Regulation Object¶
Value |
Type |
Description |
---|---|---|
coppa |
integer |
Flag indicating whether or not this request falls under the COPPA regulations established by the USA FTC:
|
ext* |
object |
See the Regs Ext Object |
Regs Ext Object¶
Value |
Type |
Description |
---|---|---|
gdpr* |
integer |
Indicates whether the request falls under GDPR regulations:
If consent is given, you should check if the |
us_privacy* |
string |
Passes the user privacy status for requests which fall under CCPA
regulations. The string uses 4 characters, e.g.
|
dsa* |
object |
Extension for the Digital Services Act (DSA) transparency information |
Regs Ext DSA Object¶
Value |
Type |
Description |
---|---|---|
dsarequired* |
integer |
Flag to indicate if DSA information should be made available. This will signal if the bid request belongs to an Online Platform/VLOP, such that a Buyer should respond with DSA Transparency information based on the pubrender value.
|
pubrender* |
integer |
Flag to indicate if the publisher will render the DSA Transparency info. This will signal if the publisher is able to and intends to render an icon or other appropriate user-facing symbol and display the DSA transparency info to the end user.
|
datatopub* |
integer |
Independent of
|
transparency* |
array of objects |
Array of objects of the entities that applied user parameters and the parameters they applied. |
Regs Ext Transparency Object¶
Value |
Type |
Description |
---|---|---|
domain* |
string |
Domain of the entity that applied user parameters |
dsaparams* |
array of integers |
Array for platform or sell-side use of any User Parameters (using the list provided by DSA Transparency Taskforce). |
{
"regs":{
"ext":{
"gdpr":1,
"us_privacy":"1YN-",
"dsa":{
"dsarequired": 3,
"pubrender": 0,
"datatopub": 2,
"transparency":[{
"domain": "platform1domain.com",
"dsaparams": [1,2]
}]
}
}
}
}
User Parameters¶
The definitions below are not meant to be consumer-facing messages.
ID |
Parameter |
Definition |
TCF Purpose intends |
---|---|---|---|
1 |
Profiling |
Information about the user, collected and used across contexts, that is about the user’s activity, interests, demographic information, or other characteristics. |
TCF Purposes 4 |
2 |
Basic advertising |
Use of real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address, non-precise geolocation data. Additionally, use of basic cross-context information not based on user behavior or user characteristics, for uses such as frequency capping, sequencing, brand safety, anti-fraud. |
TCF Purpose 2 |
3 |
Precise geolocation |
The precise real-time geolocation of the user, i.e. GPS coordinates within 500 meter radius precision. |
TCF Special Feature 1 |