Publisher Object

Note

Fields marked with an asterisk (*) are optional and may not be sent in each request.

Publisher Object Properties

Value

Type

Description

id

string

An exchange specific identifier comprised of the the Supplier exchange name, and the publisher ID appended following an underscore. For example, if a Supplier such as Rubicon sends the publisher ID "25", then the value of the field becomes rubicon_25.

For Google AdX bid requests, the Google Seller network ID is used.

name*

string

Publisher name, for example "AAP"

cat*

array of string

Array of IAB content categories for the publisher. ["IAB1", "IAB2-3"]

cattax*

int

The taxonomy in use for cat. If no cattax field is supplied, the IAB Content Category Taxonomy 1.0 (1) is assumed. For the most up to date list, refer to the AdCOM 1.0 list List.

  • 1 IAB Tech Lab Content Category Taxonomy 1.0

  • 2 IAB Tech Lab Content Category Taxonomy 2.0

  • 3 IAB Tech Lab Ad Product Taxonomy 1.0

  • 4 IAB Tech Lab Audience Taxonomy 1.1

  • 5 IAB Tech Lab Content Taxonomy 2.1

  • 6 IAB Tech Lab Content Taxonomy 2.2

  • 500+ Vendor-specific codes

domain*

string

The highest level domain of the publisher, e.g. example.com

Publisher Object Example

{
   "publisher":{
      "id":"SSPid_12345",
      "name":"Publisher A"
   }
}