App Object

Note

Fields marked with an asterisk (*) are optional.

App Object Properties

Value	Type	Description
publisher	object	Publisher object, for more information, see the Publisher Object section.
id	string	(Recommended) The application ID.
name*	string	Application name, for example, "Test App"
domain*	string	The domain of the app, for example, "mygame.example.com"
cat*	array of strings	Array of IAB content categories for the publisher site, for example, ["IAB1", "IAB2- 3"]. Based on the IAB taxonomy, and extended with additional sensitive categories listed in the Sensitive Categories and Rich Media section.
content*	object	Passes the content object, see the Content Object section for details
bundle*	string	Application bundle or package name, for example, "com.example.mygame"
paid*	integer	Specifies if the App is a free or paid version. 0 = The app is free, 1 = The app is a paid version.
storeurl*	string	App store’s URL for the mobile application, for example "http://media-apps.cc/android"
storeid*	string	The ID of the app in an app store (e.g., Apple iTunes, Google Play).
ver*	string	Application version, for example "1.1"
privacypolicy*	integer	Indicates if the app has a privacy policy. 0 = No 1 = Yes.
ext*	object	App extension object

Ext Object

App Extension Object Properties

Value	Type	Description
inventorypartnerdomain*	string	A pointer to the domain of the partner (of the site/app owner) with ownership of some portion of ad inventory on the site/app. The partner’s ads.txt or app-ads.txt file will be hosted here. This directive was added in the (app-)ads.txt v1.0.3 specification update.