Producer Object

Used within the content object to describe the network on which the ads will be played.

Content Producer Object Properties

Value

Type

Description

id*

string

Content producer or originator ID. Useful if content is syndicated and may be posted on a site using embed tags

name*

string

The name of the content producer, e.g. "Warner Bros"

domain*

string

The primary domain of the channel, e.g. "example.com"

cattax*

int

The taxonomy in use for cat. If no cattax field is supplied, the IAB Content Category Taxonomy 1.0 (1) is assumed. For the most up to date list, refer to the AdCOM 1.0 list List.

  • 1 IAB Tech Lab Content Category Taxonomy 1.0

  • 2 IAB Tech Lab Content Category Taxonomy 2.0

  • 3 IAB Tech Lab Ad Product Taxonomy 1.0

  • 4 IAB Tech Lab Audience Taxonomy 1.1

  • 5 IAB Tech Lab Content Taxonomy 2.1

  • 6 IAB Tech Lab Content Taxonomy 2.2

  • 500+ Vendor-specific codes

cat*

array of strings

Array of IAB content categories for the publisher site, for example, ["IAB1", "IAB2-3"]