App Context

App Object Properties

Value	Type	Description
id	string	The application ID prefixed with the exchange name followed by an underscore. For example, if Rubicon sends a bid request for App ID “123”, the field becomes "rubicon_123"
name	string	Application name, for example, "Test App"
pub	object	Publisher object, for more information, see the Publisher Object section.
domain	string	The domain of the app, for example, "mygame.example.com"
cattax	int	The taxonomy in use for the cat, sectcat, and pagecat attributes. 1 IAB Content Category Taxonomy 1.0. 2 IAB Content Category Taxonomy 2.0: www.iab.com/guidelines/taxonomy 3 IAB Ad Product Taxonomy 1.0.
cat	array of strings	Array of content categories for the site, based on cattax, e.g., ["IAB1", "IAB2-3"]
sectcat	array of strings	Array of content categories for this section of the site, based on cattax, e.g., ["IAB1", "IAB2-3"]
pagecat	array of strings	Array of content categories for this page, based on cattax, e.g., ["IAB1", "IAB2-3"]
privpolicy	integer	Indicates if the site has a privacy policy, where 0 = No and 1 = Yes
bundle	string	Application bundle or package name, for example, "com.example.mygame"
storeurl	string	App store’s URL for the mobile application, for example "http://media-apps.cc/android"
ver	string	Application version, for example "1.1"
paid	integer	Specifies if the App is a free or paid version, e.g., 0 = The app is free and 1 = The app is a paid version

App JSON Example

{
    "app":{
        "id":"pubnative_1009429",
        "paid":0,
        "domain":"leomaster.com",
        "publisher":{
            "name":"example published",
            "id":"pubnative_12345"
        },
        "storeurl":"https://play.google.com/store/apps/details?id=com.leo.appmaster",
        "bundle":"com.leo.appmaster",
        "cattax":2,
        "cat":[
            "IAB3"
        ],
        "name":"Private Zone - AppLock, Video & Photo Vault"
    }
}