Data Response Object

Can be used to return arbitrary data to your Suppliers, if they support this field.

Bid Response Data Extension Object

Value

Type

Description

name

string

Used to specify the name of the entity to which the value refers, e.g. "Scan Code"

value

string

The value for the named data type being returned to the Supplier, e.g. "1iuyyw-987762"

Example Response with Data
{
 "seatbid":{
     "bid":{
         "ext":{
             "data":[
                 {
                     "name":"vdeal-id",
                     "value":"abc123"
                 },
                 {
                     "name":"dmp-data",
                     "value":"56752-86862"
                 }
             ]
         }
     }
 }
}