Site Context

Site Object Properties
Value Type Description
id string (Recommended) An exchange specific identifier comprised of the Supplier’s exchange name, and the target site ID appended following an underscore. For example, if a Supplier such as Rubicon sends a bid request for site ID "123", the field becomes "rubicon_123"
name string Site name (may be masked by publisher request), for example, "Test Site"
domain string Domain of the site, used for advertiser side blocking. "testsite.com"
pub object Publisher object, for more information, see the Publisher Object section.
cattax int

The taxonomy in use for the cat, sectcat, and pagecat attributes. The default is "2"

  • 1 IAB Content Category Taxonomy 1.0.
  • 2 IAB Content Category Taxonomy 2.0; www.iab.com/guidelines/taxonomy
  • 3 IAB Ad Product Taxonomy 1.0.
cat array of strings Array of content categories for the site, based on cattax, e.g., ["IAB1", "IAB2-3"]
sectcat array of strings Array of content categories for this section of the site, based on cattax, e.g., ["IAB1", "IAB21"]
pagecat array of strings Array of content categories for this page, based on cattax, e.g., ["IAB1", "IAB2-3"]
privpolicy integer Indicates if the site has a privacy policy, where 0 = No and 1 = Yes.
page string URL of the page where the impression will be shown. "http://testsite.com/main.asp"
ref string Referrer URL that caused navigation to the current page, for example, "http://testsite.com/main.asp"
mobile integer Mobile-optimized signal, where 0 = No and 1 = Yes.
amp integer Indicates if the page is built with AMP HTML, where 0 = No and 1 = Yes

Site JSON Example

{
    "site":{
        "id":"criteo_1234",
        "name":"Example Site",
        "domain":"examplesitedomain.com",
        "amp":0,
        "cattax":2,
        "cat":[
            "278",
            "279"
        ],
        "mobile":1,
        "pub":{
            "id":"criteo_9876",
            "name":"Example Publisher, Inc.",
            "domain":"examplepubdomain.com"
        }
    }
}

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