Bid Response JSON Examples¶
If the Buyer opts to not bid on the bid request, it should respond with a HTTP 204 response. BidSwitch also accepts bid responses with an empty array of seatbid objects as valid nobid responses.
Banner Bid Response¶
The following example shows an ad being served from the adm field, with
the bid price for the impression being $9.43 CPM.
{
"id": "1234567890",
"ext": {
"protocol": "5.3"
},
"seatbid": [
{
"bid": [
{
"id": "1",
"impid": "102",
"price": 9.43,
"adid": "314",
"cid": "42",
"cat": ["IAB12"],
"language": "en",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"adm": "<a href=\"http://adserver.com/click?adid=12345&tracker=${CLICK_URL:URLENCODE}\"><img src=\"http://image1.cdn.com/impid=102\"/></a>",
"nurl": "http://adserver.com/winnotice?impid=102&winprice=${AUCTION_PRICE}",
"iurl": "http://adserver.com/preview?crid=314",
"adomain": [
"advertiserdomain.com"
],
"ext": {
"advertiser_name": "Coca-Cola",
"agency_name": "CC-advertising"
}
}
],
"seat": "4"
}
]
}
Secure Banner Bid Response¶
The following example shows an ad being served from the adm field, with
the bid price for the impression being $9.43 CPM, and suitable for serving in
HTTPS environment.
{
"id":"1234567890",
"ext":{
"protocol":"5.3"
},
"seatbid":[
{
"bid":[
{
"id":"1",
"impid":"102",
"price":9.43,
"adid":"314",
"cid":"42",
"language": "en",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"cat":[
"IAB12"
],
"adm":"<a href=\"https://adserver.com/clickadid=12345&tracker=${CLICK_URL:URLENCODE}\"><img src=\"https://image1.cdn.com/impid=102\"/></a>",
"nurl":"https://adserver.com/winnotice?impid=102&winprice=${AUCTION_PRICE}",
"iurl":"http://adserver.com/preview?crid=314",
"adomain":[
"advertiserdomain.com"
],
"ext":{
"advertiser_name":"Coca-Cola",
"agency_name":"CC-advertising"
}
}
],
"seat":"8"
}
]
}
Video Bid Response¶
{
"cur":"USD",
"ext":{
"protocol":"5.3"
},
"id":"e9c3e120-ffcb-4300-9c98-644cb26f95df",
"seatbid":[
{
"bid":[
{
"adid":"3",
"nurl":"http://adserver.com/winnotice?impid=102&winprice=${AUCTION_PRICE}",
"adomain":[
"nokia.com"
],
"cid":"11",
"language": "en",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"ext":{
"vast_url":"http://adserver.com/vast?impid=102",
"duration":15,
"advertiser_name":"Nokia"
},
"id":"1c3ff810-3623-4b04-8396-9e7ca071cb72",
"impid":"1",
"price":4.079077199308326
}
],
"seat":"1"
}
]
}
Secure Video Bid Response¶
{
"cur":"USD",
"ext":{
"protocol":"5.3"
},
"id":"e9c3e120-ffcb-4300-9c98-644cb26f95df",
"seatbid":[
{
"bid":[
{
"adid":"3",
"language": "en",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"nurl":"https://adserver.com/winnotice?impid=102&winprice=${AUCTION_PRICE}",
"adomain":[
"nokia.com"
],
"cid":"11",
"ext":{
"vast_url":"https://adserver.com/vast?impid=102",
"duration":15,
"advertiser_name":"Nokia"
},
"id":"1c3ff810-3623-4b04-8396-9e7ca071cb72",
"impid":"1",
"price":4.079077199308326
}
],
"seat":"1"
}
]
}
Secure Audio Bid Response¶
{
"cur":"USD",
"ext":{
"protocol":"5.3"
},
"id":"e9c3e120-ffcb-4300-9c98-644cb26f95df",
"seatbid":[
{
"bid":[
{
"adid":"3",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"nurl":"https://adserver.com/winnotice?impid=102&winprice=${AUCTION_PRICE}",
"adomain":[
"nokia.com"
],
"cid":"11",
"language": "en",
"ext":{
"daast_url":"https://adserver.com/daast?impid=102",
"duration":15,
"advertiser_name":"Nokia"
},
"id":"1c3ff810-3623-4b04-8396-9e7ca071cb72",
"impid":"1",
"price":4.079077199308326
}
],
"seat":"1"
}
]
}
Native Bid Response¶
The following example shows a native bid response
{
"id":"1234567890",
"ext":{
"protocol":"5.3"
},
"seatbid":[
{
"bid":[
{
"id":"1",
"impid":"102",
"price":9.43,
"adid":"314",
"cid":"42",
"language":"en",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"cat":[
"IAB12"
],
"nurl":"http://adserver.com/winnotice?impid=102&winprice=${AUCTION_PRICE}",
"adomain":[
"advertiserdomain.com"
],
"ext":{
"advertiser_name":"Coca-Cola",
"agency_name":"CC-advertising",
"native":{
"ver":"1",
"eventtrackers":[
{
"event":1,
"method":2,
"url":"http://www.mytracker.com/tracker.js"
},
{
"event":2,
"method":1,
"url":"http://www.example.com/tracker.php"
}
],
"link":{
"url":"http://adserver.com/click?impid=102"
},
"assets":[
{
"id":1,
"required":1,
"title":{
"text":"A test Native Ad"
}
},
{
}
]
}
}
}
],
"seat":"58"
}
]
}
Secure Native Bid Response¶
The following example shows a native bid response with the title and image asset specified for serving in an HTTPS environment.
{
"id":"1234567890",
"ext":{
"protocol":"5.3",
"id":3,
"required":1,
"img":{
"url":"https://adserver.com/image?crid=314"
}
},
"seatbid":[
{
"bid":[
{
"id":"1",
"impid":"102",
"price":9.43,
"adid":"314",
"cid":"42",
"cat":[
"IAB12"
],
"nurl":"https://adserver.com/winnotice?impid=102&winprice=${AUCTION_PRICE}",
"adomain":[
"advertiserdomain.com"
],
"language":"en",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"ext":{
"advertiser_name":"Coca-Cola",
"agency_name":"CC-advertising",
"native":{
"ver":"1",
"link":{
"url":"https://adserver.com/click?impid=102"
},
"eventtrackers":[
{
"event":1,
"method":2,
"url":"http://www.mytracker.com/tracker.js"
},
{
"event":2,
"method":1,
"url":"http://www.example.com/tracker.php"
}
],
"assets":[
{
"id":1,
"required":1,
"title":{
"text":"A test Native Ad"
}
},
{
}
]
}
}
}
],
"seat":"1"
}
]
}
Multi-bid Response¶
The following bid response example contains two bids, one for $9.43 CPM and one for $5.50 CPM. Both bids target the same ad slot, both would take part in the auction and if the first one is discarded due to publisher-side blocklist then the second one would be able to win the auction.
{
"id":"1234567890",
"ext":{
"protocol":"5.3"
},
"seatbid":[
{
"bid":[
{
"id":"1",
"impid":"102",
"price":9.43,
"adid":"314",
"cid":"42",
"cat":[
"IAB12"
],
"adm":"<a href=\"http://adserver.com/click?adid=12345&tracker=${CLICK_URL:URLENCODE}\"><img src=\"http://image1.cdn.com/impid=102\"/></a>",
"nurl":"http://adserver.com/winnotice?impid=102&winprice=${AUCTION_PRICE}",
"iurl":"http://adserver.com/preview?crid=314",
"adomain":[
"advertiserdomain.com"
],
"language":"en",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"ext":{
"advertiser_name":"Coca-Cola",
"agency_name":"CC-advertising"
}
},
{
"id":"2",
"impid":"102",
"price":5.5,
"adid":"413",
"cid":"43",
"cat":[
"IAB12"
],
"adm":"<a href=\"http://adserver.com/click?adid=12345&tracker=${CLICK_URL:URLENCODE}\"><img src=\"http://image1.cdn.com/impid=102\"/></a>",
"nurl":"http://adserver.com/winnotice?impid=413&winprice=${AUCTION_PRICE}",
"iurl":"http://adserver.com/preview?crid=413",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"adomain":[
"advertiserdomain.com"
],
"ext":{
"advertiser_name":"Coca-Cola",
"agency_name":"CC-advertising"
}
}
],
"seat":"1"
}
]
}
Private Deal Bid Response¶
{
"id":"1234567892",
"ext":{
"protocol":"5.3"
},
"cur":"USD",
"seatbid":[
{
"bid":[
{
"id":"1114125-afaff2f-af2251",
"impid":"1",
"price":9.43,
"adid":"314",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"dealid":"deal-1",
"adm":"<a href=\"http://adserver.com/click?adid=12345&tracker=${CLICK_URL:URLENCODE}\"> <img src=\"http://image1.cdn.com/impid=102\"/></a>",
"nurl":"http://adserver.com/winnotice?impid=102&winprice=${AUCTION_PRICE}",
"adomain":[
"advertiserdomain.com"
]
}
],
"seat":"58"
}
]
}
Buyer No Bid Response¶
The following example shows a No Bid Response coming from a Buyer, which is an empty bid response.
Note
The preferred No Bid Response format is an empty HTTP 204 response.
{
"id": "1234567891",
"ext": {
"protocol": "5.3"
},
"seatbid": []
}
No Bid Reason¶
The following example shows a No Bid Reason response, which includes the
reason code in the nbr field. See the Buyer No-bid Response / Reason section for more
information.
{
"id":"1234567890",
"seatbid":[
],
"nbr":11
}
TV/DOOH Bid Response¶
{
"cur":"USD",
"ext":{
"protocol":"5.3"
},
"id":"e9c3e120-ffcb-4300-9c98-644cb26f95df",
"seatbid":[
{
"bid":[
{
"adid":"3",
"burl":"https://adserver.com/imp?impid=102&winprice=${AUCTION_PRICE}",
"nurl":"http://adserver.com/winnotice?impid=102&winprice=${AUCTION_PRICE}",
"adomain":[
"nokia.com"
],
"cid":"11",
"language":"en",
"ext":{
"vast_url":"http://adserver.com/vast?impid=102",
"duration":15,
"advertiser_name":"Nokia"
},
"id":"1c3ff810-3623-4b04-8396-9e7ca071cb72",
"impid":"1",
"price":4.079077199308326
}
],
"seat":"1"
}
]
}