Sensitive Categories and Rich Media¶
For greater coverage of sensitive categories BidSwitch extends the standard IAB list with
additional categories. These categories may be used in the following fields.
Whichever additional category applies for a given request should be specified using
the cattax field where appropriate.
| Bid Requests | Bid Response |
|---|---|
|
seatbid.bid.cat |
| ID | Category |
|---|---|
| BSW1 | Alcohol |
| BSW2 | Gambling |
| BSW3 | Tobacco and smoking |
| BSW4 | Firearms and weapons |
| BSW5 | Sexual & Reproductive Health |
| BSW6 | Ringtones & Downloadable |
| BSW7 | Drugs & Supplements |
| BSW8 | Get Rich Quick |
| BSW9 | Free Gifts, Quizzes, & Surveys |
| BSW10 | Nudity |
| BSW11 | Cosmetic Procedures & Body Modification |
Supported Rich Media Frameworks¶
Rich Media Framework information will be sent to Buyers using the imp.iframebuster
field in bid requests, see the Impression Object section for more information.
| Description | Value |
|---|---|
| Any framework is accepted | ALL |
| Adcentric | ac |
| Adinterax | ad |
| Adform | af |
| Atlas | at |
| Apivid | av |
| DoubleClick | dc |
| Eyeblaster | eb |
| EyeReturn | er |
| EyeWonder | ew |
| Flashtalking | ft |
| Klipmart | km |
| Kpsule | ks |
| MediaMind | mm |
| Mediaplex | mp |
| Piximedia | pm |
| PointRoll | pr |
| Pictela | pt |
| Rockabox | rb |
| Smart Adserver | sa |
| Silence Media | sm |
| Unicast | ui |
| Undertone | ut |
| Viewpoint | vp |
| Weborama | wo |