Bid Request JSON Examples

Video Example

{
    "regs": {
        "coppa": 0,
        "gdpr": 0,
        "us_privacy": "1YN-"
    },
    "id": "75c0238c-3b52-4b87-957a-817f83e853f1",
    "site": {
        "id": "adaptv_",
        "publisher": {
            "name": "",
            "id": "adaptv_4182"
        },
        "cattax": 1,
        "cat": [
            "IAB1"
        ],
        "page": "http://kissasian.com"
    },
    "wseat": [
        "126"
    ],
    "source": {
        "fd": 1,
        "schain": {
            "complete": 0,
            "ver": "1.0",
            "nodes": [
                {
                    "asi": "reseller.com",
                    "sid": "aaaaa",
                    "rid": "BidRequest4",
                    "hp": 1
                }
            ]
        }
    },
    "user": {
        "id": "45asdf987656789adfad4678rew656789",
        "buyeruid": "1234567890",
        "keywords": "sports, entertainment",
        "consent": "Y29uc2VudCBkYXRh",
        "eids": [
            {
                "source": "adserver.org",
                "uids": [
                    {
                        "id": "zzz",
                        "atype": 1
                    },
                    {
                        "id": "DB700403-9A24-4A4B-A8D5-8A0B4BE777D2",
                        "atype": 2
                    }
                ]
            },
            {
                "source": "liveintent.com",
                "uids": [
                    {
                        "id": "IPl4zj44RhezVyNE83bYfogYRN6W8LaCy3USy8dPQ==",
                        "atype": 3
                    }
                ]
            },
            {
                "source": "liveramp.com",
                "uids": [
                    {
                        "id": "0db20294a3908612bc7e732c2022095391074cf3"
                    }
                ]
            }
        ],
        "ext": {
            "ug": 1,
            "cookie_age": 15
        }
    },
    "device": {
        "language": "en",
        "mccmnc": "310-005",
        "geo": {
            "country": "US",
            "lon": -75.15,
            "city": "Philadelphia",
            "lat": 39.94,
            "zip": "19147",
            "region": "PA",
            "type": 2
        },
        "lmt": 0,
        "os": "Other",
        "devicetype": 6,
        "ip": "73.141.79.240",
        "ua": "Mozilla/5.0 (PlayStation 4 3.55) AppleWebKit/537.78 (KHTML, like Gecko)"
    },
    "tmax": 120,
    "cur": [
        "USD"
    ],
    "imp": [
        {
            "bidfloor": 0.02268,
            "rwdd": 1,
            "id": "1",
            "instl": 0,
            "exp": 300,
            "bidfloorcur": "USD",
            "secure": 0,
            "video": {
                "protocols": [
                    2,
                    5
                ],
                "placement": 2,
                "podid": 1234,
                "podseq": 1,
                "maxseq": 2,
                "mincpmpersec": 0.012,
                "slotinpod": 1,
                "poddur": 60,
                "skip": 0,
                "playbackend": 1,
                "playbackmethod": [
                    3
                ],
                "rqddurs": 60,
                "startdelay": 0,
                "linearity": 1,
                "mimes": [
                    "video/mp4"
                ]
            }
        }
    ],
    "cattax": 1,
    "bcat": [
        "IAB25-3",
        "BSW1",
        "BSW2",
        "BSW10",
        "BSW4",
        "IAB26"
    ],
    "ext": {
        "wt": 1,
        "clktrkrq": 0,
        "is_secure": 0,
        "ssp": "adaptv",
        "media_src": "adaptv",
        "s2s_nurl": 1
    },
    "at": 2
}

Audio Example

{
    "id": "1234534625253",
    "wseat": [
        "58"
    ],
    "tmax": 235,
    "source": {
        "fd": 1,
        "schain": {
            "complete": 0,
            "ver": "1.0",
            "nodes": [
                {
                    "asi": "reseller.com",
                    "sid": "aaaaa",
                    "rid": "BidRequest4",
                    "hp": 1
                }
            ]
        }
    },
    "imp": [
        {
            "id": "1",
            "secure": 1,
            "rwdd": 0,
            "audio": {
                "startdelay": 0,
                "rqddurs": 60,
                "maxextended": 30,
                "minbitrate": 300,
                "podid": 1234,
                "podseq": 1,
                "maxseq": 2,
                "mincpmpersec": 0.012,
                "slotinpod": 1,
                "poddur": 60,
                "nvol": 1,
                "maxbitrate": 1500,
                "api": [
                    1,
                    2
                ],
                "protocols": [
                    9,
                    10
                ],
                "mimes": [
                    "audio/aac",
                    "audio/mp4",
                    "audio/mpeg"
                ],
                "delivery": [
                    2
                ],
                "battr": [
                    13,
                    14
                ],
                "companionad": [
                    {
                        "id": "1234567893-1",
                        "w": 300,
                        "h": 250,
                        "pos": 1,
                        "btype": [
                            4,
                            21
                        ],
                        "battr": [
                            13,
                            14
                        ],
                        "expdir": [
                            2,
                            4
                        ]
                    },
                    {
                        "id": "1234567893-2",
                        "w": 728,
                        "h": 90,
                        "pos": 1,
                        "battr": [
                            13,
                            14
                        ]
                    }
                ],
                "companiontype": [
                    1,
                    2
                ]
            }
        }
    ],
    "site": {
        "id": "google_234563",
        "domain": "siteabcd.com",
        "kwarray": [
            "hot",
            "sauce",
            "peppers"
        ],
        "page": "https://siteabcd.com/page.htm",
        "ref": "http://google.com/?q=siteabcd",
        "publisher": {
            "id": "google_25"
        }
    },
    "device": {
        "ip": "64.124.253.1",
        "mccmnc": "310-005",
        "geo": {
            "country": "US",
            "region": "NY",
            "city": "White Plains",
            "zip": "10601"
        },
        "ua": "Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.6; en-US; rv:1.9.2.16) Gecko/20110319 Firefox/3.6.16",
        "sua": {
            "browser": [
                {
                    "brand": "Chrome",
                    "version": [
                        "85",
                        "0",
                        "4183",
                        "101"
                    ]
                }
            ],
            "platform": {
                "brand": "android",
                "version": [
                    "10"
                ]
            },
            "mobile": 1,
            "model": "sm-g960u",
            "source": 3,
            "architecture": "arm"
        },
        "language": "en"
    },
    "ext": {
        "wt": 1,
        "clktrkrq": 0,
        "is_secure": 0,
        "ssp": "gumgum",
        "media_src": "gumgum",
        "tgroup": [
            123,
            456,
            321,
            765
        ],
        "ads_txt": {
            "status": 2,
            "auth_id": "1kjgh7653",
            "pub_id": "537120563",
            "supplier_domain": "example.com"
        }
    },
    "user": {
        "id": "45asdf987656789adfad4678rew656789",
        "buyeruid": "1234567890",
        "keywords": "sports, entertainment",
        "consent": "Y29uc2VudCBkYXRh",
        "eids": [
            {
                "source": "adserver.org",
                "uids": [
                    {
                        "id": "zzz",
                        "atype": 1
                    },
                    {
                        "id": "DB700403-9A24-4A4B-A8D5-8A0B4BE777D2",
                        "atype": 2
                    }
                ]
            },
            {
                "source": "liveintent.com",
                "uids": [
                    {
                        "id": "IPl4zj44RhezVyNE83bYfogYRN6W8LaCy3USy8dPQ==",
                        "atype": 3
                    }
                ]
            },
            {
                "source": "liveramp.com",
                "uids": [
                    {
                        "id": "0db20294a3908612bc7e732c2022095391074cf3"
                    }
                ]
            }
        ],
        "ext": {
            "ug": 1,
            "cookie_age": 15
        }
    },
    "regs": {
        "gdpr": 0,
        "us_privacy": "1YN-"
    },
    "cur": [
        "USD"
    ]
}

In-app Example

{
    "regs": {
        "coppa": 0
    },
    "id": "4ecfe2ab-c275-48fb-8c0b-c7103579eaa0",
    "source": {
        "fd": 1,
        "schain": {
            "complete": 0,
            "ver": "1.0",
            "nodes": [
                {
                    "asi": "reseller.com",
                    "sid": "aaaaa",
                    "rid": "BidRequest4",
                    "hp": 1
                }
            ]
        }
    },
    "app": {
        "id": "adaptv_",
        "publisher": {
            "name": "",
            "id": "adaptv_11690"
        },
        "storeurl": "https://play.google.com/store/apps/details?id=com.zynga.looney",
        "bundle": "com.zynga.looney",
        "cat": [
            "IAB1"
        ],
        "name": "looney tunes dash!"
    },
    "wseat": [
        "68"
    ],
    "user": {
        "id": "dfc68ac9-9530-44b0-bdea-44cf153d7cea",
        "ext": {
            "ug": 1
        }
    },
    "device": {
        "language": "en",
        "mccmnc": "310-005",
        "geo": {
            "country": "US",
            "lon": -78.83,
            "city": "Hamburg",
            "lat": 42.71,
            "zip": "14075",
            "region": "NY",
            "type": 2
        },
        "ifa": "dfc68ac9-9530-44b0-bdea-44cf153d7cea",
        "lmt": 0,
        "os": "android",
        "devicetype": 4,
        "ip": "72.88.84.159",
        "ua": "Mozilla/5.0 (Linux; Android 6.0.1; SM-G920P Build/MMB29K; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/51.0.2704.81 Mobile Safari/537.36",
    },
    "tmax": 120,
    "cur": [
        "USD"
    ],
    "imp": [
        {
            "bidfloor": 0.02268,
            "metric": [
                {
                    "type": "viewability",
                    "value": 0.85
                }
            ],
            "id": "1",
            "instl": 0,
            "exp": 300,
            "bidfloorcur": "USD",
            "ext": {},
            "secure": 0,
            "video": {
                "protocols": [
                    2,
                    5
                ],
                "placement": 2,
                "playbackend": 1,
                "minduration": 5,
                "playbackmethod": [
                    1
                ],
                "maxduration": 30,
                "startdelay": 0,
                "linearity": 1,
                "mimes": [
                    "video/mp4"
                ]
            }
        }
    ],
    "bcat": [
        "IAB25-3",
        "BSW1",
        "BSW2",
        "BSW10",
        "BSW4",
        "IAB26"
    ],
    "ext": {
        "is_secure": 0,
        "wt": 1,
        "clktrkrq": 0,
        "ssp": "adaptv",
        "media_src": "adaptv"
    },
    "at": 2
}

iOS 14+ Example

{
    "regs": {
        "coppa": 1,
        "gdpr": 0,
        "us_privacy": "1YN-"
    },
    "id": "4ecfe2ab-c275-48fb-8c0b-c7103579eaa0",
    "source": {
        "fd": 1,
        "schain": {
            "complete": 0,
            "ver": "1.0",
            "nodes": [
                {
                    "asi": "reseller.com",
                    "sid": "aaaaa",
                    "rid": "BidRequest4",
                    "hp": 1
                }
            ]
        }
    },
    "app": {
        "id": "adaptv_",
        "kwarray": [
            "words",
            "quiz"
        ],
        "publisher": {
            "name": "Fyber",
            "id": "pubnative_1007055"
        },
        "storeurl": "https://apps.apple.com/us/app/wordscapes/id1207472156",
        "bundle": "1207472156",
        "cat": [
            "IAB1"
        ],
        "name": "Wordscapes"
    },
    "wseat": [
        "68"
    ],
    "user": {
        "ext": {
            "impdepth": 2,
            "sessionduration": 45
        }
    },
    "device": {
        "language": "en",
        "mccmnc": "310-005",
        "geo": {
            "country": "US",
            "lon": -78.83,
            "city": "Hamburg",
            "lat": 42.71,
            "zip": "14075",
            "region": "NY",
            "type": 2
        },
        "ifa": "00000000-0000-0000-0000-000000000000",
        "ext": {
            "idfv": "1F277D46-12BF-482A-9085-B4F811DD6E4D"
        },
        "lmt": 1,
        "os": "ios",
        "devicetype": 4,
        "ip": "72.88.84.159",
        "ua": "Mozilla/5.0 (Linux; Android 6.0.1; SM-G920P Build/MMB29K; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/51.0.2704.81 Mobile Safari/537.36",
        "sua": {
            "browser": [
                {
                    "brand": "Safari",
                    "version": [
                        "85",
                        "0",
                        "4183",
                        "101"
                    ]
                }
            ],
            "platform": {
                "brand": "Apple",
                "version": [
                    "15"
                ]
            },
            "mobile": 1,
            "model": "iphone",
            "source": 3,
            "architecture": "arm"
        }
    },
    "tmax": 120,
    "cur": [
        "USD"
    ],
    "imp": [
        {
            "bidfloor": 0.02268,
            "metric": [
                {
                    "type": "viewability",
                    "value": 0.85
                }
            ],
            "id": "1",
            "secure": 0,
            "video": {
                "protocols": [
                    2,
                    5
                ],
                "placement": 2,
                "playbackend": 1,
                "minduration": 5,
                "playbackmethod": [
                    1
                ],
                "maxduration": 30,
                "startdelay": 0,
                "linearity": 1,
                "mimes": [
                    "video/mp4"
                ]
            },
            "instl": 0,
            "exp": 300,
            "bidfloorcur": "USD",
            "ext": {
                "skadn": {
                    "version": "4.0",
                    "sourceapp": "90987654321",
                    "skadnetids": [
                        "abc123.skadnetwork",
                        "def234.skadnetwork"
                    ],
                    "productpage": 1
                }
            }
        }
    ],
    "bcat": [
        "IAB25-3",
        "BSW1",
        "BSW2",
        "BSW10",
        "BSW4",
        "IAB26"
    ],
    "ext": {
        "wt": 1,
        "clktrkrq": 0,
        "is_secure": 0,
        "ssp": "gumgum",
        "media_src": "gumgum",
        "tgroup": [
            123,
            456,
            321,
            765
        ],
        "ads_txt": {
            "status": 2,
            "auth_id": "1kjgh7653",
            "pub_id": "537120563",
            "supplier_domain": "example.com"
        }
    },
    "at": 2
}

Native Example

{
    "id": "129ca6dd-5403-4476-a4a6-555d6a538bc4",
    "app": {
        "id": "pubnative_1009429",
        "publisher": {
            "name": "",
            "id": "pubnative_1005292"
        },
        "storeurl": "https://play.google.com/store/apps/details?id=com.leo.appmaster",
        "bundle": "com.leo.appmaster",
        "cat": [
            "IAB3"
        ],
        "name": "PG_lock_pic"
    },
    "wseat": [
        "167"
    ],
    "source": {
        "fd": 0
    },
    "user": {
        "id": "45asdf987656789adfad4678rew656789",
        "buyeruid": "1234567890",
        "keywords": "sports, entertainment",
        "yob": 1976,
        "gender": "F",
        "consent": "Y29uc2VudCBkYXRh",
        "eids": [
            {
                "source": "adserver.org",
                "uids": [
                    {
                        "id": "zzz",
                        "atype": 1
                    },
                    {
                        "id": "DB700403-9A24-4A4B-A8D5-8A0B4BE777D2",
                        "atype": 2
                    }
                ]
            },
            {
                "source": "liveintent.com",
                "uids": [
                    {
                        "id": "IPl4zj44RhezVyNE83bYfogYRN6W8LaCy3USy8dPQ==",
                        "atype": 3
                    }
                ]
            },
            {
                "source": "liveramp.com",
                "uids": [
                    {
                        "id": "0db20294a3908612bc7e732c2022095391074cf3"
                    }
                ]
            }
        ],
        "ext": {
            "ug": 1,
            "cookie_age": 15
        }
    },
    "device": {
        "connectiontype": 3,
        "model": "Micromax A096",
        "mccmnc": "310-005",
        "language": "en",
        "geo": {
            "country": "IN",
            "lon": 85.1167,
            "city": "Patna",
            "lat": 25.6,
            "zip": "800002",
            "region": "34",
            "type": 2
        },
        "ifa": "793ff4b0-d077-4002-aeb6-b8ea64dd4b2b",
        "osv": "5.0.2",
        "os": "Android",
        "carrier": "Airtel",
        "devicetype": 1,
        "ip": "223.176.12.242",
        "ua": "Dalvik/2.1.0 (Linux; U; Android 5.0.2; Micromax A096 Build/LRX21M)",
        "dnt": 1
    },
    "tmax": 80,
    "cur": [
        "USD"
    ],
    "imp": [
        {
            "bidfloor": 0.324,
            "id": "1",
            "native": {
                "request": {
                    "plcmtcnt": 1,
                    "plcmttype": 2,
                    "privacy": 1,
                    "context": 1,
                    "contextsubtype": 12,
                    "assets": [
                        {
                            "id": 1,
                            "data": {
                                "type": 12
                            },
                            "required": 1
                        },
                        {
                            "title": {
                                "len": 50
                            },
                            "id": 2,
                            "required": 1
                        },
                        {
                            "id": 3,
                            "img": {
                                "w": 80,
                                "h": 80,
                                "type": 1
                            },
                            "required": 1
                        },
                        {
                            "id": 4,
                            "img": {
                                "w": 1200,
                                "h": 627,
                                "type": 3
                            },
                            "required": 1
                        },
                        {
                            "data": {
                                "type": 3
                            },
                            "id": 5,
                            "required": 0
                        },
                        {
                            "id": 6,
                            "data": {
                                "len": 100,
                                "type": 2
                            },
                            "required": 1
                        }
                    ],
                    "ver": "1.2"
                }
            },
            "exp": 1800,
            "bidfloorcur": "USD",
            "ext": {},
            "instl": 0
        }
    ],
    "bcat": [
        "IAB25-3",
        "BSW1",
        "BSW2",
        "BSW10",
        "BSW4",
        "IAB26"
    ],
    "ext": {
        "wt": 112,
        "clktrkrq": 0,
        "is_secure": 0,
        "ssp": "pubnative",
        "tgroup": [
            123,
            456,
            321,
            765
        ],
        "ads_txt": {
            "status": 2,
            "auth_id": "1kjgh7653",
            "pub_id": "537120563",
            "supplier_domain": "example.com"
        }
    },
    "at": 2
}

DooH Example

{
    "id": "162059897743978051070",
    "at": 1,
    "imp": [
        {
            "id": "007",
            "secure": 1,
            "exp": 360,
            "bidfloor": 5.0,
            "bidfloorcur": "GBP",
            "banner": {
                "w": 1080,
                "h": 1920,
                "format": [
                    {
                        "w": 1080,
                        "h": 1920
                    },
                    {
                        "w": 720,
                        "h": 1366
                    }
                ],
                "mimes": [
                    "image/jpg",
                    "image/png",
                    "text/html"
                ]
            },
            "pmp": {
                "private_auction": 0,
                "deals": [
                    {
                        "id": "123",
                        "at": 1,
                        "bidfloor": 4.50
                    },
                    {
                        "id": "333",
                        "at": 1,
                        "bidfloor": 3.00
                    },
                    {
                        "id": "444",
                        "at": 1,
                        "bidfloor": 2.00
                    }
                ]
            },
            "dt": 12345670,
            "qty": {
                "multiplier": 14.2,
                "sourcetype": 1,
                "vendor": "route.org.uk"
            }
        }
    ],
    "device": {
        "geo": {
            "lat": 0.0001,
            "long": -0.1235,
            "lastfix": 0
        },
        "devicetype": 8,
        "w": 1080,
        "h": 1920,
        "ppi": 72,
        "ifa": "1235461904",
        "ifa_type": "ppid",
    },
    "dooh": {
        "content": {},
        "id": "15790",
        "keywords": "Roadside, Billboard, D96",
        "name": "This",
        "publisher": {
            "id": "G1",
            "name": "Global"
        },
        "domain": "global.com",
        "venuetax": 1,
        "venuetypeid": 30101
    },
    "cur": [
        "GBP"
    ]
}