Data Response Object

Can be used to return arbitrary data to your Suppliers, if they support this field.

Bid Response Data Extension Object

Value	Type	Description
name	string	Used to specify the name of the entity to which the value refers, e.g. "Scan Code"
value	string	The value for the named data type being returned to the Supplier, e.g. "1iuyyw-987762"

Example Response with Data

{
 "seatbid":{
     "bid":{
         "ext":{
             "data":[
                 {
                     "name":"vdeal-id",
                     "value":"abc123"
                 },
                 {
                     "name":"dmp-data",
                     "value":"56752-86862"
                 }
             ]
         }
     }
 }
}