 |
Other business services |
Telegrams |
IAB3-10 |
Logistics |
170 |
Other business services |
Postal services |
IAB7 |
Health & Fitness |
171 |
Hospitals/esthetic clinics/hair salons |
Health services |
IAB18-1 |
Beauty |
172 |
Hospitals/esthetic clinics/hair salons |
Beauty services |
IAB7 |
Health & Fitness |
173 |
Hospitals/esthetic clinics/hair salons |
Hospitals |
IAB18-1 |
Beauty |
174 |
Hospitals/esthetic clinics/hair salons |
Hair salons/barbers |
IAB18-1 |
Beauty |
175 |
Hospitals/esthetic clinics/hair salons |
Esthetic salons |
IAB22 |
Shopping |
176 |
Catalog companies |
Mail-order services |
IAB14-4 |
Marriage |
177 |
Marriage information companies |
Marriage information services |
IAB14-4 |
Marriage |
178 |
Marriage information companies |
Wedding services |
IAB9-23 |
Photography |
179 |
Others |
Photography services |
IAB2-3 |
Buying/Selling Cars |
180 |
Others |
Secondhand dealers/appraisal services(vehicles, motorcycles) |
IAB9 |
Hobbies & Interests |
181 |
Others |
Secondhand dealers/appraisal services(CD, DVD, books, games.) |
IAB10-1 |
Appliances |
182 |
Others |
Secondhand dealers/appraisal services(PCs, home electrical appliances) |
IAB10-5 |
Home Repair |
183 |
Others |
House cleaning |
IAB25 |
Non-Standard Content |
184 |
Others |
Bicycle racing |
IAB25 |
Non-Standard Content |
185 |
Others |
Motorcycle racing |
IAB22 |
Shopping |
186 |
Others |
Gift cards |
IAB3-1 |
Advertising |
187 |
Others |
Enterprises public relations |
IAB24 |
Uncategorized |
188 |
Others |
Charities |
IAB10-3 |
Environmental Safety |
189 |
Others |
Ecology |
IAB1-7 |
Television |
190 |
Others |
Pay broadcasting |
IAB9 |
Hobbies & Interests |
191 |
Others |
Fortune-telling services |
IAB25 |
Non-Standard Content |
192 |
Others |
Japanese pinball |
IAB25 |
Non-Standard Content |
193 |
Others |
Horse racing |
IAB25 |
Non-Standard Content |
194 |
Others |
Motorboat racing |
IAB3-1 |
Advertising |
195 |
Others |
Prize advertisements |
IAB9 |
Hobbies & Interests |
196 |
Others |
Lotteries |
IAB19-25 |
Network Security |
197 |
Others |
Security services |
IAB24 |
Uncategorized |
198 |
Others |
Secondhand dealers/appraisal services(others) |
IAB12-3 |
Local News |
199 |
Others |
Recall |
IAB2 |
Automotive |
200 |
Civil engineering/construction equipment |
Shovel dozers |
IAB24 |
Uncategorized |
1001 |
DoubleClickBidManager |
DoubleClickBidManager |
IAB24 |
Uncategorized |
1002 |
CRITEO |
CRITEO |
IAB24 |
Uncategorized |
1003 |
BrandScreen |
BrandScreen |
IAB24 |
Uncategorized |
1004 |
Turn |
Turn |
MicroAd 3PAS List¶
MicroAd maintain their Third-Party Ad Server (3PAS) list on Github, the below information is a copy of this, you can see their list here: https://github.com/MicroAd-Products/COMPASS_SPEC/wiki
Value |
Description |
内容 |
|---|---|---|
1 |
Sizmek/Sizmek |
Sizmek/Sizmek |
2 |
Yahoo/Yahoo Ad Exchange |
Yahoo/Yahoo Ad Exchange |
3 |
Fringe81/iogous |
Fringe81/iogous |
4 |
Google/DFA |
Google/DFA |
5 |
Google/DFP |
Google/DFP |
6 |
AppNexus/AppNexus |
AppNexus/AppNexus |
7 |
Scigineer/Deqwas |
Scigineer/Deqwas |
8 |
||
9 |
Conversant/Mediaplex |
Conversant/Mediaplex |
10 |
Atlas Solutions/Atlas |
Atlas Solutions/Atlas |
11 |
||
12 |
DAC/i-Effect |
DAC/i-Effect |
13 |
Rakuten/Rakuten |
Rakuten/Rakuten |
14 |
TAGGY/TAGGY |
TAGGY/TAGGY |
15 |
Fringe81/digitalice |
Fringe81/digitalice |
16 |
Silver Egg Technology/silveregg |
Silver Egg Technology/silveregg |
17 |
||
18 |
||
19 |
||
20 |
||
21 |
LOCKON/ViewThruEBiS |
LOCKON/ViewThruEBiS |
22 |
||
23 |
||
24 |
Media Forum/MediaFORGE |
Media Forum/MediaFORGE |
25 |
||
26 |
AdElement Media Solutions/AdElement |
AdElement Media Solutions/AdElement |
27 |
Full Speed/AdMatrix |
Full Speed/AdMatrix |
28 |
GoldSpot Media/GoldSpot |
GoldSpot Media/GoldSpot |
29 |
Ozone Media Solutions/OzoneMedia |
Ozone Media Solutions/OzoneMedia |
30 |
||
31 |
RichMediaAds/RichMediaAds |
RichMediaAds/RichMediaAds |
32 |
HDT |
HDT |
33 |
AdExtent/AdExtent |
AdExtent/AdExtent |
34 |
HTD China |
HTD China |
35 |
Mobile 360/ Rich Media Ads |
Mobile 360/ Rich Media Ads |
36 |
Housing.com |
Housing.com |
37 |
Hitokuse/Smart Canvas |
Hitokuse/Smart Canvas |
38 |
Zedo Ad Server |
Zedo Ad Server |
39 |
unis |
unis |
41 |
Loka Platform |
Loka Platform |
42 |
Momentum/BlackSwan |
Momentum/BlackSwan |
43 |
iForex |
iForex |
44 |
DCM/Adsever |
DCM/Adsever |
45 |
AdWays/Blue Bee Box |
AdWays/Blue Bee Box |
46 |
Kaizen Platform |
Kaizen Platform |
47 |
guile |
guile |
48 |
kuaizi |
kuaizi |
49 |
Swiffy |
Swiffy |
76 |
Hitokuse/Chameleon |
Hitokuse/Chameleon |
81 |
mars media group |
mars media group |
82 |
Hitokuse/360banner |
Hitokuse/360banner |
90 |
BLADE Indonesia Adserver |
BLADE Indonesia Adserver |
91 |
Integral Ad Science |
Integral Ad Science |