BidSwitch Data

BidSwitch supports Buyers creating private deals with Data Providers. This means that Buyers can receive bid traffic enriched with data from their connected Data Providers.

In order to distinguish SSP based deals from Data Provider deals, BidSwitch sends the Data Provider ID in the Bid Request using the imp.pmp.deal.ext.data_src field.

{
  "pmp":{
    "private_auction":1,
    "deals":[
      {
        "id":"deal-1",
        "wseat":[
          "58"
        ],
        "ext":{
          "data_src":"data vendor 1"
        },
        "bidfloor":2.5,
        "at":1
      }
    ]
  }
}