Display Ad¶

The seated.bid.media.ad.display object provides additional detail about an ad specifically for display ads. There are multiple attributes for specifying creative details:

banner for simple banner images
native for native ads
adm for including general markup
curl for referencing general markup via URL.

In any given Display object, only one of these attributes should be used to avoid confusion. To the extent feasible, structured objects should be favored over general markup for quality and safety issues.

Media Object Properties¶
Value	Type	Description
ctype	int	Subtype of display creative: `1` HTML `2` AMPHTML `3` Structured Image Object `4` Structured Native Object
adm	string	Creative markup for banner ads. This can be returned if `placement.admx` was signalled in the request. Note that including both `adm` and `curl` is not recommended. `"<a href=\"http://adserver.com/click?adid=125&tracker=${CLICK_URL:URLENCODE}\"> <img src=\"http://image1.cdn.com/impid=102\"/></a>"` Note: including both `adm` and `curl` is not recommended.
curl	str	The URL for retrieving display markup by reference; the URL that can return HTML, AMPHTML, or a collection of native Asset object and their subordinates. If this ad is matched to a Placement specification, the `placement.curlx` attribute indicates if this markup retrieval option is supported. Note: including both `adm` and `curl` is not recommended.
event	array of objects	Event tracking data, see Display Event Trackers
banner	object	Contains the details of the banner response, for more information, see Display Banner Ad.
native	object	Contains the details of the native response, for more information, see Native Display Ad.