Bid Response JSON Examples¶

Banner Bid Response¶

{
  "id": "1234567890",
  "seatbid": [
    {
      "bid": [
        {
          "id": "1",
          "impid": "102",
          "price": 9.43,
          "crid": "314",
          "cid": "42",
          "language": "en",
          "burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
          "adm": "<a href=\"http://adserver.com/click?adid=12345&tracker=${CLICK_URL_ENC}\"><img src=\"http://image1.cdn.com/impid=102\"/></a>",
          "iurl": "http://adserver.com/preview?crid=314",
          "adomain": [
            "advertiserdomain.com"
          ],
          "ext": {
            "advertiser_name": "Coca-Cola",
            "agency_name": "CC-advertising",
            "agency_id": "abcd1234"
          }
        }
      ],
      "seat": "4"
    }
  ]
}

Native Bid Response¶

{
  "id":"1234567890",
  "seatbid":[
    {
      "bid":[
        {
          "id":"1",
          "impid":"102",
          "price":9.43,
          "crid":"314",
          "cid":"42",
          "language":"en",
          "burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
          "adomain":[
            "advertiserdomain.com"
          ],
          "ext":{
            "advertiser_name":"Coca-Cola",
            "agency_name":"CC-advertising",
            "agency_id":"abcd1234"
          },
          "adm_native":{
            "ver":"1.2",
            "jstracker":"<html></head><body></body><script src='./jquery.js'></script></html>",
            "privacy":"https://www.example.com/privacy-notice",
            "link":{
              "url":"http://adserver.com/click?impid=102"
            },
            "imptrackers":[
              "http://adserver.com/native?impid=102"
            ],
            "assets":[
              {
                "id":1,
                "required":1,
                "title":{
                  "text":"A test Native Ad"
                }
              }
            ]
          }
        }
      ],
      "seat":"58"
    }
  ]
}

Video Bid Response¶

{
  "cur":"USD",
  "id":"e9c3e120-ffcb-4300-9c98-644cb26f95df",
  "seatbid":[
     {
        "bid":[
           {
              "crid":"3",
              "adm":"<?xml version=\"1.0\" encoding=\"UTF-8\"?><VAST version=\"2.0\"><Ad id=\"e1081d52_a3d9353a3f5711e795201cdbeb920001\"><Wrapper><AdSystem>BidSwitch<\/AdSystem><VASTAdTagURI><![CDATA[http:\/\/adsrv.com\/vast\/7drQU9ksr]]><\/VASTAdTagURI><Error><![CDATA[http:\/\/gce-sc.bidswitch.net\/vast_error\/gdmj4t2_3wJg\/]]><\/Error><Impression><![CDATA[http:\/\/gce-sc.bidswitch.net\/imp\/${AUCTION_PRICE}\/mj4t2_3wJg\/]]><\/Impression><Creatives><\/Creatives><\/Wrapper><\/Ad><\/VAST>",
              "language": "en",
              "protocol":3,
              "burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
              "adomain":[
                 "nokia.com"
              ],
              "cid":"11",
              "ext":{
                 "advertiser_name":"Nokia"
              },
              "id":"1c3ff810-3623-4b04-8396-9e7ca071cb72",
              "impid":"1",
              "price":4.079077199308326
           }
        ],
        "seat":"1"
     }
  ]
}

BidSwitch No Bid Reason¶

{
   "id":"1234567890",
   "seatbid":[

   ],
   "nbr":4
}

Audio Ad Response¶

{
  "cur":"USD",
  "id":"e9c3e120-ffcb-4300-9c98-644cb26f95df",
  "seatbid":[
     {
        "bid":[
           {
              "crid":"3tre445",
              "adm":"<?xml version=\"1.0\" encoding=\"UTF-8\"?><VAST version=\"2.0\"><Ad id=\"e1081d52_a3d9353a3f5711e795201cdbeb920001\"><Wrapper><AdSystem>BidSwitch<\/AdSystem><VASTAdTagURI><![CDATA[http:\/\/adsrv.com\/vast\/7drQU9ksr]]><\/VASTAdTagURI><Error><![CDATA[http:\/\/gce-sc.bidswitch.net\/vast_error\/gdmj4t2_3wJg\/]]><\/Error><Impression><![CDATA[http:\/\/gce-sc.bidswitch.net\/imp\/${AUCTION_PRICE}\/mj4t2_3wJg\/]]><\/Impression><Creatives><\/Creatives><\/Wrapper><\/Ad><\/VAST>",
              "burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
              "adomain":[
                 "example.com"
              ],
              "cid":"11",
              "language": "en",
              "ext":{
                 "advertiser_name":"Nokia",
                 "agency_name": "CC-advertising",
                 "agency_id": "abcd1234"
              },
              "id":"1c3ff810-3623-4b04-8396-9e7ca071cb72",
              "impid":"1",
              "price":4.079077199308326
           }
        ],
        "seat":"1"
     }
  ]
}

TV/DOOH Bid Response¶

{
    "cur":"USD",
    "id":"e9c3e120-ffcb-4300-9c98-644cb26f95df",
    "seatbid":[
        {
            "bid":[
                {
                    "adid":"3",
                    "burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
                    "nurl":"http://adserver.com/winnotice?impid=102",
                    "adm":"<?xml version=\"1.0\" encoding=\"UTF-8\"?><VAST version=\"2.0\"><Ad id=\"12345\"><InLine><AdSystem version=\"1.0\">SpotXchange</AdSystem><AdTitle><![CDATA[Sample VAST]]></AdTitle><Impression>http://sample.com</Impression><Description><![CDATA[A sample VAST feed]]></Description><Creatives><Creative sequence=\"1\" id=\"1\"><Linear><Duration>00:00:30</Duration><TrackingEvents /><VideoClicks><ClickThrough><![CDATA[http://sample.com/openrt btest]]></ClickThrough></VideoClicks><MediaFiles><MediaFile delivery=\"progressive\" bitrate=\"256\" width=\"640\" height=\"480\" type=\"video/mp4\"><![CDATA[http://sample.com/video.mp4]]></MediaFile></MediaFiles></Linear></Creative></Creatives></InLine></Ad></VAST>",
                    "adomain":[
                        "example.com"
                    ],
                    "cid":"11",
                    "language":"en",
                    "ext":{
                        "advertiser_name":"Example. Inc"
                    },
                    "id":"1c3ff810-3623-4b04-8396-9e7ca071cb72",
                    "impid":"1",
                    "price":4.079077199308326
                }
            ],
            "seat":"1"
        }
    ]
}