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BidSwitch Docs

OpenRTB 2.5 Support

  • BidSwitch Buyer Protocol v5.3
    • Protocol Release Notes
    • Compatibility and Deprecation
    • Protocol Version Differences
    • 5.x Updating Overview
    • burl Field Overview
    • BidSwitch OpenRTB Differences
    • Data Compression (gzip)
    • Macros
    • Sensitive Categories and Rich Media
    • Supplier Custom Categories
    • Server-to-Server (s2s) Calls
    • Bid Request v5.3
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Device Object
      • Geo Object
      • User Object
      • Site Object
      • App Object
      • Content Object
      • TV Object
      • DOOH Object
      • Metric Object
      • Private Marketplace Object
      • Source Object
      • Deal Object
      • Publisher Object
      • Ext Object
      • Regs Object
      • Data Object
      • Bid Request JSON Examples
    • Bid Response v5.3
      • Bid Response Ext Object
      • Seat Bid Object
      • Bid Object
      • Native Response Object
      • Supplier Specific Fields
      • Data Response Object
      • Bid Response JSON Examples
  • BidSwitch Supplier Protocol v1.0
    • Protocol Release Notes
    • Sensitive Categories and Rich Media
    • Backward Compatibility
    • Data Compression (gzip)
    • Macros
    • Supplier Bid Request
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Private Marketplace Object
      • Deals Object
      • Device Object Properties
      • Geo Object Properties
      • Metric Object
      • User Object
      • Ext Object
      • ads.txt Object
      • Data Object
      • Source Object
      • Site Object
      • App Object
      • Ext Object
      • Content Object
      • DOOH Object
      • Publisher Object
      • Regulation Object
      • Required Fields per Buyer
      • Bid Request JSON Examples
    • Supplier Bid Response
      • Seat Bid Object
      • Response Bid Object
      • Native Response Object
      • Data Response Object
      • Response Ext Object
      • Bid Response JSON Examples

OpenRTB 2.6 Support

  • BidSwitch Buyer Protocol 5.7
    • Protocol Release Notes
    • Compatibility and Deprecation
    • 5.7 Upgrade Guide
    • burl Field Overview
    • Data Compression (gzip)
    • Sensitive Categories and Rich Media
    • Server-to-Server (s2s) Calls
    • Bid Request 5.7
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Device Object
      • Geo Object
      • User Object
      • Site Object
      • App Object
      • Content Object
        • Network Object
        • Channel Object
        • Producer Object
      • DOOH Object
      • Metric Object
      • Private Marketplace Object
      • Source Object
      • Deal Object
      • Publisher Object
      • Ext Object
      • Regs Object
      • Data Object
      • Bid Request JSON Examples
    • Bid Response 5.7
      • Bid Response Ext Object
      • Seat Bid Object
      • Bid Object
      • Native Response Object
      • Data Response Object
      • Bid Response JSON Examples
  • BidSwitch Supplier Protocol 1.1
    • Protocol Release Notes
    • Sensitive Categories and Rich Media
    • Backward Compatibility
    • Data Compression (gzip)
    • Macros
    • Supplier Bid Request
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Private Marketplace Object
      • Deals Object
      • Device Object Properties
      • Geo Object Properties
      • Metric Object
      • User Object
      • Ext Object
      • ads.txt Object
      • Data Object
      • Source Object
      • Site Object
      • App Object
      • Content Object
        • Network Object
        • Channel Object
        • Content Producer Object
      • DOOH Object
      • Publisher Object
      • Regulation Object
      • Required Fields per Buyer
      • Bid Request JSON Examples
    • Supplier Bid Response
      • Seat Bid Object
      • Response Bid Object
      • Native Response Object
      • Data Response Object
      • Response Ext Object
      • Bid Response JSON Examples

Industry Standards

  • BidSwitch and Ads.txt
  • BidSwitch and app-ads.txt
  • BidSwitch and CCPA
  • BidSwitch and GDPR
  • BidSwitch and sellers.json
  • Topics API

Deals Center

  • Deals Center Overview
  • Deals Management
  • Deals Discovery
  • Deals Sync API for Buyers
  • Deals Sync API for Suppliers
    • Deals API Targeting
  • Deals Troubleshooting Insights

General Information

  • BidSwitch Custom Auto-Reports
  • BidSwitch Data Centres
  • Trading Modes and Fees
  • Separate Supplier Fees
  • Flexible Fee Assignment on BidSwitch
  • Glossary
  • Impression Delivery and Tracking
  • Impression Count Deduplication
  • Private Marketplaces & Deal IDs
  • Investigating a Discrepancy or Invoice
  • Logging into BidSwitch Services
  • SmartSwitch Overview
  • Exploration QPS
  • SmartSwitch Bid Request Weight
  • TV Best Practices

BidSwitch APIs

  • API Authorization
  • Ads.txt API
  • Creative Blocking API
  • Creative Approval Reporting API
  • Creative Approval Pre-submitting API
  • Discrepancy API for Buyer
  • Discrepancy API for Suppliers
  • Targeting Groups History API

Buyer Guides

  • Big Lists Targeting
  • Buyer Best Practices
  • BidSwitch True Price
  • Buyer User Matching
  • Buyer No-bid Response / Reason
  • Creative Approval Overview
  • In-App User Optimization
  • Supplier Information
    • Xandr (Appnexus)
    • Google Partner Inventory
    • BroadSign
    • Sorenson Media
  • SmartSwitch User Optimization
  • BidSwitch Targeting Groups

Supplier Guides

  • Discrepancy API for Suppliers
  • Supplier No Bid Reason
  • Supplier User Matching
  • Seat ID and Agency Mapping
  • Protected Audience API
BidSwitch Docs

OpenRTB 2.5 Support

  • BidSwitch Buyer Protocol v5.3
    • Protocol Release Notes
    • Compatibility and Deprecation
    • Protocol Version Differences
    • 5.x Updating Overview
    • burl Field Overview
    • BidSwitch OpenRTB Differences
    • Data Compression (gzip)
    • Macros
    • Sensitive Categories and Rich Media
    • Supplier Custom Categories
    • Server-to-Server (s2s) Calls
    • Bid Request v5.3
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Device Object
      • Geo Object
      • User Object
      • Site Object
      • App Object
      • Content Object
      • TV Object
      • DOOH Object
      • Metric Object
      • Private Marketplace Object
      • Source Object
      • Deal Object
      • Publisher Object
      • Ext Object
      • Regs Object
      • Data Object
      • Bid Request JSON Examples
    • Bid Response v5.3
      • Bid Response Ext Object
      • Seat Bid Object
      • Bid Object
      • Native Response Object
      • Supplier Specific Fields
      • Data Response Object
      • Bid Response JSON Examples
  • BidSwitch Supplier Protocol v1.0
    • Protocol Release Notes
    • Sensitive Categories and Rich Media
    • Backward Compatibility
    • Data Compression (gzip)
    • Macros
    • Supplier Bid Request
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Private Marketplace Object
      • Deals Object
      • Device Object Properties
      • Geo Object Properties
      • Metric Object
      • User Object
      • Ext Object
      • ads.txt Object
      • Data Object
      • Source Object
      • Site Object
      • App Object
      • Ext Object
      • Content Object
      • DOOH Object
      • Publisher Object
      • Regulation Object
      • Required Fields per Buyer
      • Bid Request JSON Examples
    • Supplier Bid Response
      • Seat Bid Object
      • Response Bid Object
      • Native Response Object
      • Data Response Object
      • Response Ext Object
      • Bid Response JSON Examples

OpenRTB 2.6 Support

  • BidSwitch Buyer Protocol 5.7
    • Protocol Release Notes
    • Compatibility and Deprecation
    • 5.7 Upgrade Guide
    • burl Field Overview
    • Data Compression (gzip)
    • Sensitive Categories and Rich Media
    • Server-to-Server (s2s) Calls
    • Bid Request 5.7
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Device Object
      • Geo Object
      • User Object
      • Site Object
      • App Object
      • Content Object
        • Network Object
        • Channel Object
        • Producer Object
      • DOOH Object
      • Metric Object
      • Private Marketplace Object
      • Source Object
      • Deal Object
      • Publisher Object
      • Ext Object
      • Regs Object
      • Data Object
      • Bid Request JSON Examples
    • Bid Response 5.7
      • Bid Response Ext Object
      • Seat Bid Object
      • Bid Object
      • Native Response Object
      • Data Response Object
      • Bid Response JSON Examples
  • BidSwitch Supplier Protocol 1.1
    • Protocol Release Notes
    • Sensitive Categories and Rich Media
    • Backward Compatibility
    • Data Compression (gzip)
    • Macros
    • Supplier Bid Request
      • Impression Object
      • Banner Object
      • Format Object
      • Video Object
      • Audio Object
      • Native Object
      • Native Request Object
      • Private Marketplace Object
      • Deals Object
      • Device Object Properties
      • Geo Object Properties
      • Metric Object
      • User Object
      • Ext Object
      • ads.txt Object
      • Data Object
      • Source Object
      • Site Object
      • App Object
      • Content Object
        • Network Object
        • Channel Object
        • Content Producer Object
      • DOOH Object
      • Publisher Object
      • Regulation Object
      • Required Fields per Buyer
      • Bid Request JSON Examples
    • Supplier Bid Response
      • Seat Bid Object
      • Response Bid Object
      • Native Response Object
      • Data Response Object
      • Response Ext Object
      • Bid Response JSON Examples

Industry Standards

  • BidSwitch and Ads.txt
  • BidSwitch and app-ads.txt
  • BidSwitch and CCPA
  • BidSwitch and GDPR
  • BidSwitch and sellers.json
  • Topics API

Deals Center

  • Deals Center Overview
  • Deals Management
  • Deals Discovery
  • Deals Sync API for Buyers
  • Deals Sync API for Suppliers
    • Deals API Targeting
  • Deals Troubleshooting Insights

General Information

  • BidSwitch Custom Auto-Reports
  • BidSwitch Data Centres
  • Trading Modes and Fees
  • Separate Supplier Fees
  • Flexible Fee Assignment on BidSwitch
  • Glossary
  • Impression Delivery and Tracking
  • Impression Count Deduplication
  • Private Marketplaces & Deal IDs
  • Investigating a Discrepancy or Invoice
  • Logging into BidSwitch Services
  • SmartSwitch Overview
  • Exploration QPS
  • SmartSwitch Bid Request Weight
  • TV Best Practices

BidSwitch APIs

  • API Authorization
  • Ads.txt API
  • Creative Blocking API
  • Creative Approval Reporting API
  • Creative Approval Pre-submitting API
  • Discrepancy API for Buyer
  • Discrepancy API for Suppliers
  • Targeting Groups History API

Buyer Guides

  • Big Lists Targeting
  • Buyer Best Practices
  • BidSwitch True Price
  • Buyer User Matching
  • Buyer No-bid Response / Reason
  • Creative Approval Overview
  • In-App User Optimization
  • Supplier Information
    • Xandr (Appnexus)
    • Google Partner Inventory
    • BroadSign
    • Sorenson Media
  • SmartSwitch User Optimization
  • BidSwitch Targeting Groups

Supplier Guides

  • Discrepancy API for Suppliers
  • Supplier No Bid Reason
  • Supplier User Matching
  • Seat ID and Agency Mapping
  • Protected Audience API

Index

A | B | C | D | E | F | G | I | L | N | O | P | Q | S | U | V

A

  • Addressable TV
  • Auto-Deal

B

  • BidStream
  • Broadcast Deal

C

  • CPM
  • Creative

D

  • DAAST
  • Data Centre
  • Day-part
  • Day-parting
  • Deal ID
  • Deal Seats
  • DOOH

E

  • Exclusive Deal

F

  • First-price Auction

G

  • Geographic Targeting
  • Geotargeting

I

  • Impression

L

  • Linear Television

N

  • Non-exclusive deal
  • Nonlinear Television

O

  • Over-The-Top (OTT)

P

  • PMP
  • Private Deal
  • Programmatic TV

Q

  • QPS

S

  • Second-price Auction
  • SS

U

  • User Group
  • User Syncing

V

  • VAST
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All rights reserved. This document contains BidSwitch GmbH proprietary information.

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Last updated May 08, 2025