Site Object

Note

Fields marked with an asterisk (*) are optional.

Site Object Properties

Value

Type

Description

publisher

object

Publisher object, for more information, see the Publisher Object section.

id

string

An exchange specific identifier comprised of the Supplier’s exchange name, and the target site ID appended following an underscore. For example, if a Supplier such as Rubicon sends a bid request for site ID "123", the field becomes "rubicon_123"

name*

string

Site name (may be masked by publisher request), for example, "Test Site"

domain*

string

Domain of the site, used for advertiser side blocking. "testsite.com"

content*

object

Passes the content object, see the Content Object section for details

cat*

array of strings

Array of IAB content categories for the site. ["IAB1", "IAB2-3"]

page*

string

URL of the page where the impression will be shown. "http://testsite.com/main.asp"

ref*

string

Referrer URL that caused navigation to the current page, for example, "http://testsite.com/main.asp"

privacypolicy*

integer

Indicates if the site has a privacy policy.

  • 0 = No

  • 1 = Yes.

mobile*

integer

Mobile-optimized signal.

  • 0 = No

  • 1 = Yes.

ext*

object

Site extension object

Site Ext

Site Extension Object Properties

Value

Type

Description

amp

bool

Indicates if the site is AMP (Accelerated Mobile Pages) optimised, where 1 = Yes and 0 = No

inventorypartnerdomain

string

A pointer to the domain of the partner (of the site/app owner) with ownership of some portion of ad inventory on the site/app. The partner’s ads.txt or app-ads.txt file will be hosted here. This directive was added in the (app-)ads.txt v1.0.3 specification update.

Site Object Example

{
  "site":{
    "id":"abc35123",
    "name":"Site ABCD",
    "domain":"siteabcd.com",
    "cat":[
      "IAB2-1",
      "IAB2-2"
    ],
    "page":"http://siteabcd.com/page.htm",
    "ref":"http://referringsite.com/referringpage.htm",
    "privacypolicy":1,
    "ext":{
      "inventorypartnerdomain":"examplepartnerdomain.com"
    },
    "publisher":{
      "id":"abc2345",
      "name":"Publisher A"
    }
  }
}