Display Ad¶
The seated.bid.media.ad.display
object provides additional detail about an ad
specifically for display ads. There are multiple attributes for specifying creative
details:
banner
for simple banner imagesnative
for native adsadm
for including general markupcurl
for referencing general markup via URL.
In any given Display object, only one of these attributes should be used to avoid confusion. To the extent feasible, structured objects should be favored over general markup for quality and safety issues.
Value |
Type |
Description |
---|---|---|
ctype |
int |
Subtype of display creative:
|
adm |
string |
Creative markup for banner ads. This can be returned if
Note: including both |
curl |
str |
The URL for retrieving display markup by reference; the URL that can return
HTML, AMPHTML, or a collection of native Asset object and their subordinates. If
this ad is matched to a Placement specification, the Note: including both |
event |
array of objects |
Event tracking data, see Display Event Trackers |
banner |
object |
Contains the details of the banner response, for more information, see Display Banner Ad. |
native |
object |
Contains the details of the native response, for more information, see Native Display Ad. |