Bid Media Macro¶
This object constitutes a buyer defined key/value
pair used to inject dynamic values
into media markup. While they apply to any media markup irrespective of how it is
conveyed, the principle use case is for media that was uploaded to the exchange prior
to the transaction (e.g., pre-registered for creative quality review) and referenced
in bid.
The full form of the macro to be substituted at runtime is ${CUSTOM_KEY}
,
where KEY
is the name supplied in the key attribute. This ensures no conflict
with standard OpenRTB macros.
Value |
Type |
Description |
---|---|---|
key |
str |
Required Name of a buyer specific macro. |
value |
str |
Value to substitute for each instance of the macro found in markup. Note
for testing or ad quality checks, one should expect to see |
{
"macro":[
{
"key":"TIMESTAMP",
"value":"1127987134"
},
{
"key":"CLICKTOKEN",
"value":"A7D800F2716DB"
}
]
}