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BidSwitch Docs

OpenRTB 2.5 Support

  • BidSwitch Buyer Protocol v5.3
    • Protocol Release Notes
    • Compatibility and Deprecation
    • Protocol Version Differences
    • 5.x Updating Overview
    • burl Field Overview
    • BidSwitch OpenRTB Differences
    • Data Compression (gzip)
    • Macros
    • Sensitive Categories and Rich Media
    • Supplier Custom Categories
    • Server-to-Server (s2s) Calls
    • Bid Request v5.3
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Device Object
      • Geo Object
      • User Object
      • Site Object
      • App Object
      • Content Object
      • TV Object
      • DOOH Object
      • Metric Object
      • Private Marketplace Object
      • Source Object
      • Deal Object
      • Publisher Object
      • Ext Object
      • Regs Object
      • Data Object
      • Bid Request JSON Examples
    • Bid Response v5.3
      • Bid Response Ext Object
      • Seat Bid Object
      • Bid Object
      • Native Response Object
      • Supplier Specific Fields
      • Data Response Object
      • Bid Response JSON Examples
  • BidSwitch Supplier Protocol v1.0
    • Protocol Release Notes
    • Sensitive Categories and Rich Media
    • Backward Compatibility
    • Data Compression (gzip)
    • Macros
    • Supplier Bid Request
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Private Marketplace Object
      • Deals Object
      • Device Object Properties
      • Geo Object Properties
      • Metric Object
      • User Object
      • Ext Object
      • Data Object
      • Source Object
      • Site Object
      • App Object
      • Content Object
      • DOOH Object
      • Publisher Object
      • Regulation Object
      • Required Fields per Buyer
      • Bid Request JSON Examples
    • Supplier Bid Response
      • Seat Bid Object
      • Response Bid Object
      • Native Response Object
      • Data Response Object
      • Bid Response JSON Examples

OpenRTB 3.0 Support

  • BidSwitch Buyer Protocol v6.0
    • Release Notes
    • Data Compression (gzip)
    • Substitution Macros
    • Sensitive Categories and Rich Media
    • Compatibility and Deprecation
    • Bid Request v6.0
      • Source Object
      • Item Object
      • Deal Object
      • Item Metric
      • Request Extension
      • Ads.txt Object
      • Google Object
      • Detected_vertical Object
      • Item Spec
      • Item Placement
      • Display Placement
      • Display Event
      • Native Display
      • Video Placement
      • Audio Placement
      • Companion Ad
      • Context Object
      • Regulations Context
      • Restrictions Context
      • Site Context
      • App Context
      • DOOH Context
      • Publisher Object
      • User Context
      • Device Context
      • Geo Context
      • User Data Context
      • Bid Request JSON Examples
    • Bid Response v6.0
      • Seat Bid Object
      • Bid Object
      • Bid Media Macro
      • Bid Media
      • Bid Media Ad
      • Audio Ad
      • Video
      • Display Ad
      • Display Banner Ad
      • Display Event Trackers
      • Native Display Ad
      • Supplier Specific Fields
      • Bid Response JSON Examples
  • BidSwitch Supplier Protocol v3.0
    • Release Notes
    • Data Compression (gzip)
    • Substitution Macros
    • Sensitive Categories and Rich Media
    • Compatibility and Deprecation
    • Bid Request v3.0
      • Source Object
      • Request Extension
      • Ads.txt Object
      • Item Object
      • Deal Object
      • Item Metric
      • Item Spec
      • Item Placement
      • Display Placement
      • Display Event
      • Native Display
      • Video Placement
      • Audio Placement
      • Companion Ad
      • Context Object
      • Regulations Context
      • Restrictions Context
      • Site Context
      • App Context
      • DOOH Context
      • Publisher Object
      • User Context
      • Device Context
      • Geo Context
      • User Data Context
      • Bid Request JSON Examples
    • Bid Response v3.0
      • Seat Bid Object
      • Bid Object
      • Bid Media Macro
      • Bid Media
      • Bid Media Ad
      • Audio Ad
      • Video
      • Display Ad
      • Display Banner Ad
      • Display Event Trackers
      • Native Display Ad
      • Supplier Specific Fields
      • Bid Response JSON Examples

Industry Standards

  • BidSwitch and Ads.txt
  • BidSwitch and app-ads.txt
  • BidSwitch and CCPA
  • BidSwitch and GDPR
  • BidSwitch and sellers.json

General Information

  • Anomaly Detection
  • BidSwitch Custom Auto-Reports
  • BidSwitch Data Centres
  • Trading Modes and Fees
  • Deals Insights FAQ
  • Deals Synchronisation
  • Flexible Fee Assignment on BidSwitch
  • Glossary
  • Impression Delivery and Tracking
  • Impression Count Deduplication
  • Investigating a Discrepancy or Invoice
  • Logging into BidSwitch Services
  • Private Marketplaces & Deal IDs
  • SmartSwitch Overview
  • SmartSwitch Bid Request Weight

BidSwitch APIs

  • API Authorization
  • Ads.txt API
  • Creative Blocking API
  • Creative Approval Reporting API
  • Creative Approval Pre-submitting API
  • Deals API for Buyers
  • Deals API for Suppliers
  • Discrepancy API for Buyer
  • Discrepancy API for Suppliers

Buyer Guides

  • Buyer Best Practices
  • BidSwitch True Price
  • Buyer User Matching
  • Buyer No-bid Response / Reason
  • Creative Approval Overview
  • In-App User Optimization
  • Supplier Information
    • Xandr (Appnexus)
    • Google Partner Inventory
    • BroadSign
    • Dish Networks
    • Sorenson Media
  • SmartSwitch User Optimization
  • BidSwitch Targeting Groups

Supplier Guides

  • Discrepancy API for Suppliers
  • Supplier No Bid Reason
  • Supplier User Matching
  • Seat ID and Agency Mapping
BidSwitch Docs

OpenRTB 2.5 Support

  • BidSwitch Buyer Protocol v5.3
    • Protocol Release Notes
    • Compatibility and Deprecation
    • Protocol Version Differences
    • 5.x Updating Overview
    • burl Field Overview
    • BidSwitch OpenRTB Differences
    • Data Compression (gzip)
    • Macros
    • Sensitive Categories and Rich Media
    • Supplier Custom Categories
    • Server-to-Server (s2s) Calls
    • Bid Request v5.3
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Device Object
      • Geo Object
      • User Object
      • Site Object
      • App Object
      • Content Object
      • TV Object
      • DOOH Object
      • Metric Object
      • Private Marketplace Object
      • Source Object
      • Deal Object
      • Publisher Object
      • Ext Object
      • Regs Object
      • Data Object
      • Bid Request JSON Examples
    • Bid Response v5.3
      • Bid Response Ext Object
      • Seat Bid Object
      • Bid Object
      • Native Response Object
      • Supplier Specific Fields
      • Data Response Object
      • Bid Response JSON Examples
  • BidSwitch Supplier Protocol v1.0
    • Protocol Release Notes
    • Sensitive Categories and Rich Media
    • Backward Compatibility
    • Data Compression (gzip)
    • Macros
    • Supplier Bid Request
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Private Marketplace Object
      • Deals Object
      • Device Object Properties
      • Geo Object Properties
      • Metric Object
      • User Object
      • Ext Object
      • Data Object
      • Source Object
      • Site Object
      • App Object
      • Content Object
      • DOOH Object
      • Publisher Object
      • Regulation Object
      • Required Fields per Buyer
      • Bid Request JSON Examples
    • Supplier Bid Response
      • Seat Bid Object
      • Response Bid Object
      • Native Response Object
      • Data Response Object
      • Bid Response JSON Examples

OpenRTB 3.0 Support

  • BidSwitch Buyer Protocol v6.0
    • Release Notes
    • Data Compression (gzip)
    • Substitution Macros
    • Sensitive Categories and Rich Media
    • Compatibility and Deprecation
    • Bid Request v6.0
      • Source Object
      • Item Object
      • Deal Object
      • Item Metric
      • Request Extension
      • Ads.txt Object
      • Google Object
      • Detected_vertical Object
      • Item Spec
      • Item Placement
      • Display Placement
      • Display Event
      • Native Display
      • Video Placement
      • Audio Placement
      • Companion Ad
      • Context Object
      • Regulations Context
      • Restrictions Context
      • Site Context
      • App Context
      • DOOH Context
      • Publisher Object
      • User Context
      • Device Context
      • Geo Context
      • User Data Context
      • Bid Request JSON Examples
    • Bid Response v6.0
      • Seat Bid Object
      • Bid Object
      • Bid Media Macro
      • Bid Media
      • Bid Media Ad
      • Audio Ad
      • Video
      • Display Ad
      • Display Banner Ad
      • Display Event Trackers
      • Native Display Ad
      • Supplier Specific Fields
      • Bid Response JSON Examples
  • BidSwitch Supplier Protocol v3.0
    • Release Notes
    • Data Compression (gzip)
    • Substitution Macros
    • Sensitive Categories and Rich Media
    • Compatibility and Deprecation
    • Bid Request v3.0
      • Source Object
      • Request Extension
      • Ads.txt Object
      • Item Object
      • Deal Object
      • Item Metric
      • Item Spec
      • Item Placement
      • Display Placement
      • Display Event
      • Native Display
      • Video Placement
      • Audio Placement
      • Companion Ad
      • Context Object
      • Regulations Context
      • Restrictions Context
      • Site Context
      • App Context
      • DOOH Context
      • Publisher Object
      • User Context
      • Device Context
      • Geo Context
      • User Data Context
      • Bid Request JSON Examples
    • Bid Response v3.0
      • Seat Bid Object
      • Bid Object
      • Bid Media Macro
      • Bid Media
      • Bid Media Ad
      • Audio Ad
      • Video
      • Display Ad
      • Display Banner Ad
      • Display Event Trackers
      • Native Display Ad
      • Supplier Specific Fields
      • Bid Response JSON Examples

Industry Standards

  • BidSwitch and Ads.txt
  • BidSwitch and app-ads.txt
  • BidSwitch and CCPA
  • BidSwitch and GDPR
  • BidSwitch and sellers.json

General Information

  • Anomaly Detection
  • BidSwitch Custom Auto-Reports
  • BidSwitch Data Centres
  • Trading Modes and Fees
  • Deals Insights FAQ
  • Deals Synchronisation
  • Flexible Fee Assignment on BidSwitch
  • Glossary
  • Impression Delivery and Tracking
  • Impression Count Deduplication
  • Investigating a Discrepancy or Invoice
  • Logging into BidSwitch Services
  • Private Marketplaces & Deal IDs
  • SmartSwitch Overview
  • SmartSwitch Bid Request Weight

BidSwitch APIs

  • API Authorization
  • Ads.txt API
  • Creative Blocking API
  • Creative Approval Reporting API
  • Creative Approval Pre-submitting API
  • Deals API for Buyers
  • Deals API for Suppliers
  • Discrepancy API for Buyer
  • Discrepancy API for Suppliers

Buyer Guides

  • Buyer Best Practices
  • BidSwitch True Price
  • Buyer User Matching
  • Buyer No-bid Response / Reason
  • Creative Approval Overview
  • In-App User Optimization
  • Supplier Information
    • Xandr (Appnexus)
    • Google Partner Inventory
    • BroadSign
    • Dish Networks
    • Sorenson Media
  • SmartSwitch User Optimization
  • BidSwitch Targeting Groups

Supplier Guides

  • Discrepancy API for Suppliers
  • Supplier No Bid Reason
  • Supplier User Matching
  • Seat ID and Agency Mapping

Supplier Information¶

Some Suppliers on BidSwitch operate significantly differently from the usual programmatic Suppliers found on the platform. Information regarding the peculiarities of trading with these Suppliers is explained in the following sections.

  • Xandr (Appnexus)
    • Connection Basics
    • Connection Workflow
    • Timeline Summary
  • Google Partner Inventory
    • Prerequisites
    • Getting an AdX Account
    • Connecting to AdX
  • BroadSign
    • What’s Different About It?
    • Buyer Workflow
    • Bid Request Details
    • Bid Response Details
    • BroadSign FAQ
    • Related Information
  • Dish Networks
    • What’s Different About It?
    • Buyer Workflow
    • Reporting Wins and Impressions
    • Financial Reporting
    • Bid Request Details
    • Bid Response Details
    • Dish FAQ
    • Related Information
    • Prospective Buyers
  • Sorenson Media
    • What’s Different About It?
    • Buyer Workflow
    • Getting Creative Approval
    • Managing A Campaign
    • Other Notes
    • Bid Request Details
    • Bid Response Details
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Last updated Jan 22, 2021