Supplier Custom Categories

Dish Demographics

Dish Demographic Targeting Groups

Value

Target Group

A_18_PLUS

Adult Age 18+ (Year Old)

A_18_24

Adult Age 18-24 (Year Old)

A_18_34

Adult Age 18-34 (Year Old)

A_18_44

Adult Age 18-44 (Year Old)

A_18_54

Adult Age 18-54 (Year Old)

A_25_PLUS

Adult Age 25+ (Year Old)

A_25_54

Adult Age 25-54 (Year Old)

A_35_PLUS

Adult Age 35+ (Year Old)

A_45_PLUS

Adult Age 45+ (Year Old)

A_55_PLUS

Adult Age 55+ (Year Old)

KIDS_0_10

Children Age 0-10

KIDS_NONE

Children Age 0-17 Blank

KIDS_11_15

Children Age 11-15

KIDS_16_17

Children Age 16-17

COLLEGE

Education: Any Level of College (Adv)

GRADSCHOOL

Education: Graduate School (Adv)

HIGHSCHOOL

Education: High School or Less (Adv)

AFRICAN_AM

Ethnic Group: African Am (Code A)

ASIAN

Ethnic Group: Asian (B, C, D, H, I)

CAUCASIAN

Ethnic Group: Caucasian (E, G, K, L, J)

HISPANIC

Ethnic Group: Hispanic (Code Y)

NATIVE_AM

Ethnic Group: Native Am (Code F)

OTHER_ETH

Ethnic Group: Other (Code O or Blank)

F_18_PLUS

Female Age 18+ (Year Old)

F_18_24

Female Age 18-24 (Year Old)

F_18_34

Female Age 18-34 (Year Old)

F_18_44

Female Age 18-44 (Year Old)

F_18_54

Female Age 18-54 (Year Old)

F_25_PLUS

Female Age 25+ (Year Old)

F_25_54

Female Age 25-54 (Year Old)

F_35_PLUS

Female Age 35+ (Year Old)

F_45_PLUS

Female Age 45+ (Year Old)

F_55_PLUS

Female Age 55+ (Year Old)

GEO_STATE

Geographic State Code

HH_OWNER

Home: Owner (Adv 3 or 4)

HH_RENTER

Home: Renter (Adv 1 or 2)

HHI_100150

Income: $100K - $149,999 (Adv Target)

HHI_150_P

Income: $150K or More (Adv Target)

HHI_LESS30

Income: $29,999 or Less (Adv Target)

HHI_30_75

Income: $30K - $74,999 (Adv Target)

HHI_75_100

Income: $75K - $99,999 (Adv Target)

SPANISH_SP

Language: Spanish (Code S8)

M_18_PLUS

Male Age 18+ (Year Old)

M_18_24

Male Age 18-24 (Year Old)

M_18_34

Male Age 18-34 (Year Old)

M_18_44

Male Age 18-44 (Year Old)

M_18_54

Male Age 18-54 (Year Old)

M_25_PLUS

Male Age 25+ (Year Old)

M_25_54

Male Age 25-54 (Year Old)

M_35_PLUS

Male Age 35+ (Year Old)

M_45_PLUS

Male Age 45+ (Year Old)

M_55_PLUS

Male Age 55+ (Year Old)

HH_MARRIED

Marital Status: Married (Adv 1 or 3)

HH_SINGLE

Marital Status: Single (Adv 2 or 4)

Dish Program Types

Dish Program Types

Value

Program Type

HOCKEY_DEC

Hockey Propensity Model

BASEBALL_DEC

Baseball Propensity Model

FOOTBALL_DEC

Football Propensity Model

SITCOM_DEC

Sitcom Propensity Model

AA_COMEDY_DEC

African Am Comedy Propensity Model

COMEDY_DEC

Comedy Propensity Model

WKDY_MORNING_DEC

Early AM Propensity Model

FIGHTING_DEC

Fighting Propensity Model

KIDS_DEC

Kids & Family Propensity Model

REAL_WOMEN_DEC

Real Women Propensity Model

COP_DEC

Cop Show Propensity Model

CULT_DEC

Cult Movie Propensity Model

REAL_ADV_DEC

Real Action/Adventure Propensity Model

HORROR_DEC

Horror Propensity Model

REAL_ADV_TR

Real Action/Adventure Traffic Ind

BASKETBALL_DEC

Basketball Propensity Model

REAL_MUSIC_DEC

Real Music Propensity Model

SOCCER_DEC

Soccer Propensity Model

SUN_AM_NEWS_DEC

Sunday AM News Propensity Model

GOLF_TENNIS_DEC

Golf & Tennis Propensity Model

DRAMA_DEC

Drama Propensity Model

PPV_DEC

PPV Propensity Model

ROMCOM_DEC

Romantic Comedy Propensity Model

SCI_FI_DEC

Sci-Fi Propensity Model

ACTION_DEC

Action Propensity Model

WWE_DEC

WWE Propensity Model

NASCAR_DEC

Nascar Propensity Model

INDY_DEC

Indy Propensity Model

GumGum Taxonomy 2016

GumGum Custom Taxonomy

Event Identifer

Event Name

Starts At

Ends At

Days Before

Days After

Recur Years

GGE9-2

Rose Bowl

2016-01-01

2016-01-01

14

14

1

GGE9-3

Sugar Bowl

2016-01-01

2016-01-01

14

14

1

GGE1-9

People’s Choice Awards

2016-01-06

2016-01-06

14

14

1

GGE5-1

CES

2016-01-06

2016-01-09

14

14

1

GGE1-5

Golden Globes

2016-01-10

2016-01-10

14

14

1

GGE9-1

BCS National Championship

2016-01-11

2016-01-11

14

14

1

GGE1-3

Critics’ Choice Awards

2016-01-17

2016-01-17

14

14

1

GGE7-2

Sundance Film Festival

2016-01-21

2016-01-31

14

14

1

GGE21-1

Australian Open

2016-01-24

2016-02-01

30

30

1

GGE22-2

Winter X Games

2016-01-28

2016-01-31

14

14

1

GGE1-11

SAG Awards

2016-01-30

2016-01-30

14

14

1

GGE1-7

NAACP Awards

2016-02-05

2016-02-05

14

14

1

GGE9-4

Super Bowl

2016-02-07

2016-02-07

14

14

1

GGE23-8

Mardi Gras

2016-02-09

2016-02-09

14

14

1

GGE6-2

NY Fashion Week

2016-02-11

2016-02-18

14

14

1

GGE11-1

NBA All-Star Game

2016-02-13

2016-02-13

14

14

1

GGE23-12

Valentine’s day

2016-02-14

2016-02-14

14

14

1

GGE3-5

Grammy Awards

2016-02-15

2016-02-15

14

14

1

GGE12-1

NASCAR Daytona 500

2016-02-17

2016-02-22

14

14

1

GGE22-4

X Games Europe

2016-02-24

2016-02-28

14

14

0

GGE1-1

Academy Awards (Oscars)

2016-02-28

2016-02-28

14

14

1

GGE25-4

Spring Break

2016-03-01

2016-04-01

30

30

1

GGE1-8

Nickelodeon Kids’ Choice Awards

2016-03-12

2016-03-12

14

14

1

GGE11-6

NCAA March Madness

2016-03-15

2016-03-27

30

30

1

GGE7-3

SXSW

2016-03-15

2016-03-19

14

14

1

GGE23-11

St. Patrick’s Day

2016-03-17

2016-03-17

14

14

1

GGE8-14

Ultra Music Festival

2016-03-18

2016-03-20

14

14

1

GGE26-2

Easter

2016-03-27

2016-03-27

14

14

1

GGE25-3

Prom night

2016-04-01

2016-05-01

30

30

1

GGE11-4

NCAA Final Four (Men)

2016-04-02

2016-04-02

14

14

1

GGE11-5

NCAA Final Four (Women)

2016-04-03

2016-04-05

14

14

1

GGE14-4

The Masters

2016-04-04

2016-04-10

14

14

1

GGE16-1

NCAA Frozen Four

2016-04-07

2016-07-09

14

14

1

GGE2-1

BAFTA Video Game Awards

2016-04-07

2016-04-07

14

14

1

GGE1-6

MTV Movie Awards

2016-04-10

2016-04-10

14

14

1

GGE16-2

Stanley Cup

2016-04-13

TBD July 2016

30

30

1

GGE25-5

Tax Filing

2016-04-15

2016-04-15

14

14

1

GGE8-3

Coachella

2016-04-15

2016-04-24

14

14

1

GGE11-3

NBA Playoffs

2016-04-16

2016-06-01

30

30

1

GGE17-1

Boston Marathon

2016-04-18

2016-04-18

14

14

1

GGE23-4

Earth Day

2016-04-22

2016-04-22

14

14

1

GGE3-2

Billboard Latin Music Awards

2016-04-27

2016-04-27

14

14

1

GGE22-3

X Games Asia

2016-04-28

2016-05-01

14

14

1

GGE8-12

Stagecoach Country Music Festival

2016-04-29

2016-05-01

14

14

1

GGE25-2

Graduation

2016-05-01

2016-05-01

30

30

1

GGE1-4

Daytime Emmy Awards

2016-05-01

2016-05-01

14

14

1

GGE23-2

Cinco de Mayo

2016-05-05

2016-05-05

14

14

1

GGE15-1

Kentucky Derby

2016-05-05

2016-05-08

14

14

1

GGE23-9

Mother’s Day

2016-05-08

2016-05-08

14

14

1

GGE14-5

The Players Championship

2016-05-10

2016-05-15

14

14

1

GGE8-11

Sasquatch!

2016-05-20

2016-05-22

14

14

1

GGE20-1

FA Cup

2016-05-21

2016-05-21

30

30

1

GGE3-3

Billboard Music Awards

2016-05-22

2016-05-22

14

14

1

GGE21-2

French Open

2016-05-22

2016-06-05

30

30

1

GGE24-3

Memorial Day

2016-05-30

2016-05-30

14

14

1

GGE11-2

NBA Finals

2016-06-02

2016-06-02

30

30

1

GGE22-1

Summer X Games

2016-06-02

2016-06-05

14

14

1

GGE8-7

Governor’s Ball

2016-06-03

2016-06-05

14

14

1

GGE3-4

CMT Music Awards

2016-06-08

2016-06-08

14

14

1

GGE14-2

LPGA Championship

2016-06-09

2016-06-12

14

14

1

GGE8-2

Bonnaroo Festival

2016-06-09

2016-06-12

14

14

1

GGE14-7

US Open

2016-06-16

2016-06-19

14

14

1

GGE8-6

Firefly

2016-06-16

2016-06-19

14

14

1

GGE10-1

College World Series

2016-06-17

2016-06-29

30

30

1

GGE8-4

Electric Daisy Carnival

2016-06-17

2016-06-19

14

14

1

GGE23-5

Father’s Day

2016-06-19

2016-06-19

14

14

1

GGE1-2

BET Awards

2016-06-23

2016-06-26

14

14

1

GGE21-3

Wimbledon

2016-06-27

2016-07-10

30

30

1

GGE13-1

Tour de France

2016-07-02

2016-07-05

30

30

1

GGE24-1

Independence Day

2016-07-04

2016-07-04

14

14

1

GGE10-3

MLB All-Star Game

2016-07-12

2016-07-12

14

14

1

GGE4-1

ESPN ESPYS

2016-07-13

2016-07-13

14

14

1

GGE14-1

British Open

2016-07-14

2016-07-17

14

14

1

GGE7-1

Comicon

2016-07-21

2016-07-24

14

14

1

GGE8-13

Tomorrowland

2016-07-22

2016-07-24

14

14

1

GGE14-8

US PGA Championship

2016-07-28

2016-07-31

14

14

1

GGE8-9

Lollapalooza

2016-07-29

2016-07-31

14

14

1

GGE8-8

HARDfest

2016-07-30

2016-07-31

14

14

1

GGE25-1

Back to School

2016-08-01

2016-09-01

30

30

1

GGE18-1

Summer Olypmics

2016-08-05

2016-08-21

30

30

4

GGE8-10

Outside Lands

2016-08-05

2016-08-07

14

14

1

GGE1-12

Teen Choice Awards

2016-08-14

2016-08-14

14

14

1

GGE10-2

Little League World Series

2016-08-18

2016-08-28

14

14

1

GGE3-6

MTV Video Music Awards

2016-08-28

2016-08-28

14

14

1

GGE21-4

US Open

2016-08-29

2016-09-11

30

30

1

GGE8-5

Electric Zoo Festival

2016-09-02

2016-09-04

14

14

1

GGE24-2

Labor Day

2016-09-05

2016-09-05

14

14

1

GGE1-10

Primetime Emmy Awards

2016-09-18

2016-09-18

14

14

1

GGE14-3

PGA Ryder Cup

2016-09-27

2016-10-02

14

14

1

GGE8-1

Austin City Limits Music Festival

2016-09-30

2016-10-11

14

14

1

GGE10-4

MLB World Series

2016-10-27

2016-11-04

30

30

1

GGE23-6

Halloween

2016-10-31

2016-10-31

14

14

1

GGE6-3

Victoria’s Secret Fashion Show

2016-11-22

2016-11-22

14

14

1

GGE24-4

Thanksgiving

2016-11-24

2016-11-24

14

14

1

GGE23-1

Black Friday

2016-11-25

2016-11-25

14

14

1

GGE23-3

Cyber Monday

2016-11-28

2016-11-28

14

14

1

GGE26-3

Hanukkah

2016-12-24

2017-01-01

14

14

1

GGE26-1

Christmas

2016-12-25

2016-12-25

14

14

1

GGE23-7

Kwanzaa

2016-12-26

2017-01-01

14

14

1

GGE23-10

New Year’s Eve

2016-12-31

2016-12-31

14

14

1

GGE19-1

America’s Cup

2017-06-17

2017-06-27

30

30

4

GGE14-6

Presidents Cup

2017-09-26

2017-10-01

14

14

1

GGE18-2

Winter Olympics

2018-02-09

2018-02-25

30

30

4

GGE20-2

World Cup

2018-06-14

2018-07-15

30

30

1

GGE3-1

American Music Awards

TBD November 2016

TBD November 2016

14

14

1

GGE6-1

LA Fashion Week

TBD October 2016

TBD October 2016

14

14

1

YieldOne Inventory Category Mapping

YieldOne Inventory Category Mapping

IAB Category

YieldOne Category

Parent Category

Child Category

IAB 19-35

1

Information search

Keyword search & directory

IAB 19-35

2

Information search

Translation & dictionary

IAB 19-35

3

Information search

Geographic Maps

IAB 19-35

4

Information search

Airlines, Railway & Road

IAB 22-3

5

Information search

Product & Price compare

IAB 12

6

News & Business

General News

IAB 12-1

7

News & Business

International, politics & society

IAB 3

8

News & Business

Business, Economy & Finance

IAB 3

9

News & Business

Investment

IAB 12

10

News & Business

Weather

IAB 12

11

News & Business

Culture & Arts

IAB 12

12

News & Business

IT

IAB 12

13

News & Business

Other news, column

IAB 17-2

14

Sport

Baseball

IAB 17-12

15

Sport

Football

IAB 17-15

16

Sport

Golf

IAB 17-20

17

Sport

Martial Arts

IAB 17

18

Sport

Marine Sports

IAB 17

19

Sport

Winter sports

IAB 17

20

Sport

Other Sports

IAB 21

21

Lifestyle

Real Estate

IAB 10-7

22

Lifestyle

Interior & household goods

IAB 8

23

Lifestyle

Gourmet & Food

IAB 23

24

Lifestyle

Regional and local

IAB 24

25

Lifestyle

Psychological & divination

IAB 18-1

26

Lifestyle

Beauty & Cosmetics

IAB 18-3

27

Lifestyle

Fashion

IAB 14-4

28

Lifestyle

Love & Marriage

IAB 6

29

Lifestyle

Child birth & care

IAB 2

30

Cars & vehicles

Vehicle Information

IAB 2

31

Cars & vehicles

Bike Information

IAB 2

32

Cars & vehicles

Ships and airplanes

IAB 1-6

33

Hobbies & Entertainment

Music

IAB 1-5

34

Hobbies & Entertainment

Film & theater

IAB 9

35

Hobbies & Entertainment

Variety

IAB 9-30

36

Hobbies & Entertainment

Game

IAB 24

37

Hobbies & Entertainment

Gambling

IAB 9-11

38

Hobbies & Entertainment

Anime & Comic

IAB 1-1

39

Hobbies & Entertainment

Magazines

IAB 9-23

40

Hobbies & Entertainment

Cameras & AV equipment

IAB 1-7

41

Hobbies & Entertainment

TV

IAB 16

42

Hobbies & Entertainment

Pet

IAB 9

43

Hobbies & Entertainment

Other Hobbies & Entertainment

IAB 25-3

44

Hobbies & Entertainment

Gravure & Adult

IAB 20

45

Travel, Leisure & Events

Travel & Hotels

IAB 9

46

Travel, Leisure & Events

Leisure, Resort & Outdoor

IAB 9

47

Travel, Leisure & Events

Fishing

IAB 7

48

Health care

Health & medical care

IAB 5

49

Education & Career

School, Education & License

IAB 4

50

Education & Career

job

IAB 5-3

51

Education & Career

Art

IAB 4

52

Education & Career

History, Languages, ​​Literature, Philosophy & Religion

IAB 4

53

Education & Career

Social science

IAB 4

54

Education & Career

Science

IAB 4

55

Education & Career

Engineering technology

IAB 22

56

Online shopping

Online shopping

IAB 22

57

Online shopping

Auction

IAB 19

58

Content service

Video

IAB 19

59

Content service

Image & Design

IAB 19

60

Content service

Music & Ring tone

IAB 19

61

Content service

Game

IAB 19

62

Content service

Software

IAB 19-23

63

Community

Mail Services

IAB 19-23

64

Community

ML, Chat & Forum

IAB 19-34

65

Community

Homepage Services

IAB 14-1

66

Community

Dating

IAB 19

67

Community

Targeted & Opt In

IAB 19

68

Community

Present & prizes

IAB 19

69

Community

Questionnaire

IAB 19-23

70

Community

Blog

YieldOne Product Category Mapping

YieldOne Product Category Mapping

IAB cat

IAB Description

Category

Product

Product Category

IAB19-22

MP3/MIDI

19

Electric appliances

Audio products

IAB19-22

MP3/MIDI

20

Electric appliances

Digital audio players

IAB19-17

Home Video/DVD

21

Electric appliances

Plasma display TVs/liquid crystal display TVs

IAB19-17

Home Video/DVD

22

Electric appliances

DVD players/recorders

IAB19-5

Cameras & Camcorders

23

Electric appliances

Cameras

IAB19-5

Cameras & Camcorders

24

Electric appliances

Digital cameras

IAB19-5

Cameras & Camcorders

25

Electric appliances

Video cameras

IAB19

Technology & Computing

26

Electric appliances

PCs

IAB3-4

Business Software

27

Electric appliances

PC software

IAB19-9

Computer Peripherals

28

Electric appliances

Printers

IAB19

Technology & Computing

29

Electric appliances

Telephones/facsimiles

IAB19-9

Computer Peripherals

30

Electric appliances

PC peripheral equipment

IAB19-9

Computer Peripherals

31

Electric appliances

Scanners

IAB19-28

Portable

32

Electric appliances

Portable software

IAB19

Technology & Computing

33

Electric appliances

Electronic dictionaries

IAB19-9

Computer Peripherals

34

Electric appliances

Batteries

IAB2-2

Auto Repair

35

Transportation equipment/supplies

Automobiles/motorcycles/after-purchase servicing

IAB2-15

Mororcycles

36

Transportation equipment/supplies

Motorcycles

IAB17-3

Bicycling

37

Transportation equipment/supplies

Vehicles

IAB2

Automotive

38

Transportation equipment/supplies

Passenger vehicles

IAB20

Travel

39

Transportation equipment/supplies

Car navigation systems

IAB2-21

Trucks & Accessories

40

Transportation equipment/supplies

Automobile supplies

IAB2-21

Trucks & Accessories

41

Transportation equipment/supplies

Motorcycle supplies

IAB19

Technology & Computing

42

Accurate instruments

Semiconductors

IAB19

Technology & Computing

43

Accurate instruments

Medical equipment

IAB19

Technology & Computing

44

Accurate instruments

Industrial parts

IAB10-1

Appliances

45

Commercial equipment/office supplies

Office supplies

IAB10-9

Remodeling & Construction

46

Commercial equipment/office supplies

Office furniture

IAB18-5

Clothing

47

Commercial equipment/office supplies

Office wear/uniforms/footwear

IAB19-9

Computer Peripherals

48

Commercial equipment/office supplies

OA supplies/toner

IAB10-1

Appliances

49

Commercial equipment/office supplies

Business equipment

IAB4-7

Nursing

50

Household equipment/supplies

Nursing services/nursing care products

IAB10-7

Interior Decorating

51

Household equipment/supplies

Home DIY tools

IAB10-7

Interior Decorating

52

Household equipment/supplies

Furniture/interior goods

IAB10-1

Appliances

53

Household equipment/supplies

Household equipment

IAB10-1

Appliances

54

Household equipment/supplies

HVAC equipment

IAB10-1

Appliances

55

Household equipment/supplies

Kitchen electric appliances

IAB10-1

Appliances

56

Household equipment/supplies

Daily electric appliances(vacuum cleaners, washing machines, clothes irons, etc.)

IAB10-9

Remodeling & Construction

57

Household equipment/supplies

Renovation

IAB16

Pets

58

Hobby/leisure goods

Pet supplies

IAB1-6

Music

59

Hobby/leisure goods

Musical instrument

IAB9

Hobbies & Interests

60

Hobby/leisure goods

Toys

IAB17-32

Saltwater Fishing

61

Hobby/leisure goods

Fishing supplies

IAB19-17

Home Video/DVD

62

Hobby/leisure goods

Visual software(video, DVD, etc.)

IAB1-6

Music

63

Hobby/leisure goods

Audio software(CD, MD, etc.)

IAB9-30

Video & Computer Games

64

Hobby/leisure goods

Portable video game units

IAB9-30

Video & Computer Games

65

Hobby/leisure goods

Household video game units

IAB9-30

Video & Computer Games

66

Hobby/leisure goods

Video game software

IAB17

Sports

67

Hobby/leisure goods

Sports equipment

IAB9-32

Video & Computer Games

68

Hobby/leisure goods

Online games

IAB3

Business

69

Energy/raw materials

Gasoline

IAB3

Business

70

Energy/raw materials

Gas

IAB3

Business

71

Energy/raw materials

Electricity

IAB3

Business

72

Energy/raw materials

Wind-power generation

IAB3

Business

73

Energy/raw materials

Solar power generation

IAB3

Business

74

Energy/raw materials

Nuclear power generation

IAB3

Business

75

Energy/raw materials

Hydraulic power generation

IAB8-12

Health/Lowfat Cooking

76

Medicine/hygiene products

Specified health food

IAB8-12

Health/Lowfat Cooking

77

Medicine/hygiene products

Health drink(nutritional supplements)

IAB7

Health & Fitness

78

Medicine/hygiene products

Drugs and medicines

IAB7

Health & Fitness

79

Medicine/hygiene products

Contact lenses

IAB7

Health & Fitness

80

Cosmetics/dentifrice/detergent

Grooming products

IAB18-1

Beauty

81

Cosmetics/dentifrice/detergent

Body-care products

IAB7-17

Dental Care

82

Cosmetics/dentifrice/detergent

Toothpastes/toothbrushes

IAB18-1

Beauty

83

Cosmetics/dentifrice/detergent

Hair care products

IAB18-1

Beauty

84

Cosmetics/dentifrice/detergent

Cosmetics

IAB8-12

Health/Lowfat Cooking

85

Cosmetics/dentifrice/detergent

Healthcare products

IAB8

Food & Drink

86

Food products

Fresh food products

IAB16

Pets

87

Food products

Pet food products

IAB8

Food & Drink

88

Food products

Condiments/processed food products

IAB8-12

Health/Lowfat Cooking

89

Food products

Health food products

IAB8-8

Desserts & Baking

90

Beverages/luxury grocery items

Confectioneries

IAB8

Food & Drink

91

Beverages/luxury grocery items

Alcoholic beverages(whiskey, beer, refined sake, etc.)

IAB8

Food & Drink

92

Beverages/luxury grocery items

Cold beverages(juice, coke, etc.)

IAB8-6

Coffee/Tea

93

Beverages/luxury grocery items

Sugar-free drinks(tea, mineral water, etc.)

IAB8-6

Coffee/Tea

94

Beverages/luxury grocery items

Coffee beverages

IAB9-9

Cigars

95

Beverages/luxury grocery items

Cigarettes

IAB10-1

Appliances

96

Textiles/personal effects

Detergents

IAB10-1

Appliances

97

Textiles/personal effects

Kitchen equipment

IAB18-5

Clothing

98

Textiles/personal effects

Personal effects(clothes)

IAB18-6

Accessories

99

Textiles/personal effects

Personal effects(jewelry, accessories)

IAB10

Home & Garden

100

Textiles/personal effects

Bedding

IAB10

Home & Garden

101

Textiles/personal effects

Fragrance/air fresheners

IAB6-2

Babies & Toddlers

102

Textiles/personal effects

Baby products

IAB18

Style & Fashion

103

Textiles/personal effects

Laundry services

IAB9-23

Photography

104

Publications

Photographic development services

IAB12

News

105

Publications

Newspapers

IAB19-13

Desktop Publishing

106

Publications

Printing services

IAB1-1

Books & Literature

107

Publications

Books/magazines

IAB13

Personal Finance

108

Finance/insurance/securities

Banks/securities

IAB13-2

Credit/Debt & Loans

109

Finance/insurance/securities

Credit cards

IAB13-2

Credit/Debt & Loans

110

Finance/insurance/securities

Consumer finance

IAB13-6

Insurance

111

Finance/insurance/securities

Life insurance/non-life insurance

IAB13-11

Stocks

112

Finance/insurance/securities

Online securities

IAB13-8

Mutual Funds

113

Finance/insurance/securities

Financial commodities

IAB13-5

Hedge Fund

114

Finance/insurance/securities

Investment products(except finance)

IAB13

Personal Finance

115

Finance/insurance/securities

Online banks

IAB13

Personal Finance

116

Finance/insurance/securities

Electronic money

IAB22

Shopping

117

Department stores/shops/commercial firms

Convenience stores

IAB22

Shopping

118

Department stores/shops/commercial firms

Guides for electronics retail stores

IAB22

Shopping

119

Department stores/shops/commercial firms

Guides for department stores

IAB22

Shopping

120

Department stores/shops/commercial firms

Guides for supermarkets

IAB21

Real Estate

121

Real estate/construction

Real estate for residential housing, condominiums, etc.

IAB20

Travel

122

Transportation/sightseeing/amusement

Domestic travel information

IAB20

Travel

123

Transportation/sightseeing/amusement

Overseas travel information

IAB20-3

Air Travel

124

Transportation/sightseeing/amusement

Air ticket information

IAB20-25

Theme Parks

125

Transportation/sightseeing/amusement

Leisure facility(amusement parks, etc.)

IAB1-5

Movies

126

Transportation/sightseeing/amusement

Guides for movies, dramas, etc.

IAB1

Arts & Entertainment

127

Transportation/sightseeing/amusement

Events information(concerts, etc.)

IAB20

Travel

128

Transportation/sightseeing/amusement

Rental cars

IAB20

Travel

129

Transportation/sightseeing/amusement

Transportation services

IAB3-10

Logistics

130

Transportation/sightseeing/amusement

Delivery services

IAB3-10

Logistics

131

Transportation/sightseeing/amusement

Moving services

IAB8

Food & Drink

132

Transportation/sightseeing/amusement

Food services

IAB17

Sports

133

Transportation/sightseeing/amusement

Sports events information

IAB20-18

Hotels

134

Transportation/sightseeing/amusement

Hotels/accommodations

IAB17-15

Golf

135

Transportation/sightseeing/amusement

Golf memberships

IAB7-1

Exercise

136

Transportation/sightseeing/amusement

Sports gyms

IAB13-2

Credit/Debt & Loans

137

Transportation/sightseeing/amusement

Car leasing

IAB11

Law, Gov’t & Politics

138

Government office/municipality/religious organizations

Political bodies

IAB11

Law, Gov’t & Politics

139

Government office/municipality/religious organizations

Economic groups

IAB11

Law, Gov’t & Politics

140

Government office/municipality/religious organizations

Independent Administrative Institutions

IAB11

Law, Gov’t & Politics

141

Government office/municipality/religious organizations

Nonprofit organizations

IAB11

Law, Gov’t & Politics

142

Government office/municipality/religious organizations

Public office

IAB5

Education

143

Educational services/universities, etc.

Seminars/lectures

IAB5

Education

144

Educational services/universities, etc.

Learning materials

IAB5-6

Distance Learning

145

Educational services/universities, etc.

Overseas educational programs/working holiday programs

IAB5-1

7-12 Education

146

Educational services/universities, etc.

Elementary schools/junior high schools

IAB5

Education

147

Educational services/universities, etc.

High schools

IAB5-5

College Life

148

Educational services/universities, etc.

Universities

IAB5

Education

149

Educational services/universities, etc.

Private tutoring schools

IAB5

Education

150

Educational services/universities, etc.

Correspondence education

IAB5

Education

151

Educational services/universities, etc.

Career colleges/vocational schools

IAB5

Education

152

Educational services/universities, etc.

Qualifying examinations

IAB19-6

Cell Phones

153

Telecom/telecommunications

Personal Handy-phone System

IAB1-7

Television

154

Telecom/telecommunications

Show public relations

IAB19-6

Cell Phones

155

Telecom/telecommunications

Mobile phones(except PHS)

IAB19-6

Cell Phones

156

Telecom/telecommunications

Communication services(telephones)

IAB19-18

Internet Technology

157

Telecom/telecommunications

Communication services(internet)

IAB19

Technology & Computing

158

Information handling services/software companies

Application software

IAB19

Technology & Computing

159

Information handling services/software companies

Information handling services

IAB19

Technology & Computing

160

Information handling services/software companies

Server related

IAB19

Technology & Computing

161

Information handling services/software companies

Storage related

IAB19-8

Computer Networking

162

Information handling services/software companies

Networking equipment

IAB4

Careers

163

Temporary-employment agencies/recruitment companies

Job/job-transfer/part-time job information

IAB4

Careers

164

Temporary-employment agencies/recruitment companies

Temporary-employment agencies/recruitment companies

IAB19-18

Internet Technology

165

Information websites/e-mail services

Introduction of web services

IAB11-2

Legal Issues

166

Other business services

Legal services(law firms, etc.)

IAB13-12

Tax Planning

167

Other business services

Accounting services(certified public accountants, etc.)

IAB24

Uncategorized

168

Other business services

Funeral services

IAB19

Technology & Computing

169

Other business services

Telegrams

IAB3-10

Logistics

170

Other business services

Postal services

IAB7

Health & Fitness

171

Hospitals/esthetic clinics/hair salons

Health services

IAB18-1

Beauty

172

Hospitals/esthetic clinics/hair salons

Beauty services

IAB7

Health & Fitness

173

Hospitals/esthetic clinics/hair salons

Hospitals

IAB18-1

Beauty

174

Hospitals/esthetic clinics/hair salons

Hair salons/barbers

IAB18-1

Beauty

175

Hospitals/esthetic clinics/hair salons

Esthetic salons

IAB22

Shopping

176

Catalog companies

Mail-order services

IAB14-4

Marriage

177

Marriage information companies

Marriage information services

IAB14-4

Marriage

178

Marriage information companies

Wedding services

IAB9-23

Photography

179

Others

Photography services

IAB2-3

Buying/Selling Cars

180

Others

Secondhand dealers/appraisal services(vehicles, motorcycles)

IAB9

Hobbies & Interests

181

Others

Secondhand dealers/appraisal services(CD, DVD, books, games.)

IAB10-1

Appliances

182

Others

Secondhand dealers/appraisal services(PCs, home electrical appliances)

IAB10-5

Home Repair

183

Others

House cleaning

IAB25

Non-Standard Content

184

Others

Bicycle racing

IAB25

Non-Standard Content

185

Others

Motorcycle racing

IAB22

Shopping

186

Others

Gift cards

IAB3-1

Advertising

187

Others

Enterprises public relations

IAB24

Uncategorized

188

Others

Charities

IAB10-3

Environmental Safety

189

Others

Ecology

IAB1-7

Television

190

Others

Pay broadcasting

IAB9

Hobbies & Interests

191

Others

Fortune-telling services

IAB25

Non-Standard Content

192

Others

Japanese pinball

IAB25

Non-Standard Content

193

Others

Horse racing

IAB25

Non-Standard Content

194

Others

Motorboat racing

IAB3-1

Advertising

195

Others

Prize advertisements

IAB9

Hobbies & Interests

196

Others

Lotteries

IAB19-25

Network Security

197

Others

Security services

IAB24

Uncategorized

198

Others

Secondhand dealers/appraisal services(others)

IAB12-3

Local News

199

Others

Recall

IAB2

Automotive

200

Civil engineering/construction equipment

Shovel dozers

IAB24

Uncategorized

1001

DoubleClickBidManager

DoubleClickBidManager

IAB24

Uncategorized

1002

CRITEO

CRITEO

IAB24

Uncategorized

1003

BrandScreen

BrandScreen

IAB24

Uncategorized

1004

Turn

Turn

MicroAd 3PAS List

MicroAd maintain their Third-Party Ad Server (3PAS) list on Github, the below information is a copy of this, you can see their list here: https://github.com/MicroAd-Products/COMPASS_SPEC/wiki

3PAS list

Value

Description

内容

1

Sizmek/Sizmek

Sizmek/Sizmek

2

Yahoo/Yahoo Ad Exchange

Yahoo/Yahoo Ad Exchange

3

Fringe81/iogous

Fringe81/iogous

4

Google/DFA

Google/DFA

5

Google/DFP

Google/DFP

6

AppNexus/AppNexus

AppNexus/AppNexus

7

Scigineer/Deqwas

Scigineer/Deqwas

8

9

Conversant/Mediaplex

Conversant/Mediaplex

10

Atlas Solutions/Atlas

Atlas Solutions/Atlas

11

12

DAC/i-Effect

DAC/i-Effect

13

Rakuten/Rakuten

Rakuten/Rakuten

14

TAGGY/TAGGY

TAGGY/TAGGY

15

Fringe81/digitalice

Fringe81/digitalice

16

Silver Egg Technology/silveregg

Silver Egg Technology/silveregg

17

18

19

20

21

LOCKON/ViewThruEBiS

LOCKON/ViewThruEBiS

22

23

24

Media Forum/MediaFORGE

Media Forum/MediaFORGE

25

26

AdElement Media Solutions/AdElement

AdElement Media Solutions/AdElement

27

Full Speed/AdMatrix

Full Speed/AdMatrix

28

GoldSpot Media/GoldSpot

GoldSpot Media/GoldSpot

29

Ozone Media Solutions/OzoneMedia

Ozone Media Solutions/OzoneMedia

30

31

RichMediaAds/RichMediaAds

RichMediaAds/RichMediaAds

32

HDT

HDT

33

AdExtent/AdExtent

AdExtent/AdExtent

34

HTD China

HTD China

35

Mobile 360/ Rich Media Ads

Mobile 360/ Rich Media Ads

36

Housing.com

Housing.com

37

Hitokuse/Smart Canvas

Hitokuse/Smart Canvas

38

Zedo Ad Server

Zedo Ad Server

39

unis

unis

41

Loka Platform

Loka Platform

42

Momentum/BlackSwan

Momentum/BlackSwan

43

iForex

iForex

44

DCM/Adsever

DCM/Adsever

45

AdWays/Blue Bee Box

AdWays/Blue Bee Box

46

Kaizen Platform

Kaizen Platform

47

guile

guile

48

kuaizi

kuaizi

49

Swiffy

Swiffy

76

Hitokuse/Chameleon

Hitokuse/Chameleon

81

mars media group

mars media group

82

Hitokuse/360banner

Hitokuse/360banner

90

BLADE Indonesia Adserver

BLADE Indonesia Adserver

91

Integral Ad Science

Integral Ad Science