App Context

App Object Properties
Value Type Description
id string The application ID prefixed with the exchange name followed by an underscore. For example, if Rubicon sends a bid request for App ID “123”, the field becomes "rubicon_123"
name string Application name, for example, "Test App"
pub object Publisher object, for more information, see the Publisher Object section.
domain string The domain of the app, for example, "mygame.example.com"
cattax int

The taxonomy in use for the cat, sectcat, and pagecat attributes.

  • 1 IAB Content Category Taxonomy 1.0.
  • 2 IAB Content Category Taxonomy 2.0: www.iab.com/guidelines/taxonomy
  • 3 IAB Ad Product Taxonomy 1.0.
cat array of strings Array of content categories for the site, based on cattax, e.g., ["IAB1", "IAB2-3"]
sectcat array of strings Array of content categories for this section of the site, based on cattax, e.g., ["IAB1", "IAB2-3"]
pagecat array of strings Array of content categories for this page, based on cattax, e.g., ["IAB1", "IAB2-3"]
privpolicy integer Indicates if the site has a privacy policy, where 0 = No and 1 = Yes
bundle string Application bundle or package name, for example, "com.example.mygame"
storeurl string App store’s URL for the mobile application, for example "http://media-apps.cc/android"
ver string Application version, for example "1.1"
paid integer Specifies if the App is a free or paid version, e.g., 0 = The app is free and 1 = The app is a paid version

App JSON Example

{
    "app":{
        "id":"pubnative_1009429",
        "paid":0,
        "domain":"leomaster.com",
        "publisher":{
            "name":"example published",
            "id":"pubnative_12345"
        },
        "storeurl":"https://play.google.com/store/apps/details?id=com.leo.appmaster",
        "bundle":"com.leo.appmaster",
        "cattax":2,
        "cat":[
            "IAB3"
        ],
        "name":"Private Zone - AppLock, Video & Photo Vault"
    }
}

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