Impression Object

Note

Fields marked with asterisk (*) are optional.

Impression Object Properties

Value	Type	Description
id	string	ID of the impression being shown, unique within the bid request, for example "1"
banner*	object	The Banner Object describes the ad properties. Required for banner impressions.
video*	object	The Video Object describes the ad properties. Required for video impressions.
audio*	object	The Audio Object describes the ad properties. Required for audio impressions.
native*	object	The Native Object describes the ad properties. Required for native impressions.
bidfloor*	float	Bid floor in CPM as set by the Supplier, for example, 0.01080
bidfloorcur*	string	Bid floor currency specified using ISO-4217 alpha codes, for example, "USD".
instl*	integer	Specifies if the ad is an interstitial. 0 = not interstitial, the default value. 1 = the ad is interstitial or full screen
tagid*	string	Identifier for specific ad placement or ad tag that was used to initiate the auction. This value is prefixed with the exchange name followed by underscore, for example, if Rubicon sends a bid request for a placement ID “43256”, the value becomes "rubicon_43256"
secure*	integer	Specifies if the page is SSL compliant: 0: for insecure pages, the default value. 1: for secure pages. Creative assets for secure pages should be SSL-compliant.
iframebuster*	array of strings	Array of names of supported iframe busters, for example, ["dc", "rb"], for more information, see the Supported Rich Media Frameworks section.
pmp*	object	The Private Marketplace Object, used for direct deals between Buyers and Suppliers.
displaymanager*	string	Name of the ad mediation partner, SDK technology, or native player responsible for rendering the ad (typically video or mobile), for example, "SOMA"
displaymanagerver*	string	Version of the ad mediation partner, SDK technology, or native player responsible for rendering the ad (typically video or mobile), for example, "1.1"
exp*	integer	Impression expiry timeout, in seconds, for example, "300". An impression will be considered expired if it is registered later than imp.exp seconds after the auction.
metric*	array of objects	The object that is associated with an impression as an array of metrics, see the Metric Object section.
ext*	object	See the Impression Ext section.

Example Impression Object JSON

{
  "imp":[
    {
      "id":"1",
      "metric":[
        {
          "type":"viewability",
          "value":0.85
        }
      ],
      "bidfloor":0.426,
      "banner":{
        "w":300,
        "h":250,
        "pos":1,
        "topframe":0,
        "expdir":[
          1,
          3
        ]
      }
    }
  ]
}

Impression Ext

Impression Extension Properties

Value	Type	Description
wopv*	str	Passes the WhiteOps MediaGuard Prediction ID, e.g. "abc-123"
google	object	See Impression Ext Google Object
yieldone*	object	See Impression Ext Yieldone Object
skadn*	object	Apple Ad Network Object, this will be used to pass app data from iOS 14 and newer releases. See SkAdNetwork Extension
inventory_class*	integer	Inventory class according to the Supplier classification. The Supplier classification is maintained by each Buyer and is not a BidSwitch list, for example 1
notification_type*	int	Indicates the Supplier’s supported notification type(s): 1 The SSP only sends browser (u2s) notifications 2 The SSP can only send Server-to-Server (s2s) notification 3 The SSP can response with either u2s or s2s depending on the Buyer response. You can read more about notification types in the Server-to-Server (s2s) Calls section
viewability*	integer	Deprecated since version 5.2. Replaced by using the Metric Object This is an estimate of the likelihood that this slot will be viewable by the end user. Estimation is based on Supplier-specific data (e.g. historical viewability data, real-time data etc.). Expressed as a percentage in the range of [0, 100]. If the field is not present in the bid request then the viewability estimate is not available. For example, 100
ssai*	int	Indicates if server-side ad insertion (e.g., stitching an ad into an audio or video stream) is in use and the impact of this on asset and tracker retrieval. It can take the following values: 0 = status unknown 1 = all client-side (i.e., not server-side) 2 = assets stitched server-side but tracking pixels fired client-side 3 = all server-side.
s2s_nurl*	integer	1 indicates an impression object that only uses a server-to-server win notification for won auctions. This has the following implications for the ${AUCTION_PRICE} macro: The adm field cannot contain the ${AUCTION_PRICE}. For v5.1 and v5.2 the nurl field should contain the macro. As of v5.2, the burl field should contain the ${AUCTION_PRICE} BidSwitch expects that nurl calls for Bid Requests with s2s_nurl set to 1 should return a HTTP status 200, 204, or 30x, see the Server-to-Server (s2s) Calls section for more information. See the 5.x Updating Overview and burl Field Overview sections for more information.
gpid*	string	Global Placement ID. Placement-level identifier provided by the publisher to indicate a specific ad placement on page
ae*	integer	Specifies the auction environment, the following values are supported: 0: (Default) all on the server-side, i.e traditional auction. 1: Requests with Protected Audience API support, in which a contextual auction runs on the exchange’s servers and the interest group bidding and the final auction runs in the browser.

SkAdNetwork Extension

skadn Extension Properties

Value	Type	Description
version	str	Version of skadnetwork supported. Always "2.0" or higher. Dependent on both the OS version and the SDK version., e.g. "2.0" https://developer.apple.com/documentation/storekit/skadnetwork
versions*	array of strings	An array of strings containing the supported skadnetwork versions. Always "2.0" or higher. Dependent on both the OS version and the SDK version.
sourceapp*	str	ID of publisher app in Apple’s App Store. Should match “app.bundle”
skadnetids*	array of string	A subset of SKAdNetworkItem entries in the publisher app’s info.plist that are relevant to the DSP, e.g. ["cDkw7geQsH.skadnetwork", "qyJfv329m4.skadnetwork"] https://developer.apple.com/documentation/bundleresources/information_property_list
skadnetlist*	object	An object containing the IAB Tech Lab (IABTL) list definition. See the skadnetlist object table for details. You can also find out more about the IABTL List from their release blog post and at https://tools.iabtechlab.com/skadnetwork
productpage*	integer	Indicates support for Custom Product page, e.g 1

skadnetlist object

skadnetlist Properties

Value	Type	Description
max*	integer	A list of IABTL IDs containing the max entry ID on the list up to which you wish to include. The skadnetids associated with all IABTL IDs numerically lower than this are included as subset of SKAdNetworkItem entries in the publisher app’s info.plist that are relevant to the DSP, e.g. 42.
excl*	array of integers	A list of IABTL registration IDs to be excluded, i.e. those numerically lower than the max value but which should not be included, e.g. [12, 14]
addl*	array of strings	A list of raw lowercase SKAdNetworkItem entries in the publisher app’s info.plist that are relevant to the DSP, e.g. ["cDkw7geQsH.skadnetwork", "qyJfv329m4.skadnetwork"] https://developer.apple.com/documentation/bundleresources/information_property_list Note: The intention of this field is to replace the skadn.skadnetids field, it is also recommended that this list not exceed 10.

Impression Ext Google Object

Google Impression Extension Properties

Value	Type	Description
excluded_attribute*	array of integers	List of excluded creative attributes as defined by Google, for example, [70, 28, 30, 32, 22]
allowed_vendor_type*	array of integers	List of allowed vendor types as defined by Google.

Note

If the site.publisher.id or app.publisher.id field value equals “google_1” then the vendors listed at the following link are also allowed to bid: https://storage.googleapis.com/adx-rtb-dictionaries/gdn-vendors.txt

Impression Ext Yieldone Object

Yieldone Impression Extension Properties

Value	Type	Description
allowed_creative_types	array of strings	List of allowed creative types as defined by YieldOne, for example, ["HTML", "FLASH"]
allowed_creative_category_id*	array of integers	List of allowed creative categories as defined by YieldOne, for example, [70, 71, 72]
cat*	array of integers	List of site categories as defined by YieldOne, for example, [5, 16]
inventory_class*	integer	Inventory class according to the YieldOne classification. Deprecated since version 2.4: Use imp.ext.inventory_class instead.